{"id":5496,"date":"2023-04-22T00:00:00","date_gmt":"2023-04-22T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/earth-day-celebrating-the-planet-and-protecting-the-environment-through-responsible-virtuous-business-practices-2\/"},"modified":"2025-05-21T16:35:02","modified_gmt":"2025-05-21T16:35:02","slug":"dia-mundial-da-terra-celebrar-o-planeta-e-proteger-o-ambiente-conduzindo-os-negocios-de-forma-responsavel-e-virtuosa","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/corporate\/giornata-mondiale-della-terra-celebrare-il-pianeta-e-tutelare-lambiente-facendo-impresa-in-modo-responsabile-e-virtuoso\/","title":{"rendered":"Dia Mundial da Terra: celebrar o planeta e proteger o ambiente, gerindo os neg\u00f3cios de forma respons\u00e1vel e virtuosa"},"content":{"rendered":"<p>Celebrar a <strong>Dia Mundial da Terra<\/strong> significa tomar consci\u00eancia da quest\u00e3o central que nos une a todos: proteger a nossa Casa. Uma data para sensibilizar para a salvaguarda do Planeta, do ambiente e dos recursos naturais, um compromisso que deve traduzir-se em a\u00e7\u00f5es e comportamentos a adotar no dia a dia.<\/p>\n<p>Esta \u00e9 a filosofia que est\u00e1 na base de <strong>\u2018Macron 4 the Planet\u2019<\/strong> e que se traduz, no dia a dia, em escolhas conscientes e em a\u00e7\u00f5es concretas em prol do ambiente. Um projeto no \u00e2mbito do qual a sustentabilidade \u00e9 encarada como um sistema com v\u00e1rias dimens\u00f5es: econ\u00f3mica, social e ambiental.<\/p>\n<p>A Macron 4 the Planet significa empenho, recupera\u00e7\u00e3o, reciclagem, respeito pelo territ\u00f3rio e otimiza\u00e7\u00e3o de todos os processos empresariais, de modo a tornar o nosso impacto no planeta o mais sustent\u00e1vel poss\u00edvel. Neste sentido, uma percentagem cada vez maior dos produtos Macron \u00e9 fabricada com tecidos ecossustent\u00e1veis (<em>Eco Fabrics<\/em>), fabricados inteiramente a partir de PET 100% reciclado. A ades\u00e3o \u00e0 \u201c<em>Iniciativa Better Cotton<\/em>\u201d garante uma utiliza\u00e7\u00e3o eficiente e sustent\u00e1vel do solo e dos recursos h\u00eddricos no \u00e2mbito do cultivo do algod\u00e3o, bem como o cumprimento de elevados padr\u00f5es de qualidade do produto e a promo\u00e7\u00e3o de trabalho digno.<\/p>\n<p>A recupera\u00e7\u00e3o, a reutiliza\u00e7\u00e3o e a regenera\u00e7\u00e3o de materiais residuais constituem uma forma de reduzir a produ\u00e7\u00e3o de res\u00edduos e, consequentemente, o impacto ambiental da empresa. Atrav\u00e9s do projeto <em>Renycle<\/em> Por exemplo, os res\u00edduos t\u00eaxteis s\u00e3o transformados em pol\u00edmeros e, posteriormente, em fios para a produ\u00e7\u00e3o de meias t\u00e9cnicas em poliamida regenerada. Uma gest\u00e3o otimizada dos materiais de embalagem \u00e9, al\u00e9m disso, imprescind\u00edvel numa perspetiva de sustentabilidade empresarial: a utiliza\u00e7\u00e3o de papel e cart\u00e3o \u00e9 reduzida ao m\u00ednimo, enquanto os sacos de pl\u00e1stico s\u00e3o fabricados em pl\u00e1stico 100% reciclado e podem ser reutilizados gra\u00e7as ao seu fecho herm\u00e9tico.<\/p>\n<p>Celebrar o Dia Mundial da Terra significa fazer neg\u00f3cios de forma respons\u00e1vel, produzir bens que sigam um percurso virtuoso, apoiando as entidades produtivas mais vulner\u00e1veis e proporcionando a m\u00e1xima qualidade ao consumidor final. A Macron 4 the Planet \u00e9 tudo isto: \u00e9 acreditar num estilo de vida sustent\u00e1vel, fazendo tudo o que for poss\u00edvel para contribuir para a salvaguarda do nosso planeta e olhando para o futuro com o devido otimismo.<\/p>\n<p><div class=\"news-video\">\n<iframe loading=\"lazy\" class=\"video\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"Macron &amp; LND | Juntos para recome\u00e7ar\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/D1nmLyYF1LU?autohide=1&amp;autoplay=0&amp;controls=0&amp;disablekb=1&amp;iv_load_policy=3&amp;loop=0&amp;modestbranding=1&amp;mute=0&amp;playsinline=1&amp;rel=0&amp;showinfo=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.macron.com&amp;widgetid=1\" id=\"widget2\"><\/iframe><\/div>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Celebrare la Giornata Mondiale della Terra significa prendere coscienza della questione centrale che ci accomuna tutti: proteggere la nostra Casa. Una data per sensibilizzare sulla salvaguardia del Pianeta, dell\u2019ambiente e delle risorse naturali, un impegno che si deve concretizzare in azioni e comportamenti da attuare ogni giorno. Questa \u00e8 la filosofia che sta alla base [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giornata Mondiale della Terra, celebrare il pianeta e tutelare l\u2019ambiente facendo impresa in modo responsabile e virtuoso | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pt\/noticias\/empresarial\/dia-mundial-da-terra-celebrar-o-planeta-e-proteger-o-ambiente-conduzindo-os-negocios-de-forma-responsavel-e-virtuosa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giornata Mondiale della Terra, celebrare il pianeta e tutelare l\u2019ambiente facendo impresa in modo responsabile e virtuoso | About Macron\" \/>\n<meta property=\"og:description\" content=\"Celebrare la Giornata Mondiale della Terra significa prendere coscienza della questione centrale che ci accomuna tutti: proteggere la nostra Casa. Una data per sensibilizzare sulla salvaguardia del Pianeta, dell\u2019ambiente e delle risorse naturali, un impegno che si deve concretizzare in azioni e comportamenti da attuare ogni giorno. 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