{"id":5664,"date":"2024-05-30T00:00:00","date_gmt":"2024-05-30T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-clubhouse-the-new-beyond-performance-collection-by-macron-2\/"},"modified":"2025-02-20T16:49:54","modified_gmt":"2025-02-20T16:49:54","slug":"macron-clubhouse-a-macron-uj-beyond-performance-kollekcioja","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/corporate\/macron-clubhouse-la-nuova-collezione-beyond-performance-di-macron\/","title":{"rendered":"Macron Clubhouse, a Macron \u00faj \u2018Beyond Performance\u2019 kollekci\u00f3ja"},"content":{"rendered":"<p><strong>Macron<\/strong> jelen lesz a <strong>Pitti Uomo 2024<\/strong>, a vil\u00e1g legjelent\u0151sebb f\u00e9rfi divatbemutat\u00f3ja, amelyet j\u00fanius 11. \u00e9s 14. k\u00f6z\u00f6tt rendeznek Firenz\u00e9ben. A bolognai v\u00e1llalat egy \u00faj, high-end kollekci\u00f3t mutat be, amelynek neve <strong>Macron<\/strong> <strong>Clubhouse<\/strong>, amely a k\u00f6vetkez\u0151 fogalmat \u00e9rtelmezi: <em>a teljes\u00edtm\u00e9nyen t\u00fal,<\/em> vagyis funkcion\u00e1lis kialak\u00edt\u00e1s\u00fa ruhadarabok, amelyek kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171, innovat\u00edv \u00e9s kiv\u00e1l\u00f3 teljes\u00edtm\u00e9ny\u0171 anyagokb\u00f3l k\u00e9sz\u00fclnek, \u00e9s amelyek a sport vil\u00e1g\u00e1b\u00f3l kiindulva a mindennapi \u00e9letben is viselhet\u0151k \u00e9s haszn\u00e1lhat\u00f3k.<\/p>\n<p><strong>Clubhouse<\/strong> Ez az a hely, ahol a sportol\u00f3k \u00f6sszegy\u0171lnek, hogy meg\u00fcnnepelj\u00e9k a sport pillanatait \u00e9s \u00e9rzelmeit, \u00e9s megossz\u00e1k az \u00e9rt\u00e9keiket. Egy olyan hely, ahonnan kivihetj\u00fck a sport\u00e9rt\u00e9kek mindennapi cselekedeteinkbe \u00e9s teend\u0151inkbe val\u00f3 be\u00e9p\u00edt\u00e9s\u00e9nek k\u00e9pess\u00e9g\u00e9t, \u00e9s ahol a ruh\u00e1zat az olasz diz\u00e1jnnal, a kiv\u00e1l\u00f3 min\u0151s\u00e9ggel, a r\u00e9szletek kifinomults\u00e1g\u00e1val, valamint a technikai \u00e9s st\u00edlusbeli innov\u00e1ci\u00f3val t\u0171nik ki. A padel ebben az \u00e9rtelemben t\u00f6k\u00e9letes \u00f6sszek\u00f6t\u0151 h\u00eddk\u00e9nt szolg\u00e1l, amely k\u00e9pes \u00f6sszekapcsolni a sz\u00f3rakoz\u00e1st \u00e9s a versenyszellemet, a sporttev\u00e9kenys\u00e9get \u00e9s a szabadid\u0151t, valamint az anyagok technikai tulajdons\u00e1gait \u00e9s a st\u00edlust.<\/p>\n<p>A sport, a teljes\u00edtm\u00e9ny \u00e9s az \u00fct\u0151s sportok dinamizmusa tov\u00e1bbra is azok a k\u00f6zponti elemek, amelyekre az \u00faj kollekci\u00f3k megalkot\u00e1sakor \u00f6sszpontos\u00edtottak: a f\u00e9rfi kollekci\u00f3 olyan st\u00edlusokat is mag\u00e1ba foglal, amelyek ink\u00e1bb a fitneszedz\u00e9shez kapcsol\u00f3dnak, m\u00edg a n\u0151i kollekci\u00f3 a j\u00f3g\u00e1t \u00e9s a holisztikus gyakorlatokat helyezi el\u0151t\u00e9rbe. Mindk\u00e9t esetben azonban a kollekci\u00f3kat \u00fagy tervezt\u00e9k, hogy elszakadjanak a puszta sportol\u00e1st\u00f3l, \u00e9s egyre ink\u00e1bb \u00f6sszeolvasztj\u00e1k a p\u00e1ly\u00e1n bel\u00fcli \u00e9s k\u00edv\u00fcli vil\u00e1got. Olyan ruhadarabokr\u00f3l van sz\u00f3, amelyek a mindennapi \u00e9letben is viselhet\u0151k, \u00e9s amelyek seg\u00edts\u00e9g\u00e9vel az ember eleg\u00e1nsnak, ugyanakkor k\u00e9nyelmesnek \u00e9s magabiztosnak \u00e9rezheti mag\u00e1t b\u00e1rmilyen helyzetben.<strong>&nbsp;<\/strong><\/p>\n<p>\u201c<em>A Macron Clubhouse sz\u00e1munkra alapvet\u0151 fontoss\u00e1g\u00fa projekt, amelynek c\u00e9lja, hogy tov\u00e1bb jav\u00edtsa m\u00e1rk\u00e1nk meg\u00edt\u00e9l\u00e9s\u00e9t, \u00e9s a p\u00e1ly\u00e1n k\u00edv\u00fclre is eljuttassa azt a technikai sz\u00ednvonalat, kifinomults\u00e1got \u00e9s a \u201eDesigned in Bologna\u201d st\u00edlust, amely a Macronra jellemz\u0151. <\/em>\u2013 mondta <strong>Gianluca Pavanello<\/strong>, Macron vez\u00e9rigazgat\u00f3ja \u2013 <em>A Pitti Uomo 2024-hez hasonl\u00f3 rendezv\u00e9ny keret\u00e9ben t\u00f6rt\u00e9n\u0151 bemutat\u00e1sa sz\u00e1munkra egy igazi sz\u00e1nd\u00e9knyilatkozat: a sport \u00e9s a divat manaps\u00e1g sz\u00e1mos szempontb\u00f3l egym\u00e1ssal \u00f6sszekapcsol\u00f3d\u00f3 ter\u00fcletek, \u00e9s a Macron Clubhouse t\u00f6k\u00e9letesen illeszkedik ebbe a kontextusba. Ezzel a projekttel azt a c\u00e9lt t\u0171zt\u00fck ki magunk el\u00e9, hogy biztos\u00edtsuk azt a folyamatos n\u00f6veked\u00e9st, amely mindig is jellemezte v\u00e1llalatunkat, \u00e9s k\u00e9t f\u0151 \u00fczlet\u00e1gunk \u2013 a Teamwear \u00e9s a Merchandising \u2013 mellett egyre nagyobb lend\u00fcletet adjunk a fogyaszt\u00f3i szegmensnek is. Ez nem jelenti azt, hogy elt\u00e9rn\u00e9nk a v\u00e1llalatunk DNS-\u00e9t\u0151l, amely a sportteljes\u00edtm\u00e9nyhez k\u00f6t\u0151dik \u00e9s mindig is ahhoz fog k\u00f6t\u0151dni, hanem ink\u00e1bb tev\u00e9kenys\u00e9gi k\u00f6r\u00fcnk kiterjeszt\u00e9s\u00e9t jelenti. A Macron Clubhouse r\u00e9v\u00e9n a teljes\u00edtm\u00e9ny kil\u00e9p a p\u00e1ly\u00e1r\u00f3l, \u00e9s be\u00e9p\u00fcl a mindennapi \u00e9letbe, ami sz\u00e1munkra minden bizonnyal nagy lehet\u0151s\u00e9get jelent.<\/em>\u201d.<\/p>\n<p>A technikai \u00e9s st\u00edlusbeli kiv\u00e1l\u00f3s\u00e1g, valamint az a k\u00e9pess\u00e9g, hogy a sportol\u00f3k ig\u00e9nyeit a legjobban \u00e9rtelmezze, lehet\u0151v\u00e9 tette a Macron sz\u00e1m\u00e1ra, hogy Eur\u00f3pa vezet\u0151 gy\u00e1rt\u00f3j\u00e1v\u00e1 \u00e9s forgalmaz\u00f3j\u00e1v\u00e1 v\u00e1ljon a <em>akt\u00edv sportruh\u00e1zat<\/em>. A v\u00e1llalat folyamatosan n\u00f6vekszik: 2023-ban 196 milli\u00f3 eur\u00f3s \u00e1rbev\u00e9telt \u00e9rt el, ami az el\u0151z\u0151 \u00e9vhez k\u00e9pest jelent\u0151s, 15%-os n\u00f6veked\u00e9st jelent. A Macron legfontosabb piaca tov\u00e1bbra is az Egyes\u00fclt Kir\u00e1lys\u00e1g, amelyet Olaszorsz\u00e1g \u00e9s Spanyolorsz\u00e1g k\u00f6vet, de a n\u00f6veked\u00e9s l\u00e9nyeg\u00e9ben egyenletes volt minden olyan orsz\u00e1gban, ahol a m\u00e1rka jelen van. Ez meger\u0151s\u00edti a nemzetk\u00f6zi szeml\u00e9letet \u00e9s a t\u00f6bb orsz\u00e1gra kiterjed\u0151 strat\u00e9gi\u00e1t, hiszen a forgalom t\u00f6bb mint 80%-a Olaszorsz\u00e1gon k\u00edv\u00fcl realiz\u00e1l\u00f3dik.<\/p>\n<p>A Macron \u00e1ltal \u00f6lt\u00f6ztetett \u00e9lvonalbeli klubok \u00e9s sz\u00f6vets\u00e9gek portf\u00f3li\u00f3ja igaz\u00e1n tekint\u00e9lyes: vil\u00e1gszerte t\u00f6bb mint 90-et sz\u00e1ml\u00e1l. A Macron n\u00e9gy \u00e9ve az UEFA partnere, \u00e9s minden eur\u00f3pai versenysorozatban a j\u00e1t\u00e9kvezet\u0151ket \u00f6lt\u00f6zteti, \u00edgy a k\u00f6zelg\u0151 n\u00e9metorsz\u00e1gi labdar\u00fag\u00f3-Eur\u00f3pa-bajnoks\u00e1gon is, ahol a j\u00e1t\u00e9kvezet\u0151k mellett k\u00e9t Macron-mezt visel\u0151 v\u00e1logatott is p\u00e1ly\u00e1ra l\u00e9p: Alb\u00e1nia \u00e9s Gr\u00fazia. Igazi vezet\u0151 szerepet t\u00f6lt be a r\u00f6gbi vil\u00e1g\u00e1ban, ahol a Macron Hero log\u00f3ja a legfontosabb eur\u00f3pai v\u00e1logatottak \u00e9s klubok mezein t\u0171nik ki. A tavaly Franciaorsz\u00e1gban megrendezett r\u00f6gbi-vil\u00e1gbajnoks\u00e1gon a 20 r\u00e9sztvev\u0151 orsz\u00e1g k\u00f6z\u00fcl 7-et a Macron \u00f6lt\u00f6ztette, a Hat Nemzet Bajnoks\u00e1gban pedig 3 v\u00e1logatott mez\u00e9n l\u00e1that\u00f3 a Macron Hero log\u00f3: Olaszorsz\u00e1g, Sk\u00f3cia \u00e9s Wales.<\/p>\n<p>Macron sz\u00e1m\u00e1ra a 2024-es \u00e9v a min\u0151s\u00e9gbe val\u00f3 befektet\u00e9st jelenti a v\u00e1llalat tov\u00e1bbi n\u00f6veked\u00e9se \u00e9rdek\u00e9ben. 25 milli\u00f3 eur\u00f3t fektettek be a Macron Campus projektbe, amely k\u00e9t \u00faj \u00e9p\u00fclet fel\u00e9p\u00edt\u00e9s\u00e9t ir\u00e1nyozza el\u0151 a v\u00e1llalat jelenlegi k\u00f6zpontj\u00e1hoz szomsz\u00e9dos ter\u00fcleten. Ez egy multifunkcion\u00e1lis ter\u00fclet lesz, irod\u00e1kkal \u00e9s bemutat\u00f3termekkel, az anyagok tesztel\u00e9s\u00e9re szolg\u00e1l\u00f3 sportp\u00e1ly\u00e1kkal, valamint a gy\u00e1rt\u00e1si tev\u00e9kenys\u00e9gekhez, a k\u00e9szterm\u00e9kek rakt\u00e1roz\u00e1s\u00e1hoz \u00e9s sz\u00e1ll\u00edt\u00e1s\u00e1hoz sz\u00fcks\u00e9ges helyis\u00e9gekkel. Egy igazi k\u00f6zpont, amelynek c\u00e9lja, hogy a munkav\u00e1llal\u00f3k sz\u00e1m\u00e1ra fenntartott ter\u00fcleteket \u00e9s a v\u00e1llalat fejl\u0151d\u00e9s\u00e9t szolg\u00e1l\u00f3 helyis\u00e9geket m\u00e9g funkcion\u00e1lisabb\u00e1 \u00e9s korszer\u0171bb\u00e9 tegye.<\/p>\n<p>Az \u00faj \u2018Clubhouse\u2019 ruh\u00e1zati kollekci\u00f3 a k\u00f6z\u00f6s elk\u00f6telezetts\u00e9g konkr\u00e9t kifejez\u0151d\u00e9se, amelynek c\u00e9lja, hogy mindig a legmagasabb szintet \u00e9rj\u00fck el, legyen sz\u00f3 technikai szempontokr\u00f3l, min\u0151s\u00e9gr\u0151l vagy teljes\u00edtm\u00e9nyr\u0151l. K\u00e9ts\u00e9gtelen, hogy ennek a kollekci\u00f3nak a DNS-e \u2013 amelyet a Macron nagy b\u00fcszkes\u00e9ggel mutat be a Pitti Uomo-n \u2013 technikai jelleg\u0171, \u00f6sszhangban a v\u00e1llalat gy\u00f6kereivel \u00e9s szak\u00e9rtelm\u00e9vel, de \u00e9ppen ezek a gy\u00f6kerek jelentik azt a d\u00f6nt\u0151 el\u0151nyt, amely biztos\u00edtja, hogy a p\u00e1ly\u00e1r\u00f3l a szabadid\u0151be, a versenyt\u0151l a t\u00e1rsas\u00e1gi \u00e9letbe val\u00f3 \u00e1tmenet term\u00e9szetes legyen. Mindezt a \u2018Designed in Bologna\u201d jellegzetes szab\u00e1sm\u00f3dj\u00e1val, st\u00edlus\u00e1val, eleganci\u00e1j\u00e1val \u00e9s \u00edzl\u00e9s\u00e9vel.<\/p>\n<p>A Macron Clubhouse kollekci\u00f3val kapcsolatos tov\u00e1bbi inform\u00e1ci\u00f3k a weboldalon lesznek k\u00f6zz\u00e9t\u00e9ve <a href=\"https:\/\/www.macronclubhouse.com\/\"><strong>macronclubhouse.com<\/strong><\/a> \u00e9s az Instagram-profilj\u00e1n <a href=\"https:\/\/www.instagram.com\/macronclubhouse\/\"><strong>@macronclubhouse<\/strong><\/a>.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/hu\/hirek\/vallalati\/macron-clubhouse-a-macron-uj-beyond-performance-kollekcioja\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/hu\/hirek\/vallalati\/macron-clubhouse-a-macron-uj-beyond-performance-kollekcioja\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/1920x1050_News-sito-Macron-Clubhouse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" 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