{"id":5766,"date":"2024-09-17T00:00:00","date_gmt":"2024-09-17T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/udineses-2024-25-third-kit-produced-by-macron-in-collaboration-with-camera-moda-fashion-trust-presented-at-milan-fashion-week-2\/"},"modified":"2025-05-21T17:07:28","modified_gmt":"2025-05-21T17:07:28","slug":"le-troisieme-maillot-2024-2025-de-ludinese-concu-par-macron-en-collaboration-avec-camera-moda-fashion-trust-a-ete-presente-lors-de-la-fashion-week-de-milan","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/presentato-alla-milano-fashion-week-il-third-kit-2024-25-delludinese-realizzato-da-macron-in-collaborazione-con-camera-moda-fashion-trust\/","title":{"rendered":"Le troisi\u00e8me maillot 2024\/25 de l'Udinese, con\u00e7u par Macron en collaboration avec Camera Moda Fashion Trust, a \u00e9t\u00e9 pr\u00e9sent\u00e9 lors de la Fashion Week de Milan."},"content":{"rendered":"<p>Football, mode et d\u00e9veloppement durable : un m\u00e9lange id\u00e9al pour diffuser des messages concrets de mani\u00e8re toujours innovante, comme le veut la tradition chez\u2019<a href=\"https:\/\/www.macron.com\/en\/official-jerseys\/italian-football\/udinese-calcio.html\">Udinese<\/a>. Apr\u00e8s le grand succ\u00e8s du projet de l'ann\u00e9e derni\u00e8re, pour la saison 2024\/25 \u00e9galement, le <strong>Troisi\u00e8me tenue<\/strong> du club bianconero, sign\u00e9 <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> a \u00e9t\u00e9 r\u00e9alis\u00e9 en collaboration avec <strong>Chambre de la mode Fashion Trust<\/strong>. Une synergie fond\u00e9e sur la valeur commune que repr\u00e9sente la recherche de jeunes talents, tant dans le football que dans la mode, ce qui fait de ces deux marques des r\u00e9f\u00e9rences internationales dans leurs domaines respectifs.<\/p>\n<p>Cette ann\u00e9e, c'est la jeune cr\u00e9atrice qui signe le troisi\u00e8me maillot <strong>Flora Rabitti<\/strong> avec sa marque <strong>Florania,<\/strong> l'un des laur\u00e9ats de la bourse CNMI Fashion Trust 2023. Une marque \u00e9mergente, non genr\u00e9e, qui s'appuie sur une production circulaire et \u00e9thique. C\u2019est ainsi que le projet de cette ann\u00e9e s\u2019enrichit d\u2019un \u00e9l\u00e9ment d\u00e9cisif, une valeur historiquement partag\u00e9e par l\u2019Udinese et Macron, qui est \u00e0 la base de l\u2019accord r\u00e9cemment renouvel\u00e9 jusqu\u2019en 2031 et qui est \u00e9galement au c\u0153ur du concept de Florania : la <strong>sostenibilit\u00e9<\/strong>.<\/p>\n<p>Pour la premi\u00e8re fois, en effet, le maillot de l'Udinese sera <strong>100 % fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux \u00e9cologiques<\/strong>. En effet, depuis plusieurs saisons d\u00e9j\u00e0, les Bianconeri portent des maillots confectionn\u00e9s dans un tissu <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\"><strong>Tissu \u00e9cologique<\/strong><\/a>, issu \u00e0 100 % du recyclage de plastique post-consommation ; dans ce kit, pour la premi\u00e8re fois, des mat\u00e9riaux recycl\u00e9s et recyclables ont \u00e9galement \u00e9t\u00e9 utilis\u00e9s pour la fabrication de toutes les <strong>applications \u00e0 chaud<\/strong>. Les logos Macron pr\u00e9sents sur les \u00e9paules, ainsi que ceux des sponsors figurant \u00e0 l'avant, \u00e0 l'arri\u00e8re et sur les manches du maillot, sont donc enti\u00e8rement \u00e9cologiques, tout comme les applications en silicone sur la poitrine, \u00e0 savoir le Macron Hero, le logo de Florania et l'\u00e9cusson de l'Udinese Calcio.<\/p>\n<p>Conception, exp\u00e9rimentation, innovation et durabilit\u00e9 s'harmonisent parfaitement dans la recherche d'un design unique et distinctif, qui fait de ce troisi\u00e8me maillot un v\u00eatement confirmant le lien \u00e9troit entre le football et l'univers de la mode. Cette ann\u00e9e encore, le troisi\u00e8me maillot a \u00e9t\u00e9 d\u00e9voil\u00e9 lors de la <strong>Semaine de la mode de Milan<\/strong> dans le cadre d'une table ronde sur le football, le d\u00e9veloppement durable et la mode, anim\u00e9e par la journaliste Paola Bottelli, \u00e0 laquelle ont particip\u00e9 <strong>Magda Pozzo<\/strong>, <strong>Umberta Gnutti Beretta<\/strong> e <strong>Warly Tomei<\/strong> (cofondateurs et copr\u00e9sidents du CNMI Fashion Trust), <strong>Flora Rabitti<\/strong> e <strong>Gianluca Pavanello<\/strong> (Macron, PDG).<\/p>\n<p>La <strong>Nouveau maillot \u00ab Third \u00bb 2024\/25 de l'Udinese Calcio<\/strong> Elle pr\u00e9sente un col cor\u00e9en en maille avec des bordures noir et blanc, une combinaison de couleurs que l'on retrouve \u00e9galement sur les bordures des manches. Le pull est d'une teinte particuli\u00e8re de <strong>lilas clair<\/strong> Elle se caract\u00e9rise par un motif imprim\u00e9 par sublimation qui reproduit le dessin irr\u00e9gulier de flammes blanches qui l\u2019enveloppent \u00e0 l\u2019avant comme \u00e0 l\u2019arri\u00e8re, et qui s\u2019\u00e9tend notamment sur les c\u00f4t\u00e9s et les manches. La r\u00e9f\u00e9rence est faite aux <strong>rayons du soleil<\/strong>, un \u00e9l\u00e9ment symbolique particuli\u00e8rement significatif pour la ville d\u2019Udine et qui, dans ce cas pr\u00e9cis, renforce \u00e9galement le message de durabilit\u00e9 v\u00e9hicul\u00e9 par ce kit. C\u2019est pr\u00e9cis\u00e9ment l\u2019\u00e9nergie solaire qui est au c\u0153ur des travaux de modernisation dont a fait l\u2019objet le <strong>Stade Bluenergy<\/strong>, le stade o\u00f9 l\u2019Udinese dispute ses matchs \u00e0 domicile. Plus de 2 400 panneaux solaires de derni\u00e8re g\u00e9n\u00e9ration permettront en effet une autosuffisance \u00e9nerg\u00e9tique partielle, ce qui en fera l\u2019un des stades les plus avanc\u00e9s d\u2019Europe en mati\u00e8re de production d\u2019\u00e9nergie propre.<\/p>\n<p>Sur la poitrine, \u00e0 droite, l'un en dessous de l'autre, le <strong>Macron Hero<\/strong> et la <strong><em>F<\/em><\/strong> embl\u00e9matique de la marque Florania. \u00c0 gauche figure quant \u00e0 lui l'\u00e9cusson de l\u2019<strong>Udinese Calcio<\/strong>. Sur la partie arri\u00e8re ext\u00e9rieure du col, l'inscription suivante est imprim\u00e9e en noir : <em>NOUS JOUONS POUR LA PLAN\u00c8TE<\/em>, un message clair qui confirme le fort engagement de la soci\u00e9t\u00e9 frioulane dans les domaines de la <strong>sostenibilit\u00e9<\/strong> et du <strong>respect de l'environnement<\/strong>. Une philosophie \u2018 verte \u2019 largement partag\u00e9e par Macron, qui confectionne depuis des ann\u00e9es des v\u00eatements techniques pour ses clubs partenaires \u00e0 partir de tissus 100 % \u00e9coresponsables, et \u2018 amplifi\u00e9e \u2019 dans ce cas pr\u00e9cis par la collaboration avec Florania. La marque est en effet reconnue pour son engagement en faveur du d\u00e9veloppement durable et pour sa conviction en faveur du pr\u00eat-\u00e0-porter et de l\u2019upcycling.<\/p>\n<p>Le kit de match est compl\u00e9t\u00e9 par un short couleur glycine qui reprend le motif pr\u00e9sent sur le maillot. Les chaussettes, \u00e9galement de couleur glycine, arborent une bande horizontale noir et blanc sur le bord sup\u00e9rieur.<\/p>\n<\/p>\n<p>\u201c<em>Le design du troisi\u00e8me maillot de la saison 24\/25 refl\u00e8te parfaitement nos valeurs : innovation et d\u00e9veloppement durable<\/em> \u2013 souligne <strong>Magda Pozzo<\/strong> \u2013 <em>Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, nous avons collabor\u00e9 avec Camera Moda Fashion Trust et nous sommes ravis, compte tenu de notre vision commune concernant les jeunes talents, de pouvoir contribuer \u00e0 mettre en valeur une grande cr\u00e9atrice de mode telle que Flora Rabitti. Ce maillot renforce \u00e9galement notre engagement en faveur du d\u00e9veloppement durable, qui nous lie profond\u00e9ment \u00e0 Macron et qui caract\u00e9rise la marque Florania : ce n\u2019est d\u2019ailleurs pas un hasard si les flammes qui ornent le maillot \u00e9voquent l\u2019\u00e9nergie du soleil, un choix particuli\u00e8rement judicieux de Flora qui fait \u00e9galement r\u00e9f\u00e9rence au grand projet de parc solaire en cours de construction au Bluenergy Stadium. Tout cela s\u2019inscrit dans un engagement en faveur du d\u00e9veloppement durable auquel nous croyons de plus en plus et que nous souhaitons relancer notamment \u00e0 travers l\u2019alliance entre le football et la mode.<\/em>\u201d.<\/p>\n<p>\u201c<em>Le football et la mode forment depuis longtemps d\u00e9j\u00e0 un duo incontournable, et lorsque l'on y ajoute l'innovation et le d\u00e9veloppement durable, le r\u00e9sultat est exceptionnel.<\/em> \u2013 dit-il <strong>Gianluca Pavanello<\/strong> \u2013 <em>Depuis longtemps, nous menons des recherches techniques et stylistiques afin de r\u00e9aliser<\/em><em> des v\u00eatements performants au design unique et exclusif. Collaborer avec Flora Rabitti \u00e0 la conception de cette tenue et l'enrichir d'un graphisme charg\u00e9 de sens pour ce club et cette ville a \u00e9t\u00e9 tr\u00e8s stimulant pour nous. De m\u00eame, ce projet repr\u00e9sente \u00e9galement une avanc\u00e9e importante vers la fabrication de v\u00eatements 100 % durables, puisque nous avons compl\u00e9t\u00e9 nos tissus Eco Fabric par l\u2019utilisation d\u2019applications par transfert et en silicone fabriqu\u00e9es \u00e0 partir de mat\u00e9riaux Eco.<\/em>\u201d.<\/p>\n<p>\u201c<em>Ce fut un honneur de repr\u00e9senter les valeurs communes de Florania, de l'Udinese Calcio, de Macron et de la Chambre nationale de la mode italienne, dans le cadre d'un projet de collaboration empreint d'une forte symbolique : inspir\u00e9 du Soleil d'Udine sur la Piazza della Libert\u00e0.<\/em> \u2013 affirme-t-il <strong>Flora Rabitti<\/strong> \u2013 <em>Les motifs graphiques du troisi\u00e8me maillot de l'\u00e9quipe repr\u00e9sentent des symboles universels de chaleur et de force : les rayons du soleil. Une \u00e9nergie collective et durable, une innovation \u00e9cologique et un esprit de communaut\u00e9.<\/em>\u201d.<\/p>\n<p>\u201c<em>Je tiens \u00e0 remercier l'Udinese Calcio et Magda Pozzo d'avoir renouvel\u00e9 cette collaboration et d'avoir donn\u00e9 \u00e0 une cr\u00e9atrice \u00e9mergente comme Flora Rabitti l'occasion de concevoir le troisi\u00e8me maillot, en l'accueillant \u00e0 Udine et en l'accompagnant \u00e0 chaque \u00e9tape de la r\u00e9alisation du projet.<\/em> \u2013 d\u00e9clare <strong>Carlo Capasa<\/strong>, pr\u00e9sident de la CNMI \u2013 <em>La mode et le football sont sans aucun doute deux domaines d'excellence de notre pays, et avoir la chance de les voir collaborer et faire \u00e9quipe est une immense satisfaction.<\/em>\u201d.<\/p>\n<p>Le nouveau troisi\u00e8me maillot 2024\/25, tout comme l'ensemble des articles de la ligne de v\u00eatements de l'Udinese Calcio, est disponible \u00e0 la vente au Macron Sports Hub du Bluenergy Stadium, ainsi qu'en ligne <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-italiano\/udinese-calcio.html\">dans la rubrique consacr\u00e9e au club bianconero sur macron.com.<\/a><\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/2024 09 17_Foto evento Udinese third.jpg\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Calcio, moda e sostenibilit\u00e0: un mix ideale per lanciare messaggi concreti in maniera sempre innovativa come da tradizione per l\u2019Udinese. Dopo il grande successo del progetto dello scorso anno, anche per la stagione 2024\/25 il Third Kit del club bianconero firmato Macron \u00e8 stato realizzato in collaborazione con Camera Moda Fashion Trust. Una sinergia basata [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[503],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-udinese-calcio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentato alla Milano Fashion Week il Third Kit 2024\/25 dell\u2019Udinese, realizzato da Macron in collaborazione con Camera Moda Fashion Trust | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/le-kit-est-lance\/le-troisieme-maillot-2024-2025-de-ludinese-concu-par-macron-en-collaboration-avec-camera-moda-fashion-trust-a-ete-presente-lors-de-la-fashion-week-de-milan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentato alla Milano Fashion Week il Third Kit 2024\/25 dell\u2019Udinese, realizzato da Macron in collaborazione con Camera Moda Fashion Trust | About Macron\" \/>\n<meta property=\"og:description\" content=\"Calcio, moda e sostenibilit\u00e0: un mix ideale per lanciare messaggi concreti in maniera sempre innovativa come da tradizione per l\u2019Udinese. 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