{"id":26358,"date":"2026-10-27T10:58:41","date_gmt":"2026-10-27T09:58:41","guid":{"rendered":"https:\/\/about.macron.com\/?p=26358"},"modified":"2026-10-27T10:58:43","modified_gmt":"2026-10-27T09:58:43","slug":"kolekcja-z-okazji-mistrzostw-swiata-w-rugby-2027-w-australii-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-rugby-world-cup-australia-2027-event-collection\/","title":{"rendered":"Macron przedstawia kolekcj\u0119 Event po\u015bwi\u0119con\u0105 Mistrzostwowi Rugby World Cup w Australii w 2027 roku"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Od 1 pa\u017adziernika do 13 listopada 2027 r. Australia b\u0119dzie gospodarzem <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Mistrzostwa \u015awiata w Rugby 2027<\/a><\/strong>, pierwsza edycja turnieju, w kt\u00f3rym we\u017amie udzia\u0142 24 reprezentacji narodowych w ci\u0105gu sze\u015bciu tygodni rozgrywek. W oczekiwaniu na jedno z najbardziej wyczekiwanych wydarze\u0144 w mi\u0119dzynarodowym rugby, <strong><a href=\"https:\/\/about.macron.com\/pl\/swiat-macronow\/\">Macron<\/a> <\/strong>przedstawia <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Kolekcja wydarze\u0144 po\u015bwi\u0119cona turniejowi<\/a><\/strong>, projekt, kt\u00f3ry odzwierciedla to\u017csamo\u015b\u0107 wizualn\u0105 rozgrywek poprzez kolekcj\u0119 odzie\u017cy stworzon\u0105 z my\u015bl\u0105 o kibicach i entuzjastach, zar\u00f3wno na boisku, jak i poza nim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kolekcja opiera si\u0119 na r\u00f3\u017cnorodnych j\u0119zykach graficznych i kolorystycznych, \u0142\u0105cz\u0105c elementy wizualne Pucharu \u015awiata w Rugby z podej\u015bciem firmy Macron do projektowania. Od najbardziej minimalistycznych i oficjalnych kombinacji po najbardziej dynamiczne kompozycje graficzne \u2013 ka\u017cda interpretacja przyczynia si\u0119 do stworzenia rozpoznawalnej to\u017csamo\u015bci, k\u0142ad\u0105c nacisk na zwi\u0105zek z rugby oraz z krajem, kt\u00f3ry b\u0119dzie gospodarzem turnieju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szczeg\u00f3ln\u0105 rol\u0119 odgrywa <strong>Wz\u00f3r \u201eL\u0105d, morze i niebo\u201d<\/strong>, element identyfikacji wizualnej Pucharu \u015awiata w Rugby w Australii 2027, kt\u00f3ry pojawia si\u0119 na koszulkach, bluzach i koszulkach polo. Wz\u00f3r ten, inspirowany stylami artystycznymi i fakturami australijskich Pierwszych Narod\u00f3w, nawi\u0105zuje do ziemi, morza i nieba \u2013 element\u00f3w o g\u0142\u0119bokim znaczeniu duchowym dla tych spo\u0142eczno\u015bci. Grafika ta nawi\u0105zuje w ten spos\u00f3b do zwi\u0105zku mi\u0119dzy zawodami a otaczaj\u0105cym je kontekstem kulturowym, podkre\u015blaj\u0105c odniesienia do historii i tradycji artystycznych kraju. Efektem jest znak wizualny, kt\u00f3ry pomaga zdefiniowa\u0107 to\u017csamo\u015b\u0107 tej limitowanej kolekcji, wykraczaj\u0105c poza czysto dekoracyjny wymiar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten styl znajduje odzwierciedlenie na koszulkach i bluzach dzi\u0119ki wyrazistym kombinacjom kolorystycznym, mi\u0119dzy innymi <strong>czarny i pomara\u0144czowy, czarny i turkusowy, zielony i pomara\u0144czowy, bia\u0142y i pomara\u0144czowy, bia\u0142y i turkusowy oraz granatowy i pomara\u0144czowy<\/strong>. Umieszczone na \u015brodku koszulek logo Pucharu \u015awiata w Rugby stanowi centralny element kompozycji, \u0142\u0105cz\u0105c w sobie to\u017csamo\u015b\u0107 imprezy, kolorystyk\u0119 i wyrazisto\u015b\u0107 graficzn\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kolekcja obejmuje r\u00f3wnie\u017c modele, w kt\u00f3rych postawiono na bardziej minimalistyczne podej\u015bcie, skupiaj\u0105c si\u0119 na odcieniach oraz relacji mi\u0119dzy powierzchniami a detalami. Koszulki T-shirt, koszulki polo, bluzy i bluzy z kapturem Full Zip Hoody w r\u00f3\u017cnych wariantach <strong>bia\u0142e i w kolorze z\u0142amanej bieli<\/strong> Wyr\u00f3\u017cniaj\u0105 si\u0119 one grafikami w tonacji ton w ton, kt\u00f3re nadaj\u0105 im dyskretny i stonowany wygl\u0105d. Obok nich pojawiaj\u0105 si\u0119 po\u0142\u0105czenia antracytu i pomara\u0144czy, w kt\u00f3rych kontrast kolorystyczny odgrywa bardziej wyrazist\u0105 rol\u0119. Ofert\u0119 uzupe\u0142niaj\u0105 grafiki \u0142\u0105cz\u0105ce barwy i flagi 24 uczestnicz\u0105cych reprezentacji narodowych, kt\u00f3re w jednym elemencie wizualnym oddaj\u0105 mi\u0119dzynarodowy charakter turnieju oraz r\u00f3\u017cnorodno\u015b\u0107 dru\u017cyn, kt\u00f3re zmierz\u0105 si\u0119 w Australii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na koniec na szczeg\u00f3ln\u0105 uwag\u0119 zas\u0142uguje <strong>kolekcja limitowana po\u015bwi\u0119cona pucharowi Webb Ellis Cup<\/strong>. Aby uczci\u0107 puchar, kt\u00f3ry zostanie wr\u0119czony zwyci\u0119zcom Pucharu \u015awiata w Rugby 2027, wybrano palet\u0119 barw stanowi\u0105c\u0105 eleganckie po\u0142\u0105czenie <strong>granatowy i z\u0142oty<\/strong>. Kontrast mi\u0119dzy tymi dwoma odcieniami podkre\u015bla logo i detale, tworz\u0105c przejrzyst\u0105 kompozycj\u0119, w kt\u00f3rej minimalistyczna estetyka uwydatnia ikoniczny charakter trofeum, kt\u00f3re symbolizuje marzenie ka\u017cdego mi\u0142o\u015bnika rugby na ca\u0142ym \u015bwiecie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00f3\u017cnorodne interpretacje znajduj\u0105 odzwierciedlenie w kolekcji obejmuj\u0105cej <strong>Koszulki, koszulki polo, koszulki rugby, bluzy i ubrania na czas wolny<\/strong>, zaprojektowane z my\u015bl\u0105 o r\u00f3\u017cnych okazjach. Naszywane i haftowane detale, logo oraz wariacje charakterystycznych element\u00f3w zawod\u00f3w pomagaj\u0105 nada\u0107 osobowo\u015b\u0107 ka\u017cdemu modelowi. R\u00f3\u017cnorodno\u015b\u0107 tych rozwi\u0105za\u0144 zachowuje jednak wsp\u00f3lny motyw przewodni, wynikaj\u0105cy z dialogu mi\u0119dzy palet\u0105 barw, elementami graficznymi i to\u017csamo\u015bci\u0105 turnieju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ramach kolekcji Event po\u015bwi\u0119conej <strong>Mistrzostwa \u015awiata w Rugby w Australii 2027<\/strong>, Macron interpretuje charakterystyczne elementy jednego z najwa\u017cniejszych mi\u0119dzynarodowych turniej\u00f3w rugby poprzez projekt \u0142\u0105cz\u0105cy design, kultur\u0119 sportow\u0105 i to\u017csamo\u015b\u0107 regionu. Od najbardziej minimalistycznych kombinacji po grafiki inspirowane identyfikacj\u0105 wizualn\u0105 Australia 2027 \u2013 ka\u017cda propozycja przyczynia si\u0119 do opowiadania historii turnieju za pomoc\u0105 wsp\u00f3\u0142czesnego j\u0119zyka, podsycaj\u0105c oczekiwanie na wydarzenie w 2027 roku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kolekcja kapsu\u0142owa po\u015bwi\u0119cona Mistrzostwom \u015awiata w Rugby w Australii w 2027 roku<\/strong> jest dost\u0119pny w <strong><a href=\"https:\/\/store.world.rugby\/en\/rugby-world-cup-gear\/macron\/t-1576598810+br-907743938+z-8-3795371258?_ref=p-TLP:m-SIDE_NAV\">oficjalny sklep zawod\u00f3w<\/a><\/strong> oraz w <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">specjalna sekcja na stronie macron.com<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Projekt, kt\u00f3ry odzwierciedla to\u017csamo\u015b\u0107 wizualn\u0105 turnieju poprzez charakterystyczn\u0105 palet\u0119 barw, wzory inspirowane australijskim krajobrazem oraz grafiki przedstawiaj\u0105ce r\u00f3\u017cne oblicza tych zawod\u00f3w.<\/p>","protected":false},"author":7,"featured_media":26359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[552],"class_list":["post-26358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-rugby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron presenta la Rugby World Cup 2027 Event Collection | About Macron<\/title>\n<meta name=\"description\" content=\"Macron interpreta l\u2019identit\u00e0 visiva della Rugby World Cup 2027 attraverso capi per esprimere la propria passione per il rugby.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/pl\/nowosci\/sponsoring\/kolekcja-z-okazji-mistrzostw-swiata-w-rugby-2027-w-australii-macron\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron presenta la Rugby World Cup 2027 Event Collection | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron interpreta l\u2019identit\u00e0 visiva della Rugby World Cup 2027 attraverso capi per esprimere la propria passione per il rugby.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/pl\/nowosci\/sponsoring\/kolekcja-z-okazji-mistrzostw-swiata-w-rugby-2027-w-australii-macron\/\" \/>\n<meta property=\"og:site_name\" content=\"About 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