{"id":26358,"date":"2026-10-27T10:58:41","date_gmt":"2026-10-27T09:58:41","guid":{"rendered":"https:\/\/about.macron.com\/?p=26358"},"modified":"2026-10-27T10:58:43","modified_gmt":"2026-10-27T09:58:43","slug":"colecao-de-eventos-da-taca-do-mundo-de-raguebi-macron-australia-2027","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-rugby-world-cup-australia-2027-event-collection\/","title":{"rendered":"Macron apresenta a cole\u00e7\u00e3o Event dedicada \u00e0 Copa do Mundo de Rugby da Austr\u00e1lia 2027"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De 1 de outubro a 13 de novembro de 2027, a Austr\u00e1lia acolher\u00e1 a <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Copa do Mundo de Rugby de 2027<\/a><\/strong>, a primeira edi\u00e7\u00e3o do torneio a reunir 24 sele\u00e7\u00f5es nacionais em seis semanas de competi\u00e7\u00e3o. Na perspetiva de um dos eventos mais esperados do r\u00e2guebi internacional, <strong><a href=\"https:\/\/about.macron.com\/pt\/mundo-de-macron\/\">Macron<\/a> <\/strong>apresenta a <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Cole\u00e7\u00e3o de eventos dedicada ao torneio<\/a><\/strong>, um projeto que interpreta a identidade visual da competi\u00e7\u00e3o atrav\u00e9s de uma cole\u00e7\u00e3o de vestu\u00e1rio concebida para adeptos e entusiastas, dentro e fora do campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o desenvolve-se atrav\u00e9s de diferentes linguagens gr\u00e1ficas e crom\u00e1ticas, estabelecendo uma rela\u00e7\u00e3o entre os c\u00f3digos visuais do Campeonato do Mundo de Rugby e a abordagem da Macron ao design. Desde as combina\u00e7\u00f5es mais essenciais e institucionais at\u00e9 \u00e0s composi\u00e7\u00f5es gr\u00e1ficas mais din\u00e2micas, cada interpreta\u00e7\u00e3o contribui para definir uma identidade reconhec\u00edvel, mantendo no centro a liga\u00e7\u00e3o com o r\u00e2guebi e com o pa\u00eds que ir\u00e1 acolher o torneio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 atribu\u00eddo um papel de destaque ao <strong>Padr\u00e3o Terra, Mar e C\u00e9u<\/strong>, elemento da identidade visual do Campeonato do Mundo de Rugby da Austr\u00e1lia 2027, que aparece em t-shirts, camisolas e polos. Inspirado nos estilos art\u00edsticos e nas texturas das Primeiras Na\u00e7\u00f5es australianas, o padr\u00e3o remete para a terra, o mar e o c\u00e9u, elementos que revestem um profundo significado espiritual para estas comunidades. O design estabelece, assim, uma rela\u00e7\u00e3o entre a competi\u00e7\u00e3o e o contexto cultural que a acolhe, valorizando refer\u00eancias que pertencem \u00e0 hist\u00f3ria e \u00e0s tradi\u00e7\u00f5es art\u00edsticas do pa\u00eds. O resultado \u00e9 um s\u00edmbolo visual que contribui para definir a identidade da cole\u00e7\u00e3o c\u00e1psula, indo al\u00e9m da dimens\u00e3o puramente decorativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este estilo ganha vida em t-shirts e camisolas atrav\u00e9s de combina\u00e7\u00f5es crom\u00e1ticas de grande impacto, entre as quais <strong>preto e laranja, preto e turquesa, verde e laranja, branco e laranja, branco e turquesa e azul-marinho e laranja<\/strong>. No centro das camisolas, o log\u00f3tipo do Campeonato do Mundo de R\u00e2guebi torna-se o ponto central da composi\u00e7\u00e3o, num equil\u00edbrio entre a identidade do evento, a cor e o impacto visual imediato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o inclui tamb\u00e9m pe\u00e7as que privilegiam uma abordagem mais minimalista, apostando nos tons e na rela\u00e7\u00e3o entre superf\u00edcies e detalhes. As t-shirts, as polos, as camisolas e os casacos com capuz e fecho completo nas variantes <strong>brancas e creme<\/strong> destacam-se pelos padr\u00f5es tonais, que conferem um efeito discreto e moderado. A estes juntam-se as combina\u00e7\u00f5es de antracite e laranja, nas quais o contraste crom\u00e1tico assume um papel mais marcante. Completam a proposta os desenhos que re\u00fanem as cores e as bandeiras das 24 sele\u00e7\u00f5es nacionais participantes, traduzindo num \u00fanico elemento visual a dimens\u00e3o internacional do torneio e a diversidade das equipas que se v\u00e3o defrontar na Austr\u00e1lia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, merece uma men\u00e7\u00e3o especial a <strong>cole\u00e7\u00e3o c\u00e1psula dedicada \u00e0 Ta\u00e7a Webb Ellis<\/strong>. Para celebrar o trof\u00e9u que ir\u00e1 coroar os vencedores do Campeonato do Mundo de Rugby de 2027, a paleta de cores escolhida \u00e9 uma combina\u00e7\u00e3o elegante entre <strong>azul-marinho e dourado<\/strong>. O contraste entre os dois tons real\u00e7a os log\u00f3tipos e os detalhes, dando origem a uma composi\u00e7\u00e3o s\u00f3bria, na qual uma est\u00e9tica minimalista real\u00e7a o car\u00e1ter ic\u00f3nico de um trof\u00e9u que simboliza o sonho de todos os adeptos de r\u00e2guebi do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As diferentes interpreta\u00e7\u00f5es apresentam-se numa gama de pe\u00e7as que inclui <strong>T-shirts, polos, polos de r\u00e2guebi, camisolas e pe\u00e7as para o tempo livre<\/strong>, concebidas para acompanhar diferentes ocasi\u00f5es de utiliza\u00e7\u00e3o. Detalhes aplicados e bordados, log\u00f3tipos e varia\u00e7\u00f5es dos elementos distintivos da competi\u00e7\u00e3o contribuem para definir a personalidade de cada modelo. A variedade de solu\u00e7\u00f5es mant\u00e9m, assim, um fio condutor comum, constru\u00eddo atrav\u00e9s do di\u00e1logo entre paletas de cores, refer\u00eancias gr\u00e1ficas e a identidade do torneio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Cole\u00e7\u00e3o Event dedicada \u00e0 <strong>Copa do Mundo de Rugby na Austr\u00e1lia 2027<\/strong>, a Macron interpreta os tra\u00e7os distintivos de uma das principais competi\u00e7\u00f5es internacionais de r\u00e2guebi atrav\u00e9s de um projeto que alia design, cultura desportiva e identidade do territ\u00f3rio. Desde as combina\u00e7\u00f5es mais essenciais at\u00e9 aos elementos gr\u00e1ficos inspirados na identidade visual da Austr\u00e1lia 2027, cada proposta contribui para contar a hist\u00f3ria do torneio atrav\u00e9s de uma linguagem contempor\u00e2nea, acompanhando a expectativa em torno do evento de 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A cole\u00e7\u00e3o c\u00e1psula dedicada ao Campeonato do Mundo de R\u00e2guebi na Austr\u00e1lia 2027<\/strong> est\u00e1 dispon\u00edvel no <strong><a href=\"https:\/\/store.world.rugby\/en\/rugby-world-cup-gear\/macron\/t-1576598810+br-907743938+z-8-3795371258?_ref=p-TLP:m-SIDE_NAV\">loja oficial da competi\u00e7\u00e3o<\/a><\/strong> e na <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">sec\u00e7\u00e3o dedicada no site macron.com<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um projeto que interpreta a identidade visual do torneio atrav\u00e9s de paletas de cores distintas, padr\u00f5es inspirados no territ\u00f3rio australiano e elementos gr\u00e1ficos que retratam as diferentes facetas da competi\u00e7\u00e3o.<\/p>","protected":false},"author":7,"featured_media":26359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[552],"class_list":["post-26358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-rugby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron presenta la Rugby World Cup 2027 Event Collection | About Macron<\/title>\n<meta name=\"description\" content=\"Macron interpreta l\u2019identit\u00e0 visiva della Rugby World Cup 2027 attraverso capi per esprimere la propria passione per il rugby.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pt\/noticias\/sponsorship\/colecao-de-eventos-da-taca-do-mundo-de-raguebi-macron-australia-2027\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron presenta la Rugby World Cup 2027 Event Collection | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron interpreta l\u2019identit\u00e0 visiva della Rugby World Cup 2027 attraverso capi per esprimere la propria passione per il rugby.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/pt\/noticias\/sponsorship\/colecao-de-eventos-da-taca-do-mundo-de-raguebi-macron-australia-2027\/\" \/>\n<meta property=\"og:site_name\" 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