{"id":26679,"date":"2026-11-10T11:11:52","date_gmt":"2026-11-10T10:11:52","guid":{"rendered":"https:\/\/about.macron.com\/?p=26679"},"modified":"2026-11-10T11:20:17","modified_gmt":"2026-11-10T10:20:17","slug":"ostiamare-super-santos-trzeci-zestaw-2026-27","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/ostiamare-super-santos-third-kit-2026-27\/","title":{"rendered":"Wystarczy pi\u0142ka: Ostiamare, Super Santos i Macron przedstawiaj\u0105 trzeci komplet stroj\u00f3w na sezon 2026\/27"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pi\u0142ka, dwie prowizoryczne bramki, kto\u015b, z kim mo\u017cna pogra\u0107. Pi\u0142ka no\u017cna cz\u0119sto zaczyna si\u0119 w\u0142a\u015bnie tak: na piasku, na podw\u00f3rku, w miejscu, kt\u00f3re na jedno popo\u0142udnie staje si\u0119 boiskiem. Z tej wsp\u00f3lnej pami\u0119ci rodzi si\u0119 <a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><strong>nowa trzecia koszulka<\/strong><\/a> z\u2019<strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/calcio\/clubs\/italia\/a-s-ostiamare-lido-calcio.html\">Ostiamare<\/a><\/strong>, zaprojektowana przez <strong>Daniele De Rossi<\/strong> i zosta\u0142a zrealizowana dzi\u0119ki wsp\u00f3lnej pracy Klubu oraz <strong>Super Santos<\/strong> oraz Centrum Stylistyki <strong><a href=\"https:\/\/about.macron.com\/pl\/swiat-macronow\/\">Macron<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U podstaw projektu le\u017cy pomys\u0142 klubu Ostiamare: po\u0142\u0105czenie symbolu spontanicznej pi\u0142ki no\u017cnej ze \u015bwiatem odzie\u017cy sportowej i designu, tworz\u0105c str\u00f3j, kt\u00f3ry wyra\u017ca autentyczne poczucie przynale\u017cno\u015bci. Pomys\u0142 ten znalaz\u0142 elementy pozwalaj\u0105ce mu nabra\u0107 kszta\u0142tu dzi\u0119ki kreatywnej wizji Daniele De Rossi oraz know-how Centrum Stylistycznego Macron. Wsp\u00f3lna praca projektowa pozwoli\u0142a prze\u0142o\u017cy\u0107 kulturowe i wizualne odniesienia regionu na oryginalny projekt, b\u0119d\u0105cy wyrazem filozofii <strong>Moda w sporcie<\/strong> kt\u00f3ra stanowi cech\u0119 charakterystyczn\u0105 to\u017csamo\u015bci marki Macron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kultowy wz\u00f3r <strong>Super Santos<\/strong> staje si\u0119 wizualnym motywem przewodnim stroju: nawi\u0105zuje kolorystycznie do r\u0119kaw\u00f3w koszulki i rozci\u0105ga si\u0119 jako t\u0142o na ca\u0142ym stroju. Charakterystyczny symbol pi\u0142ki w ten spos\u00f3b staje si\u0119 cz\u0119\u015bci\u0105 tkaniny i wsp\u00f3\u0142gra z barwami klubu, przekszta\u0142caj\u0105c wsp\u00f3lne wspomnienie w element, kt\u00f3ry mo\u017cna nosi\u0107 i zabra\u0107 na boisko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Wystarczy pi\u0142ka<\/em>\u00bb \u2013 to my\u015bl, kt\u00f3ra przewija si\u0119 przez ca\u0142\u0105 inicjatyw\u0119. W tych s\u0142owach kryje si\u0119 swoboda rozpocz\u0119cia meczu gdziekolwiek, rado\u015b\u0107 ze spotka\u0144 oraz znajomo\u015b\u0107 gestu, kt\u00f3ry przechodzi z pokolenia na pokolenie. Super Santos wpisuje si\u0119 w t\u0119 wyobra\u017ani\u0119: niesie ze sob\u0105 wspomnienia lat, przyja\u017ani i mecz\u00f3w trwaj\u0105cych tak d\u0142ugo, jak d\u0142ugo jest jasno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W Ostii te wspomnienia brzmi\u0105 jak szum morza i piasek na nogach. \u017byj\u0105 w\u015br\u00f3d k\u0105pielisk, na podw\u00f3rkach i ulicach, w miejscach, gdzie uczymy si\u0119 bawi\u0107, a jednocze\u015bnie czu\u0107 si\u0119 cz\u0119\u015bci\u0105 spo\u0142eczno\u015bci. Nowa koszulka towarzyszy tej drodze a\u017c na stadion, przenosz\u0105c na boisko fragment \u017cycia tej okolicy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Podoba\u0142 nam si\u0119 pomys\u0142 powrotu do czas\u00f3w, kiedy nowe koszulki odkrywano dopiero wtedy, gdy dru\u017cyna wychodzi\u0142a na boisko. Pi\u0142karze je zak\u0142adali i od tego momentu stawa\u0142y si\u0119 one cz\u0119\u015bci\u0105 wspomnie\u0144 kibic\u00f3w. W przypadku tej trzeciej koszulki chcieli\u015bmy odzyska\u0107 t\u0119 naturalno\u015b\u0107, wprowadzaj\u0105c j\u0105 do u\u017cytku bezpo\u015brednio podczas meczu. To wyb\u00f3r wynikaj\u0105cy z samego sensu projektu: skoro m\u00f3wimy \u2018Wystarczy pi\u0142ka\u2019, to r\u00f3wnie\u017c spos\u00f3b jej zaprezentowania musi zachowa\u0107 t\u0119 prostot\u0119. Zbudowanie wok\u00f3\u0142 tego zbyt wyszukanej kampanii komunikacyjnej grozi\u0142o utrat\u0105 w\u0142a\u015bnie tego uczucia, kt\u00f3rym chcieli\u015bmy si\u0119 podzieli\u0107<\/em>\u00bb \u2013 o\u015bwiadcza <strong>Paolo Cisaria<\/strong>, dyrektor ds. marketingu i partnerstw w Ostiamare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Angelo Marino, dyrektor ds. marki i komunikacji w firmie Macron<\/strong>, o\u015bwiadcza: \u00ab<em>Sport od zawsze stanowi pot\u0119\u017cny j\u0119zyk kulturowy, zdolny do opowiadania o regionach, pokoleniach i spo\u0142eczno\u015bciach. Dzisiaj j\u0119zyk ten wzbogaca si\u0119 dzi\u0119ki dialogowi z mod\u0105, designem i wsp\u00f3\u0142czesn\u0105 kreatywno\u015bci\u0105. W\u0142a\u015bnie w tej wzajemnej inspiracji wyra\u017ca si\u0119 nasza filozofia \u201eFashion in Sport\u201d. Trzeci komplet stroj\u00f3w Ostiamare, powsta\u0142y z pomys\u0142u Daniele De Rossi i zrealizowany we wsp\u00f3\u0142pracy z klubem oraz mark\u0105 Super Santos, stanowi konkretn\u0105 syntez\u0119 tej ewolucji: produkt techniczny i identyfikacyjny, kt\u00f3ry dzi\u0119ki po\u0142\u0105czeniu z kultur\u0105 miejsk\u0105 staje si\u0119 r\u00f3wnie\u017c symbolem przynale\u017cno\u015bci, zdolnym dotrze\u0107 do nowych \u015brodowisk i r\u00f3\u017cnorodnych odbiorc\u00f3w. Projekt ten w pe\u0142ni odzwierciedla warto\u015b\u0107 naszych partnerstw: wzmacnianie sportowej to\u017csamo\u015bci klubu, jego dziedzictwa i powi\u0105za\u0144 kulturowych<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Andrea Colombo, dyrektor generalny firmy MONDO<\/strong>, o\u015bwiadcza: \u00ab<em>Bardzo si\u0119 cieszymy, \u017ce firmy Macron i Ostiamare zaprosi\u0142y nas do udzia\u0142u w tym wyj\u0105tkowym projekcie. Pi\u0142ka no\u017cna od zawsze zajmuje wa\u017cne miejsce w kulturze popularnej i zbiorowej wyobra\u017ani, a jej wp\u0142yw na j\u0119zyk, styl i trendy wykracza daleko poza boisko. Udzia\u0142 w tej wsp\u00f3\u0142pracy, u boku dw\u00f3ch tak znacz\u0105cych w\u0142oskich marek, stanowi dla MONDO cenn\u0105 okazj\u0119. Wsp\u00f3\u0142praca z Centrum Stylistycznym Macron przy tworzeniu koszulki, kt\u00f3ra odzwierciedla to\u017csamo\u015b\u0107 Ostiamare poprzez wsp\u00f3\u0142czesny j\u0119zyk kreatywny, pozwala nam wyrazi\u0107 to\u017csamo\u015b\u0107 SuperSantos w nowym kontek\u015bcie i dotrze\u0107 do jeszcze szerszej publiczno\u015bci.<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0105 swetry, kt\u00f3re nosisz. I historie, kt\u00f3re nosisz w sobie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg\" alt=\"ostiamare-ostia-mare-trzecia-koszulka-super-santos-mondo-supersantos-macron-komplet-koszulka-jersey-de-rossi\" class=\"wp-image-26682\" style=\"width:400px;height:auto\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-12x12.jpg 12w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\">Trzecia koszulka Ostia Mare Lido 2026\/27<\/a><\/strong><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Z po\u0142\u0105czenia marek Ostiamare, Macron i kultowego Super Santos powsta\u0142a koszulka, kt\u00f3ra oddaje ho\u0142d korzeniom pi\u0142ki no\u017cnej, to\u017csamo\u015bci regionu oraz wi\u0119zi mi\u0119dzy sportem, designem i kultur\u0105 ludow\u0105.<\/p>","protected":false},"author":7,"featured_media":26681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ostiamare, Super Santos e Macron presentano il Third Kit 2026\/27 | About Macron<\/title>\n<meta name=\"description\" content=\"Dall&#039;incontro tra Ostiamare, Macron e l&#039;iconico Super Santos nasce una maglia che celebra il legame tra sport, design e cultura popolare.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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