{"id":2257,"date":"2025-01-02T16:17:59","date_gmt":"2025-01-02T16:17:59","guid":{"rendered":"https:\/\/about.macron.com\/?page_id=2257"},"modified":"2026-06-17T13:14:18","modified_gmt":"2026-06-17T13:14:18","slug":"macron-world-old","status":"publish","type":"page","link":"https:\/\/about.macron.com\/pl\/macron-world-old\/","title":{"rendered":"Macron World Old"},"content":{"rendered":"<h1>Macron World<\/h1>\n<h4>MACRON WORLD<\/h4>\n<h2>Mission, Vision e Valori<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Lo sport non \u00e8 solo una sfida, \u00e8 un viaggio fatto di emozioni, sacrificio e ambizione. \u00c8 la passione che spinge a superare i propri limiti, la determinazione che trasforma ogni ostacolo in un\u2019opportunit\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nostra missione \u00e8 essere al fianco di atleti e squadre in ogni tappa del loro cammino, dall\u2019esordio fino ai palcoscenici pi\u00f9 prestigiosi, alimentando lo spirito di squadra e ispirando ciascuno a dare il massimo, dentro e fuori dal campo.<\/span><\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/mission-vision-valori\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Mission_Vision_1.jpg\" alt=\"\"><\/p>\n<h4>MACRON WORLD<\/h4>\n<h2>Strategia<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Macron sviluppa la propria attivit\u00e0 attraverso tre linee di business principali. Le <\/span><b>sponsorizzazioni tecniche<\/b><span style=\"font-weight: 400;\"> permettono al brand di collaborare con squadre sportive, federazioni e organizzazioni globali, fornendo abbigliamento e attrezzature personalizzate per garantire prestazioni elevate e massima visibilit\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La linea <\/span><b>Teamwear<\/b><span style=\"font-weight: 400;\"> offre collezioni di alta qualit\u00e0, personalizzabili per squadre di ogni livello e distribuite in oltre 170 Macron Sports Hub e negozi selezionati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infine, la linea <\/span><b>Individual<\/b><span style=\"font-weight: 400;\"> si concentra su prodotti innovativi per singoli atleti e appassionati, con collezioni come <\/span><b>Racket Sports &amp; <\/b><b>Activewear, Athleisure Icons<\/b><span style=\"font-weight: 400;\"> e <strong>Macron O.N.E.<\/strong><\/span><span style=\"font-weight: 400;\">, che uniscono funzionalit\u00e0, stile e performance, elevando l&#8217;abbigliamento sportivo a un vero e proprio lifestyle.<\/span><\/p>\n<\/div>\n<p><p>\n        <a href=\"\/macron-world\/strategia\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Strategia_3.jpg\" alt=\"\"><\/p>\n<h4>MACRON WORLD<\/h4>\n<h2>Storia<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">Fondata a Bologna nel 1971 come negozio di articoli sportivi, Macron si evolve negli anni &#8217;80 in una piccola azienda manifatturiera, producendo capi per altri marchi sportivi. Negli anni &#8217;90 lancia il proprio brand, affiancando la produzione conto terzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019ingresso nel calcio professionistico avviene nel 2001 con la prima sponsorizzazione del <\/span><b>Bologna FC 1909<\/b><span style=\"font-weight: 400;\">, dando inizio a un percorso di crescita nel mondo dello sport. <\/span><\/p>\n<\/div>\n<p><p>\n        <a href=\"\/macron-world\/storia\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/Macron-1971.jpg\" alt=\"\"><\/p>\n<h4>MACRON WORLD<\/h4>\n<h2>Campus<\/h2>\n<div>\n<p data-start=\"38\" data-end=\"395\">Nel 2020, Macron ha inaugurato il suo Campus all\u2019avanguardia, una struttura di <strong>22.000 mq<\/strong> che integra uffici e magazzini, immersa in <strong>55.000 mq di aree verdi<\/strong>. Progettato con un focus su innovazione, efficienza e sostenibilit\u00e0, il Campus include aree di spedizione, campi sportivi per il testing dei materiali e spazi dedicati al benessere e alla formazione.<\/p>\n<p data-start=\"38\" data-end=\"395\">A maggio 2025 sono iniziati i lavori di ampliamento del Campus con il nuovo Distribution Center 2 (DC2), portando l\u2019area verde complessiva a <strong>115.000 mq<\/strong> e introducendo nuovi spazi come il Macron Dome, una caffetteria, uno shop interno e il Macron Workshop.<\/p>\n<p data-start=\"397\" data-end=\"654\">Questo rappresenta un ulteriore passo avanti per supportare la crescita, rafforzare la competitivit\u00e0 globale e continuare a innovare con sostenibilit\u00e0 e lavoro di squadra al centro.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/macron-world\/campus\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Macron-HQ-Buildings_Drone-View_1-scaled.jpg\" alt=\"\"><\/p>\n<h4>MACRON WORLD<\/h4>\n<h2>Subsidiaries<\/h2>\n<div>\n<p><span style=\"font-weight: 400;\">L&#8217;espansione internazionale di Macron \u00e8 il risultato di un impegno costante nella promozione dell\u2019eccellenza sportiva attraverso l\u2019innovazione, la qualit\u00e0 e la vicinanza ai mercati locali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una rete di filiali strategicamente posizionate, Macron rafforza il proprio legame con club e federazioni, squadre, atleti e appassionati in tutto il mondo.<\/span><\/p>\n<\/div>\n<p><p>\n        <a href=\"\/macron-world\/subsidiaries\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/2025-01-31_Immagini-sito-Corporate_Subs-CoverSubsidiaries_UK-copia.jpg\" alt=\"\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"100\",\"header_transparent\":false,\"header_transparent_noplaceholder\":false,\"image_position\":\"center-center\",\"overlap\":false,\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Macron 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{\\nfont-size:20px;\\ncolor:#ccc;\\n    \\n}\\n\\nli{\\npadding-top:10px;\\nfont-family: 'Gotham-Medium';\\n}\\n\\n.uk-accordion-title{font-family:'GothamXNarrow-Bold'}\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"maxwidth\":\"small\",\"show_image\":true,\"show_link\":true,\"status\":\"disabled\",\"text_align\":\"center\",\"visibility\":\"hidden-s\"},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<li><a href=\\\"#\\\">MISSION<\\\/a><\\\/li>\\n\n\n<li><a href=\\\"#\\\">CAMPUS<\\\/a><\\\/li>\\n\n\n<li><a href=\\\"#\\\">STRATEGIA<\\\/a><\\\/li>\\n\n\n<li><a href=\\\"#\\\">STORIA<\\\/a><\\\/li>\\n\n\n<li><a href=\\\"#\\\">SUBSIDIARIES<\\\/a><\\\/li>\",\"title\":\"ESPLORA\"}}]}]}],\"props\":{\"margin\":\"large\"}}],\"name\":\"Hero\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"id\":\"mission\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"MACRON WORLD\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"title_element\":\"h4\",\"title_style\":\"text-meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Mission, Vision e Valori\",\"margin\":\"small\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Lo sport non \\u00e8 solo una sfida, \\u00e8 un viaggio fatto di emozioni, sacrificio e ambizione. \\u00c8 la passione che spinge a superare i propri limiti, la determinazione che trasforma ogni ostacolo in un\\u2019opportunit\\u00e0.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La nostra missione \\u00e8 essere al fianco di atleti e squadre in ogni tappa del loro cammino, dall\\u2019esordio fino ai palcoscenici pi\\u00f9 prestigiosi, alimentando lo spirito di squadra e ispirando ciascuno a dare il massimo, dentro e fuori dal campo.<\\\/span><\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"Leggi di pi\\u00f9\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/about.macron.com\\\/macron-world\\\/mission-vision-valori\\\/\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Mission_Vision_1.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"MISSION\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"id\":\"STRATEGIA\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"MACRON WORLD\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"title_element\":\"h4\",\"title_style\":\"text-meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Strategia\",\"margin\":\"small\",\"title_element\":\"h2\",\"title_style\":\"h2\"},\"name\":\"STRATEGIA\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Macron sviluppa la propria attivit\\u00e0 attraverso tre linee di business principali. Le <\\\/span><b>sponsorizzazioni tecniche<\\\/b><span style=\\\"font-weight: 400;\\\"> permettono al brand di collaborare con squadre sportive, federazioni e organizzazioni globali, fornendo abbigliamento e attrezzature personalizzate per garantire prestazioni elevate e massima visibilit\\u00e0.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">La linea <\\\/span><b>Teamwear<\\\/b><span style=\\\"font-weight: 400;\\\"> offre collezioni di alta qualit\\u00e0, personalizzabili per squadre di ogni livello e distribuite in oltre 170 Macron Sports Hub e negozi selezionati.<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Infine, la linea <\\\/span><b>Individual<\\\/b><span style=\\\"font-weight: 400;\\\"> si concentra su prodotti innovativi per singoli atleti e appassionati, con collezioni come <\\\/span><b>Racket Sports &amp; <\\\/b><b>Activewear, Athleisure Icons<\\\/b><span style=\\\"font-weight: 400;\\\"> e <strong>Macron O.N.E.<\\\/strong><\\\/span><span style=\\\"font-weight: 400;\\\">, che uniscono funzionalit\\u00e0, stile e performance, elevando l'abbigliamento sportivo a un vero e proprio lifestyle.<\\\/span><\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"Leggi di pi\\u00f9\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"macron-world\\\/strategia\\\/\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/Strategia_3.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"STRATEGIA\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"id\":\"STORIA\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"MACRON WORLD\",\"margin\":\"remove-vertical\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"title_element\":\"h4\",\"title_style\":\"text-meta\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Storia\",\"margin\":\"small\",\"title_element\":\"h2\",\"title_style\":\"h2\"},\"name\":\"STORIA\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">Fondata a Bologna nel 1971 come negozio di articoli sportivi, Macron si evolve negli anni '80 in una piccola azienda manifatturiera, producendo capi per altri marchi sportivi. 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