{"id":5806,"date":"2024-12-17T00:00:00","date_gmt":"2024-12-17T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/torpedo-kutaisi-the-pride-of-georgia-2\/"},"modified":"2025-05-21T17:11:51","modified_gmt":"2025-05-21T17:11:51","slug":"torpedo-kutaisi-la-fierte-de-la-georgie","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/torpedo-kutaisi-orgoglio-della-georgia\/","title":{"rendered":"Le Torpedo de Kouta\u00efssi, fiert\u00e9 de la G\u00e9orgie"},"content":{"rendered":"<p>Kouta\u00efssi est l'une des plus anciennes villes de G\u00e9orgie, chef-lieu de la r\u00e9gion occidentale de l'Im\u00e9r\u00e9tie et gardienne d'un riche patrimoine culturel. C'est ce patrimoine que porte haut le club le plus important de la ville, <strong>le FC Torpedo de Kouta\u00efssi<\/strong>, \u00e9quipe \u00e9voluant en Erovnuli Liga, la premi\u00e8re division du championnat g\u00e9orgien de football. Le design des maillots pour la saison 2024\/2025 s\u2019inspire en effet des \u0153uvres picturales de Niko Pirosmani, artiste g\u00e9orgien embl\u00e9matique c\u00e9l\u00e8bre pour ses repr\u00e9sentations des gens du peuple et de la vie quotidienne, parmi lesquelles figurent notamment des paysans, des commer\u00e7ants et des aubergistes. Ses portraits racontent la vie g\u00e9orgienne entre la fin du XIXe et le d\u00e9but du XXe si\u00e8cle et reprennent vie sur un maillot sp\u00e9cial r\u00e9alis\u00e9 par <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a>, qui a toujours fait de la mise en valeur de l'identit\u00e9 d'une \u00e9quipe et de son territoire l'un de ses piliers. &nbsp;<\/p>\n<h2><strong>UN MESSAGE UNIVERSEL<\/strong><\/h2>\n<p>Bien que les tableaux de Pirosmani soient \u00e9troitement li\u00e9s \u00e0 la culture g\u00e9orgienne, son art v\u00e9hicule un message universel. Les histoires racont\u00e9es sur ses toiles \u00e9voquent la condition humaine, expriment la joie, la lutte, la c\u00e9l\u00e9bration et la pers\u00e9v\u00e9rance : des valeurs qui font \u00e9galement partie de la philosophie sportive et, plus pr\u00e9cis\u00e9ment, de celle d\u2019un club qui se veut une \u00e9quipe repr\u00e9sentant la fiert\u00e9 de tout le pays, et pas seulement de sa ville natale. C\u2019est pr\u00e9cis\u00e9ment pour cette raison que l\u2019art de Pirosmani devient un message qui d\u00e9passe les fronti\u00e8res d\u2019une ville et raconte une histoire d\u2019honn\u00eatet\u00e9, de travail acharn\u00e9, d\u2019engagement, de sacrifice et de passion ; des valeurs qui sont \u00e9galement celles de ceux qui entrent sur le terrain en portant le maillot du FC Torpedo Kutaisi, avec la joie et la fiert\u00e9 de repr\u00e9senter leur pays.<\/p>\n<h2><strong>UN PULL QUI DEVIENT UNE \u0152UVRE D'ART<\/strong><\/h2>\n<p>La direction du FC Torpedo Kutaisi a choisi d\u2019associer les couleurs et les symboles du club aux personnages des \u0153uvres du peintre g\u00e9orgien, transformant ainsi le maillot en bien plus qu\u2019un simple v\u00eatement de sport et y int\u00e9grant un message culturel et artistique profond, pour en faire un symbole de l\u2019excellence g\u00e9orgienne. Ainsi, en int\u00e9grant l\u2019\u0153uvre de Pirosmani au maillot, le club souhaite aborder un sujet qui d\u00e9passe le cadre du sport. \u00c0 l\u2019instar de ces tableaux, le maillot raconte en effet l\u2019histoire de gens ordinaires qui accomplissent des choses extraordinaires. Ce message, direct et profond, s\u2019adresse aux athl\u00e8tes et aux supporters, renfor\u00e7ant ainsi leur sentiment d\u2019unit\u00e9 et de fiert\u00e9. Cette initiative en mati\u00e8re de design refl\u00e8te une tendance croissante dans le football moderne, que Macron poursuit depuis longtemps en collaboration avec ses clubs : celle de cr\u00e9er des tenues qui soient de v\u00e9ritables r\u00e9cits culturels et historiques, capables de tisser, gr\u00e2ce \u00e0 un design soign\u00e9 et raffin\u00e9, un lien \u00e9motionnel avec les supporters. Les maillots comme celui du FC Torpedo Kutaisi sont bien plus qu\u2019un simple \u00e9quipement de jeu.<\/p>\n<h2><strong>FC TORPEDO KUTA\u00cfSI, SYMBOLE CULTUREL ET COMMUNAUTAIRE<\/strong><\/h2>\n<p>Fond\u00e9 en 1946, ce club est l'un des plus anciens et des plus prestigieux clubs de football de G\u00e9orgie. Dans leur palmar\u00e8s, les Jaune et Noir comptent 4 titres nationaux, 5 Coupes de G\u00e9orgie et 3 Supercoupes de G\u00e9orgie, dont la derni\u00e8re a \u00e9t\u00e9 remport\u00e9e cette ann\u00e9e m\u00eame. Comme tout club, il a connu des hauts et des bas, mais il a toujours pu compter sur une base solide de supporters. Ces derni\u00e8res ann\u00e9es, le FC Torpedo Kutaisi s\u2019est concentr\u00e9 sur le renouveau et la durabilit\u00e9, en investissant dans les jeunes, en promouvant les talents locaux et en cultivant un lien profond avec la communaut\u00e9. Sur le terrain comme en dehors, le club fait office de symbole culturel et communautaire, avec pour objectif de \u201c<em>inspirer le changement gr\u00e2ce au football<\/em>\u201c, en tirant parti de son pouvoir positif pour rassembler les gens et soutenir le changement social. C\u2019est pr\u00e9cis\u00e9ment cela, l\u2019esprit du Macron Hero : travailler et s\u2019engager pour atteindre un objectif commun, sur le terrain comme en dehors. \u00c0 Kouta\u00efssi, par ailleurs, de <em>h\u00e9ros<\/em> Et ils s'y connaissent en d\u00e9fis, puisqu'on raconte que la ville \u00e9tait la destination finale de Jason et de ses Argonautes.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kutaisi \u00e8 una delle citt\u00e0 pi\u00f9 antiche della Georgia, capoluogo della regione occidentale dell&#8217;Imerezia e custode di una ricca eredit\u00e0 culturale. Di questo patrimonio si \u00e8 fatto portatore il club pi\u00f9 importante della citt\u00e0, l\u2019FC Torpedo Kutaisi, squadra che milita nella Erovnuli Liga, massima divisione del campionato georgiano di calcio. Il design delle maglie per [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Torpedo Kutaisi, orgoglio della Georgia | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/torpedo-kutaisi-la-fierte-de-la-georgie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torpedo Kutaisi, orgoglio della Georgia | About Macron\" \/>\n<meta property=\"og:description\" content=\"Kutaisi \u00e8 una delle citt\u00e0 pi\u00f9 antiche della Georgia, capoluogo della regione occidentale dell&#8217;Imerezia e custode di una ricca eredit\u00e0 culturale. Di questo patrimonio si \u00e8 fatto portatore il club pi\u00f9 importante della citt\u00e0, l\u2019FC Torpedo Kutaisi, squadra che milita nella Erovnuli Liga, massima divisione del campionato georgiano di calcio. 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