{"id":5496,"date":"2023-04-22T00:00:00","date_gmt":"2023-04-22T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/earth-day-celebrating-the-planet-and-protecting-the-environment-through-responsible-virtuous-business-practices-2\/"},"modified":"2025-05-21T16:35:02","modified_gmt":"2025-05-21T16:35:02","slug":"swiatowy-dzien-ziemi-swietujmy-nasza-planete-i-dbajmy-o-srodowisko-prowadzac-dzialalnosc-gospodarcza-w-sposob-odpowiedzialny-i-etyczny","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/corporate\/giornata-mondiale-della-terra-celebrare-il-pianeta-e-tutelare-lambiente-facendo-impresa-in-modo-responsabile-e-virtuoso\/","title":{"rendered":"\u015awiatowy Dzie\u0144 Ziemi \u2013 celebrowanie planety i ochrona \u015brodowiska poprzez odpowiedzialne i warto\u015bciowe dzia\u0142anie biznesowe"},"content":{"rendered":"<p>\u015awi\u0119towa\u0107 <strong>\u015awiatowy Dzie\u0144 Ziemi<\/strong> oznacza u\u015bwiadomienie sobie kluczowej kwestii, kt\u00f3ra nas wszystkich \u0142\u0105czy: ochrony naszego Domu. Dzie\u0144 po\u015bwi\u0119cony podnoszeniu \u015bwiadomo\u015bci na temat ochrony Planety, \u015brodowiska i zasob\u00f3w naturalnych \u2013 zobowi\u0105zanie, kt\u00f3re musi prze\u0142o\u017cy\u0107 si\u0119 na konkretne dzia\u0142ania i zachowania, kt\u00f3re nale\u017cy realizowa\u0107 ka\u017cdego dnia.<\/p>\n<p>To w\u0142a\u015bnie ta filozofia le\u017cy u podstaw <strong>\u2018Macron 4 the Planet\u2019<\/strong> co na co dzie\u0144 przek\u0142ada si\u0119 na \u015bwiadome wybory i konkretne dzia\u0142ania na rzecz \u015brodowiska. Projekt, w ramach kt\u00f3rego zr\u00f3wnowa\u017cony rozw\u00f3j postrzegany jest jako system o wielu wymiarach: ekonomicznym, spo\u0142ecznym i \u015brodowiskowym.<\/p>\n<p>Macron 4 the Planet oznacza zaanga\u017cowanie, odzysk, recykling, szacunek dla \u015brodowiska oraz optymalizacj\u0119 wszystkich proces\u00f3w firmowych, tak aby nasz wp\u0142yw na planet\u0119 by\u0142 jak najbardziej zr\u00f3wnowa\u017cony. W tym kontek\u015bcie coraz wi\u0119ksza cz\u0119\u015b\u0107 produkt\u00f3w Macron jest wytwarzana z tkanin przyjaznych dla \u015brodowiska (<em>Eco Fabrics<\/em>), wykonane w ca\u0142o\u015bci z PET pochodz\u0105cego w 100% z recyklingu. Przyst\u0105pienie do \u201c<em>Inicjatywa Better Cotton<\/em>\u201dzapewnia efektywne i zr\u00f3wnowa\u017cone wykorzystanie gleby i zasob\u00f3w wodnych w ramach uprawy bawe\u0142ny, a tak\u017ce przestrzeganie wysokich standard\u00f3w jako\u015bci produktu oraz promowanie godziwych warunk\u00f3w pracy\u201d.<\/p>\n<p>Odzysk, ponowne wykorzystanie i regeneracja odpad\u00f3w to spos\u00f3b na ograniczenie ilo\u015bci wytwarzanych odpad\u00f3w, a co za tym idzie \u2013 zmniejszenie wp\u0142ywu przedsi\u0119biorstwa na \u015brodowisko. W ramach projektu <em>Renycle<\/em> Na przyk\u0142ad odpady tekstylne s\u0105 przetwarzane na polimery, a nast\u0119pnie na prz\u0119dz\u0119 do produkcji skarpet technicznych z regenerowanego poliamidu. Zoptymalizowane zarz\u0105dzanie materia\u0142ami opakowaniowymi ma ponadto kluczowe znaczenie z punktu widzenia zr\u00f3wnowa\u017conego rozwoju przedsi\u0119biorstwa: zu\u017cycie papieru i tektury jest ograniczone do minimum, natomiast woreczki foliowe s\u0105 wykonane w 100% z tworzywa sztucznego pochodz\u0105cego z recyklingu i mog\u0105 by\u0107 ponownie wykorzystywane dzi\u0119ki hermetycznemu zamkni\u0119ciu.<\/p>\n<p>\u015awi\u0119towanie \u015awiatowego Dnia Ziemi oznacza prowadzenie dzia\u0142alno\u015bci w spos\u00f3b odpowiedzialny, wytwarzanie produkt\u00f3w, kt\u00f3re powstaj\u0105 w zgodzie z zasadami zr\u00f3wnowa\u017conego rozwoju, wspieranie s\u0142abszych podmiot\u00f3w produkcyjnych oraz zapewnianie u\u017cytkownikowi ko\u0144cowemu najwy\u017cszej jako\u015bci. Macron 4 the Planet to w\u0142a\u015bnie to \u2013 to wiara w zr\u00f3wnowa\u017cony styl \u017cycia, polegaj\u0105ca na podejmowaniu wszelkich mo\u017cliwych dzia\u0142a\u0144, aby przyczyni\u0107 si\u0119 do ochrony naszej planety i patrze\u0107 w przysz\u0142o\u015b\u0107 z odpowiednim optymizmem.<\/p>\n<p><div class=\"news-video\">\n<iframe loading=\"lazy\" class=\"video\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"Macron &amp; LND | Razem ku nowemu startowi\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/D1nmLyYF1LU?autohide=1&amp;autoplay=0&amp;controls=0&amp;disablekb=1&amp;iv_load_policy=3&amp;loop=0&amp;modestbranding=1&amp;mute=0&amp;playsinline=1&amp;rel=0&amp;showinfo=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.macron.com&amp;widgetid=1\" id=\"widget2\"><\/iframe><\/div>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Celebrare la Giornata Mondiale della Terra significa prendere coscienza della questione centrale che ci accomuna tutti: proteggere la nostra Casa. Una data per sensibilizzare sulla salvaguardia del Pianeta, dell\u2019ambiente e delle risorse naturali, un impegno che si deve concretizzare in azioni e comportamenti da attuare ogni giorno. Questa \u00e8 la filosofia che sta alla base [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giornata Mondiale della Terra, celebrare il pianeta e tutelare l\u2019ambiente facendo impresa in modo responsabile e virtuoso | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pl\/nowosci\/korporacyjne\/swiatowy-dzien-ziemi-swietujmy-nasza-planete-i-dbajmy-o-srodowisko-prowadzac-dzialalnosc-gospodarcza-w-sposob-odpowiedzialny-i-etyczny\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giornata Mondiale della Terra, celebrare il pianeta e tutelare l\u2019ambiente facendo impresa in modo responsabile e virtuoso | About Macron\" \/>\n<meta property=\"og:description\" content=\"Celebrare la Giornata Mondiale della Terra significa prendere coscienza della questione centrale che ci accomuna tutti: proteggere la nostra Casa. 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