{"id":5757,"date":"2024-08-30T00:00:00","date_gmt":"2024-08-30T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/innovative-graphics-to-raise-awareness-of-climate-change-on-the-new-ospreys-away-kit-designed-by-macron-2\/"},"modified":"2025-05-21T17:06:27","modified_gmt":"2025-05-21T17:06:27","slug":"um-design-inovador-para-sensibilizar-para-as-alteracoes-climaticas-no-novo-equipamento-de-deslocacao-dos-ospreys-desenhado-pela-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/una-grafica-innovativa-per-sensibilizzare-sul-climate-change-sul-nuovo-kit-away-degli-ospreys-disegnato-da-macron\/","title":{"rendered":"Um design inovador para sensibilizar para as altera\u00e7\u00f5es clim\u00e1ticas no novo equipamento de desloca\u00e7\u00e3o dos Ospreys, desenhado pela Macron"},"content":{"rendered":"<p>O novo equipamento de jogo fora de casa dos <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/rugby\/ospreys-rugby.html\"><strong>Ospreys<\/strong><\/a>, um dos principais clubes de r\u00e2guebi do Pa\u00eds de Gales, destaca-se, sem d\u00favida, pela originalidade e pela import\u00e2ncia da mensagem que transmite, nomeadamente um design gr\u00e1fico inovador com efeito 3D, em que um conjunto de cores e tra\u00e7os simbolizam as altera\u00e7\u00f5es clim\u00e1ticas. Uma mensagem importante que se junta \u00e0quela que, h\u00e1 j\u00e1 algum tempo, caracteriza todos os conjuntos de jogo produzidos por <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a>, fabricados em <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\"><strong>Tecido ecol\u00f3gico<\/strong><\/a>, tecido 100% poli\u00e9ster proveniente de pl\u00e1stico reciclado p\u00f3s-consumo.<\/p>\n<p>A <strong>Nova camisola de jogo fora dos Ospreys para a \u00e9poca 24-25<\/strong> com fundo na cor areia, apresenta detalhes pretos \u00e0 volta do decote redondo e nas bainhas das mangas. Toda a parte da frente, os ombros e as mangas s\u00e3o caracterizados por um padr\u00e3o gr\u00e1fico com efeito 3D, com cores variadas e esbatidas que simbolizam as altera\u00e7\u00f5es clim\u00e1ticas. A parte de tr\u00e1s do pesco\u00e7o est\u00e1 personalizada com uma etiqueta que, sobre um fundo com o detalhe do desenho presente na camisola Home, apresenta o log\u00f3tipo do clube e a inscri\u00e7\u00e3o \u2018OSPREYS\u00bb, o log\u00f3tipo da Macron e as palavras \u00ab<em>Desenvolvido em Bolonha<\/em>\u2019, para certificar e destacar que cada pe\u00e7a \u00e9 concebida, desenhada e desenvolvida na <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Campus Macron<\/strong><\/a>. No peito, \u00e0 direita e a preto, est\u00e1 bordado o <strong>Macron, her\u00f3i<\/strong>, \u00e0 esquerda, do lado do cora\u00e7\u00e3o, o bras\u00e3o dos <strong>Ospreys<\/strong>.<\/p>\n<p>Na parte inferior da camisola encontra-se uma fita interna personalizada com a inscri\u00e7\u00e3o, intercalada com o log\u00f3tipo dos Ospreys, que diz: <em>ESTA CAMISOLA \u00c9 FABRICADA A PARTIR DE 13 GARRAFAS RECICLADAS<\/em>, para reiterar que a pe\u00e7a \u00e9 confecionada com tecido Eco Fabric, um tecido 100% poli\u00e9ster proveniente da reciclagem de pl\u00e1stico p\u00f3s-consumo e que, em cada camisola, \u00e9 utilizado o equivalente a 13 garrafinhas de pl\u00e1stico de 0,5 L. Na parte exterior da nuca est\u00e1 impresso a preto o emblema do clube, acompanhado pela sigla <em>OITC<\/em> ou seja, \u00abOSPREYS IN THE COMMUNITY\u00bb, uma homenagem \u00e0 funda\u00e7\u00e3o sem fins lucrativos que, em conjunto com o clube gal\u00eas, trabalha e desenvolve atividades em prol da comunidade atrav\u00e9s de diversos programas nas \u00e1reas do desporto e da atividade f\u00edsica, da sa\u00fade e do bem-estar, da educa\u00e7\u00e3o e do emprego. O equipamento de desloca\u00e7\u00e3o \u00e9 completado por cal\u00e7\u00f5es cor de areia e, nas laterais, um detalhe do desenho da camisola. As meias cor de areia t\u00eam a borda superior cinzenta e, logo abaixo, uma fina linha preta horizontal.<\/p>\n<p>O corte da camisola \u00e9 <em>Slim Fit<\/em>, o tecido principal utilizado \u00e9 <em>Eco Armevo<\/em> com inser\u00e7\u00f5es em <em>Eco Bodytex<\/em> e <em>Eco Strong Mesh<\/em> que garantem ao utilizador um elevado desempenho e resist\u00eancia, a par de leveza e perfeita respirabilidade. O novo equipamento \u00abAway\u00bb, assim como toda a linha de vestu\u00e1rio dedicada aos adeptos, est\u00e1 dispon\u00edvel na loja do Swansea.com Stadium, na loja dos Ospreys no centro comercial Quadrant e no Macron Sports Hub, na Carmarthen Road, em Cwmbwrla, Swansea, bem como na <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/rugby\/ospreys-rugby.html\">espa\u00e7o dedicado ao clube gal\u00eas em <strong>macron.com<\/strong><\/a>.<\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il nuovo Kit Away degli Ospreys, top club del rugby gallese, si distingue indubbiamente per l\u2019originalit\u00e0 e per l\u2019importanza del messaggio che contiene, ovvero una grafica innovativa con effetto 3D dove un insieme di colori e di tratti simboleggiano il cambiamento climatico. Un messaggio importante che si unisce a quello che da tempo caratterizza tutti [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[497],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-ospreys-rugby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una grafica innovativa per sensibilizzare sul climate change sul nuovo Kit Away degli Ospreys disegnato da Macron | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pt\/noticias\/o-kit-e-lancado\/um-design-inovador-para-sensibilizar-para-as-alteracoes-climaticas-no-novo-equipamento-de-deslocacao-dos-ospreys-desenhado-pela-macron\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una grafica innovativa per sensibilizzare sul climate change sul nuovo Kit Away degli Ospreys disegnato da Macron | About Macron\" \/>\n<meta property=\"og:description\" content=\"Il nuovo Kit Away degli Ospreys, top club del rugby gallese, si distingue indubbiamente per l\u2019originalit\u00e0 e per l\u2019importanza del messaggio che contiene, ovvero una grafica innovativa con effetto 3D dove un insieme di colori e di tratti simboleggiano il cambiamento climatico. 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