{"id":5764,"date":"2024-09-10T00:00:00","date_gmt":"2024-09-10T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-to-world-curling-2\/"},"modified":"2025-05-21T17:07:14","modified_gmt":"2025-05-21T17:07:14","slug":"macron-e-o-novo-parceiro-tecnico-da-world-curling","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-nuovo-partner-tecnico-di-world-curling\/","title":{"rendered":"Macron \u00e9 o novo parceiro t\u00e9cnico da World Curling"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong> <\/a>entra no mundo do curling e f\u00e1-lo a n\u00edvel mundial. A marca italiana tornou-se a <strong>parceiro t\u00e9cnico<\/strong> de <strong>World Curling, <\/strong>a federa\u00e7\u00e3o desportiva internacional que dirige e regula o desporto do curling em todo o mundo e em todas as suas modalidades. A Macron fornecer\u00e1 o vestu\u00e1rio t\u00e9cnico aos \u00e1rbitros que participam em todos os eventos que a World Curling organiza e gere, incluindo as competi\u00e7\u00f5es programadas para os pr\u00f3ximos Jogos Ol\u00edmpicos de Inverno de Mil\u00e3o e Cortina, em 2026.<\/p>\n<p>O curling tem origens muito antigas e considera-se que seja um dos desportos coletivos mais antigos do mundo. O \u201cjogo trovejante\u201d, como era chamado devido ao ru\u00eddo caracter\u00edstico que a pedra de granito produz ao deslizar sobre o gelo, j\u00e1 aparece em algumas pinturas de um artista flamengo do s\u00e9culo XVI que retratavam uma atividade semelhante ao curling praticada em lagoas geladas. A primeira refer\u00eancia escrita surgiu em latim, na Esc\u00f3cia, num documento em que se fala de um desafio entre um monge da abadia de Paisley e um representante do abade. Ainda na Esc\u00f3cia, que pode ser considerada a p\u00e1tria deste desporto, surgiram os primeiros clubes de curling reconhecidos, e a partir do Reino Unido o curling foi \u2018exportado\u2019 para v\u00e1rios pa\u00edses do mundo, em alguns dos quais \u00e9 hoje ainda mais popular do que no seu local de origem.<\/p>\n<p>A World Curling foi oficialmente fundada como federa\u00e7\u00e3o em 1965 e conta atualmente com 74 pa\u00edses membros. Entre os primeiros membros, contam-se, naturalmente, a Esc\u00f3cia, seguida da Su\u00e9cia, Noruega, Fran\u00e7a e Canad\u00e1, enquanto as \u00faltimas federa\u00e7\u00f5es afiliadas foram a do Principado do M\u00f3naco, este ano, e as do Paquist\u00e3o, das Filipinas e de Porto Rico, em 2023. O curling \u00e9 um desporto ol\u00edmpico desde a edi\u00e7\u00e3o de 1998 em Nagano, no Jap\u00e3o, e foi inclu\u00eddo no programa dos Jogos Paral\u00edmpicos a partir dos Jogos Ol\u00edmpicos de Turim de 2006.<\/p>\n<p>\u201c<em>Temos o prazer de anunciar este acordo com uma federa\u00e7\u00e3o de n\u00edvel mundial como a World Curling.<\/em> \u2013 declarou <strong>Gianluca Pavanello<\/strong>, CEO de Macron \u2013 <em>Uma parceria que nos permite alargar o leque de federa\u00e7\u00f5es que a Macron apoia e que confirma a qualidade e o desempenho t\u00e9cnico do nosso vestu\u00e1rio, capaz de satisfazer as necessidades de quem pratica desporto a todos os n\u00edveis e em todas as disciplinas. Os \u00e1rbitros da World Curling ter\u00e3o \u00e0 sua disposi\u00e7\u00e3o pe\u00e7as inovadoras, confort\u00e1veis e de alto desempenho, mas ao mesmo tempo com um design cuidado e elegante<\/em>\u201d.<\/p>\n<p><strong>James Beatt<\/strong>, respons\u00e1vel pela estrat\u00e9gia comercial da World Curling, afirmou: \u201c<em>Estamos entusiasmados por ter a Macron como parceiro t\u00e9cnico oficial para fornecer o vestu\u00e1rio ao nosso pessoal durante os campeonatos internacionais. Sendo um desporto de inverno, estamos muito atentos \u00e0s altera\u00e7\u00f5es clim\u00e1ticas e a abordagem da Macron no sentido de uma maior sustentabilidade ambiental, atrav\u00e9s das suas v\u00e1rias iniciativas, foi um fator significativo para esta parceria. O acordo com a Macron permitir\u00e1-nos reduzir significativamente o nosso impacto ambiental, utilizando materiais mais sustent\u00e1veis no nosso vestu\u00e1rio e reduzindo o desperd\u00edcio atrav\u00e9s do fornecimento de pe\u00e7as de qualidade e com um longo ciclo de vida<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron entra nel mondo del curling e lo fa a livello mondiale. Il brand italiano \u00e8 diventato il partner tecnico di World Curling, la federazione sportiva internazionale che dirige e regola lo sport del curling in tutto il mondo e in tutte le sue specialit\u00e0. Macron fornir\u00e0 i capi d\u2019abbigliamento tecnici agli ufficiali di gara [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[504],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-curling-federation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico di World Curling | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pt\/noticias\/sponsorship\/macron-e-o-novo-parceiro-tecnico-da-world-curling\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico di World Curling | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron entra nel mondo del curling e lo fa a livello mondiale. 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