{"id":5664,"date":"2024-05-30T00:00:00","date_gmt":"2024-05-30T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-clubhouse-the-new-beyond-performance-collection-by-macron-2\/"},"modified":"2025-02-20T16:49:54","modified_gmt":"2025-02-20T16:49:54","slug":"macron-clubhouse-nowa-kolekcja-beyond-performance-marki-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/corporate\/macron-clubhouse-la-nuova-collezione-beyond-performance-di-macron\/","title":{"rendered":"Macron Clubhouse \u2013 nowa kolekcja \u2018Beyond Performance\u2019 marki Macron"},"content":{"rendered":"<p><strong>Macron<\/strong> b\u0119dzie obecny na <strong>Pitti Uomo 2024<\/strong>, najwa\u017cniejsze na \u015bwiecie wydarzenie po\u015bwi\u0119cone modzie m\u0119skiej, kt\u00f3re odb\u0119dzie si\u0119 w dniach 11\u201314 czerwca we Florencji. Firma z Bolonii zaprezentuje now\u0105 kolekcj\u0119 z segmentu high-end o nazwie <strong>Macron<\/strong> <strong>Clubhouse<\/strong>, kt\u00f3ry interpretuje poj\u0119cie <em>ponad wydajno\u015b\u0107,<\/em> czyli ubrania o funkcjonalnym designie, wykonane z wysokiej jako\u015bci, wydajnych i innowacyjnych materia\u0142\u00f3w, kt\u00f3re wywodz\u0105 si\u0119 ze \u015bwiata sportu, ale nadaj\u0105 si\u0119 do noszenia i u\u017cytkowania w \u017cyciu codziennym.<\/p>\n<p><strong>Clubhouse<\/strong> To miejsce, w kt\u00f3rym mi\u0142o\u015bnicy sportu spotykaj\u0105 si\u0119, by \u015bwi\u0119towa\u0107 jego chwile i emocje oraz dzieli\u0107 si\u0119 jego warto\u015bciami. Miejsce, z kt\u00f3rego przenosimy na zewn\u0105trz umiej\u0119tno\u015b\u0107 prze\u0142o\u017cenia tych sportowych warto\u015bci na codzienne dzia\u0142ania i zobowi\u0105zania, a odzie\u017c wyr\u00f3\u017cnia si\u0119 w\u0142oskim designem, wysok\u0105 jako\u015bci\u0105, dba\u0142o\u015bci\u0105 o szczeg\u00f3\u0142y oraz innowacyjno\u015bci\u0105 techniczn\u0105 i stylistyczn\u0105. Padel stanowi w tym sensie idealny pomost, \u0142\u0105cz\u0105cy zabaw\u0119 z rywalizacj\u0105, aktywno\u015b\u0107 sportow\u0105 z czasem wolnym, a tak\u017ce zaawansowanie techniczne materia\u0142\u00f3w ze stylem.<\/p>\n<p>Sport, wydajno\u015b\u0107 i dynamika sport\u00f3w rakietowych pozostaj\u0105 g\u0142\u00f3wnymi elementami, na kt\u00f3rych skupiono si\u0119 podczas tworzenia nowych linii \u2013 linia m\u0119ska obejmuje r\u00f3wnie\u017c style bardziej kojarzone z treningiem fitness, a linia damska \u2013 jog\u0119 i dyscypliny holistyczne. W obu przypadkach kolekcje zosta\u0142y jednak zaprojektowane tak, aby wykracza\u0107 poza czyst\u0105 praktyk\u0119 sportow\u0105 i zapewnia\u0107 coraz wi\u0119ksze przenikanie si\u0119 \u015bwiata sportu z \u017cyciem codziennym. S\u0105 to zatem ubrania, kt\u00f3re mo\u017cna nosi\u0107 na co dzie\u0144, pozwalaj\u0105ce czu\u0107 si\u0119 elegancko, a jednocze\u015bnie wygodnie i swobodnie w ka\u017cdej sytuacji.<strong>&nbsp;<\/strong><\/p>\n<p>\u201c<em>Macron Clubhouse to dla nas projekt o kluczowym znaczeniu, kt\u00f3ry powsta\u0142 w celu dalszego wzmocnienia wizerunku naszej marki, a tak\u017ce zaprezentowania poza boiskiem technicznej doskona\u0142o\u015bci, wyrafinowania i stylu \u201eDesigned in Bologna\u201d, kt\u00f3re charakteryzuj\u0105 mark\u0119 Macron <\/em>\u2013 stwierdzi\u0142 <strong>Gianluca Pavanello<\/strong>, dyrektor generalny Macron \u2013 <em>Zaprezentowanie go podczas wydarzenia takiego jak Pitti Uomo 2024 stanowi dla nas prawdziw\u0105 deklaracj\u0119 intencji: sport i moda s\u0105 dzi\u015b pod wieloma wzgl\u0119dami \u015bci\u015ble powi\u0105zane, a Macron Clubhouse idealnie wpisuje si\u0119 w ten kontekst. Celem tego projektu jest zapewnienie sta\u0142ego rozwoju, kt\u00f3ry od zawsze charakteryzuje nasz\u0105 firm\u0119, poprzez uzupe\u0142nienie naszych dw\u00f3ch g\u0142\u00f3wnych obszar\u00f3w dzia\u0142alno\u015bci, czyli Teamwear i Merchandising, o coraz wi\u0119kszy nacisk na segment konsumencki. Nie oznacza to odej\u015bcia od naszego DNA, kt\u00f3re jest i pozostanie zwi\u0105zane z wynikami sportowymi, ale raczej poszerzenie zakresu naszej dzia\u0142alno\u015bci. Dzi\u0119ki Macron Clubhouse wyniki sportowe wychodz\u0105 poza boisko i wkraczaj\u0105 do codziennego \u017cycia, co z pewno\u015bci\u0105 stanowi dla nas ogromn\u0105 szans\u0119.<\/em>\u201d.<\/p>\n<p>Doskona\u0142o\u015b\u0107 techniczna i stylistyczna oraz umiej\u0119tno\u015b\u0107 jak najlepszego zrozumienia potrzeb os\u00f3b uprawiaj\u0105cych sport pozwoli\u0142y firmie Macron sta\u0107 si\u0119 europejskim liderem w produkcji i sprzeda\u017cy <em>odzie\u017c sportowa do aktywno\u015bci fizycznej<\/em>. Firma stale si\u0119 rozwija, a jej obroty w 2023 roku wynios\u0142y 196 milion\u00f3w euro, co stanowi znaczny wzrost o 15% w por\u00f3wnaniu z rokiem poprzednim. G\u0142\u00f3wnym rynkiem zbytu firmy Macron pozostaje Wielka Brytania, a za ni\u0105 plasuj\u0105 si\u0119 W\u0142ochy i Hiszpania, jednak wzrost by\u0142 zasadniczo jednolity we wszystkich krajach, w kt\u00f3rych marka prowadzi dzia\u0142alno\u015b\u0107. Potwierdza to mi\u0119dzynarodow\u0105 wizj\u0119 i strategi\u0119 wielokrajow\u0105, w ramach kt\u00f3rej ponad 80% obrot\u00f3w generowanych jest poza W\u0142ochami.<\/p>\n<p>Macron mo\u017ce pochwali\u0107 si\u0119 presti\u017cowym portfolio czo\u0142owych klub\u00f3w \u2013 ponad 90 na ca\u0142ym \u015bwiecie \u2013 oraz federacji, kt\u00f3re nosz\u0105 jego stroje. Od czterech lat Macron jest partnerem UEFA i ubiera s\u0119dzi\u00f3w we wszystkich europejskich rozgrywkach, takich jak zbli\u017caj\u0105ce si\u0119 mistrzostwa Europy w pi\u0142ce no\u017cnej w Niemczech, podczas kt\u00f3rych opr\u00f3cz s\u0119dzi\u00f3w na boisku pojawi\u0105 si\u0119 r\u00f3wnie\u017c dwie reprezentacje nosz\u0105ce stroje Macron: Albania i Gruzja. Prawdziw\u0105 pozycj\u0119 lidera firma zajmuje w \u015bwiecie rugby, gdzie logo Macron Hero wyr\u00f3\u017cnia si\u0119 na koszulkach najwa\u017cniejszych europejskich reprezentacji i klub\u00f3w. Podczas Pucharu \u015awiata w rugby, kt\u00f3ry odby\u0142 si\u0119 w zesz\u0142ym roku we Francji, 7 z 20 kraj\u00f3w by\u0142o ubranych w stroje marki Macron, a w turnieju Sze\u015bciu Narod\u00f3w na koszulkach trzech reprezentacji widnieje logo Macron Hero: W\u0142och, Szkocji i Walii.<\/p>\n<p>Rok 2024 oznacza dla firmy Macron inwestycj\u0119 w jako\u015b\u0107, kt\u00f3ra pozwoli jej na dalszy rozw\u00f3j. W projekt \u201eMacron Campus\u201d zainwestowano 25 milion\u00f3w euro; przewiduje on budow\u0119 dw\u00f3ch nowych budynk\u00f3w na terenie przylegaj\u0105cym do obecnej siedziby g\u0142\u00f3wnej firmy. B\u0119dzie to obszar wielofunkcyjny, obejmuj\u0105cy przestrzenie biurowe i salony wystawowe, boiska sportowe do testowania materia\u0142\u00f3w, a tak\u017ce powierzchnie przeznaczone do produkcji oraz magazynowania i wysy\u0142ki gotowych produkt\u00f3w. Prawdziwe centrum, kt\u00f3rego celem jest uczynienie przestrzeni przeznaczonych dla pracownik\u00f3w i rozwoju firmy jeszcze bardziej funkcjonalnymi i nowatorskimi.<\/p>\n<p>Nowa linia odzie\u017cowa \u2018Clubhouse\u2019 stanowi konkretny wyraz wsp\u00f3lnego d\u0105\u017cenia do osi\u0105gania zawsze najwy\u017cszych standard\u00f3w \u2013 czy to pod wzgl\u0119dem technicznym, jako\u015bciowym, czy wydajno\u015bciowym. Nie ulega w\u0105tpliwo\u015bci, \u017ce DNA tej kolekcji, kt\u00f3r\u0105 firma Macron z wielk\u0105 dum\u0105 prezentuje na targach Pitti Uomo, ma charakter techniczny, co wynika z jej zgodno\u015bci z korzeniami i know-how firmy, ale to w\u0142a\u015bnie te korzenie stanowi\u0105 decyduj\u0105cy atut, dzi\u0119ki kt\u00f3remu przej\u015bcie z boiska do \u017cycia codziennego, od rywalizacji do spotka\u0144 towarzyskich, przebiega w spos\u00f3b naturalny. A wszystko to z dba\u0142o\u015bci\u0105 o krawieck\u0105 precyzj\u0119, styl, elegancj\u0119 i gust typowe dla \u2018Designed in Bologna\u201d.<\/p>\n<p>Wi\u0119cej informacji na temat kolekcji Macron Clubhouse zostanie opublikowanych na stronie internetowej <a href=\"https:\/\/www.macronclubhouse.com\/\"><strong>macronclubhouse.com<\/strong><\/a> oraz na profilu na Instagramie <a href=\"https:\/\/www.instagram.com\/macronclubhouse\/\"><strong>@macronclubhouse<\/strong><\/a>.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pl\/nowosci\/korporacyjne\/macron-clubhouse-nowa-kolekcja-beyond-performance-marki-macron\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/pl\/nowosci\/korporacyjne\/macron-clubhouse-nowa-kolekcja-beyond-performance-marki-macron\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/1920x1050_News-sito-Macron-Clubhouse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" 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