{"id":5771,"date":"2024-09-23T00:00:00","date_gmt":"2024-09-23T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-of-mjallby-aif-2\/"},"modified":"2025-05-21T17:08:05","modified_gmt":"2025-05-21T17:08:05","slug":"macron-nouveau-partenaire-technique-du-mjallby-aif","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-nuovo-partner-tecnico-del-mjallby-aif\/","title":{"rendered":"Macron devient le nouveau pr\u00e9parateur physique du Mj\u00e4llby AIF"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> Il fait \u00e9galement son entr\u00e9e dans la premi\u00e8re division su\u00e9doise de football, l'Allsvenskan, en annon\u00e7ant la <strong>partenariat technique<\/strong> avec le <strong>Mj\u00e4llby AIF<\/strong>, club de la ville de <a href=\"https:\/\/it.wikipedia.org\/wiki\/H%C3%A4llevik\">H\u00e4llevik<\/a>. \u00c0 compter du 1er janvier 2025, et pendant cinq saisons, la marque italienne fournira des tenues de match, des v\u00eatements techniques et une gamme de produits d\u00e9riv\u00e9s \u00e0 toutes les \u00e9quipes du club su\u00e9dois, de l'\u00e9quipe premi\u00e8re aux \u00e9quipes de jeunes.<\/p>\n<p>Le Mj\u00e4llby AIF a vu le jour le 1er avril 1939 \u00e0 la suite de la fusion de deux clubs, le Listers IF et le H\u00e4lleviks IF. La d\u00e9termination d'Axel Bengtsson, convaincu que <a href=\"https:\/\/it.wikipedia.org\/wiki\/H%C3%A4llevik\">H\u00e4llevik<\/a> avait besoin d'une \u00e9quipe aux grandes ambitions et d'un stade de premier plan. C'est en effet lui-m\u00eame qui a vendu au club le terrain sur lequel a ensuite \u00e9t\u00e9 construit le Strandvallen, stade dans lequel les Jaune et Noir jouent encore aujourd'hui, et o\u00f9 Bengtsson a \u00e9galement b\u00e9n\u00e9fici\u00e9 d'une entr\u00e9e gratuite aux matchs \u00e0 domicile pour le reste de sa vie. Un projet qui s\u2019est av\u00e9r\u00e9 fructueux au fil des ans et qui a permis au Mj\u00e4llby d\u2019obtenir sa premi\u00e8re promotion historique en premi\u00e8re division su\u00e9doise \u00e0 la fin des ann\u00e9es 70. Au cours des derni\u00e8res saisons, l\u2019\u00e9quipe jaune et noire a obtenu de nombreux r\u00e9sultats brillants, parmi lesquels figure notamment la finale de la Coupe de Su\u00e8de 2022-23.<\/p>\n<p>\u201c<em>Faire entrer le Macron Hero dans un nouveau championnat europ\u00e9en est toujours important et confirme que le travail que nous accomplissons va dans la bonne direction<\/em><em>. <\/em>\u2013 a-t-il d\u00e9clar\u00e9 <strong>Gianluca Pavanello<\/strong>, PDG de Macron \u2013 <em>Le Mj\u00e4llby AIF est un club aux grandes ambitions, ce qui est particuli\u00e8rement stimulant dans le cadre d\u2019un projet de collaboration \u00e0 long terme. Son histoire, son ancrage local et la communaut\u00e9 qu\u2019il repr\u00e9sente constituent autant de sources d\u2019inspiration pour d\u00e9velopper les collections des ann\u00e9es \u00e0 venir, qui refl\u00e9teront l\u2019identit\u00e9 de l\u2019\u00e9quipe et le sentiment d\u2019appartenance de ses supporters aux couleurs du club. Je suis certain qu\u2019ensemble, nous cr\u00e9erons des tenues uniques que l\u2019on portera avec fiert\u00e9. <\/em><\/p>\n<p>\u201c<em>Nous sommes tr\u00e8s heureux et satisfaits de ce partenariat avec Macron, qui est l\u2019un des principaux acteurs du secteur. Le fait qu\u2019ils souhaitent investir dans le Mj\u00e4llby AIF est une preuve suppl\u00e9mentaire que notre club a fait des progr\u00e8s consid\u00e9rables dans le d\u00e9veloppement de sa marque. Pour nous, il s'agit \u00e9galement d'un accord important qui permettra au club d'aller toujours plus haut.<\/em>. \u2013 a d\u00e9clar\u00e9 <strong>Daniel Hjalmarsson<\/strong>, directeur commercial du Mj\u00e4llby AIF, qui a ensuite ajout\u00e9 : \u2013 <em>Avec Macron, nous disposons d\u00e9sormais d\u2019un partenaire gr\u00e2ce auquel nous atteindrons un niveau de qualit\u00e9 incroyablement \u00e9lev\u00e9 pour les v\u00eatements que nous produisons, ce qui profitera \u00e0 la fois \u00e0 notre activit\u00e9 \u00e0 Strandvallen, mais aussi \u00e0 nos supporters via les produits d\u00e9riv\u00e9s. La flexibilit\u00e9 de Macron nous offre la possibilit\u00e9 de cr\u00e9er des produits uniques afin d\u2019atteindre notre objectif : disposer du plus beau maillot de match de l\u2019Allsvenskan.<\/em>\u201d.<\/p>\n<p>\u00a0<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Macron entra anche nel massimo campionato di calcio svedese, l\u2019Allsvenskan, annunciando la partnership tecnica con il Mj\u00e4llby AIF, club della citt\u00e0 di H\u00e4llevik. A partire dal 1\u00b0 gennaio 2025, per cinque stagioni, il brand italiano fornir\u00e0 game kit, abbigliamento tecnico e una linea di merchandising per tutte le formazioni del club svedese a partire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[725],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-mjallby-aif"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico del Mj\u00e4llby AIF | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/macron-nouveau-partenaire-technique-du-mjallby-aif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico del Mj\u00e4llby AIF | About Macron\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Macron entra anche nel massimo campionato di calcio svedese, l\u2019Allsvenskan, annunciando la partnership tecnica con il Mj\u00e4llby AIF, club della citt\u00e0 di H\u00e4llevik. A partire dal 1\u00b0 gennaio 2025, per cinque stagioni, il brand italiano fornir\u00e0 game kit, abbigliamento tecnico e una linea di merchandising per tutte le formazioni del club svedese a partire [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/macron-nouveau-partenaire-technique-du-mjallby-aif\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T17:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/Tavola-da-disegno-1-copia-3_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" 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