{"id":5764,"date":"2024-09-10T00:00:00","date_gmt":"2024-09-10T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-to-world-curling-2\/"},"modified":"2025-05-21T17:07:14","modified_gmt":"2025-05-21T17:07:14","slug":"macron-nouveau-partenaire-technique-de-world-curling","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-nuovo-partner-tecnico-di-world-curling\/","title":{"rendered":"Macron devient le nouveau partenaire technique de World Curling"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong> <\/a>Elle fait son entr\u00e9e dans le monde du curling, et ce, au niveau mondial. La marque italienne est devenue la <strong>partenaire technique<\/strong> par <strong>World Curling, <\/strong>la f\u00e9d\u00e9ration sportive internationale qui dirige et r\u00e9glemente le curling dans le monde entier et dans toutes ses disciplines. Macron fournira les tenues techniques aux officiels de comp\u00e9tition participant \u00e0 toutes les manifestations organis\u00e9es et g\u00e9r\u00e9es par World Curling, y compris les \u00e9preuves pr\u00e9vues lors des prochains Jeux olympiques d'hiver de Milan et Cortina en 2026.<\/p>\n<p>Le curling a des origines tr\u00e8s anciennes et est consid\u00e9r\u00e9 comme l'un des sports d'\u00e9quipe les plus anciens au monde. Le \u201c jeu tonitruant \u201d, comme on l\u2019appelait en raison du bruit particulier que produit la pierre de granit en glissant sur la glace, appara\u00eet d\u00e9j\u00e0 dans certaines peintures d\u2019un artiste flamand du XVIe si\u00e8cle repr\u00e9sentant une activit\u00e9 similaire au curling pratiqu\u00e9e sur des \u00e9tangs gel\u00e9s. La premi\u00e8re mention \u00e9crite, en latin, est apparue en \u00c9cosse, dans un document \u00e9voquant un d\u00e9fi entre un moine de l\u2019abbaye de Paisley et un repr\u00e9sentant de l\u2019abb\u00e9. C\u2019est \u00e9galement en \u00c9cosse, que l\u2019on peut consid\u00e9rer comme le berceau de ce sport, que sont n\u00e9s les premiers clubs de curling reconnus, et c\u2019est depuis le Royaume-Uni que le curling a \u00e9t\u00e9 \u2018 export\u00e9 \u2019 vers diff\u00e9rents pays du monde, dans certains desquels il est aujourd\u2019hui encore plus r\u00e9pandu que dans son lieu d\u2019origine.<\/p>\n<p>World Curling a \u00e9t\u00e9 officiellement cr\u00e9\u00e9e en tant que f\u00e9d\u00e9ration en 1965 et compte actuellement 74 pays membres. Parmi les premiers membres, on trouve bien s\u00fbr l'\u00c9cosse, puis la Su\u00e8de, la Norv\u00e8ge, la France et le Canada, tandis que les derni\u00e8res f\u00e9d\u00e9rations affili\u00e9es sont celles de la Principaut\u00e9 de Monaco cette ann\u00e9e et celles du Pakistan, des Philippines et de Porto Rico en 2023. Le curling est un sport olympique depuis les Jeux de 1998 \u00e0 Nagano, au Japon, et a \u00e9t\u00e9 int\u00e9gr\u00e9 au programme des Jeux paralympiques \u00e0 partir des Jeux de Turin en 2006.<\/p>\n<p>\u201c<em>Nous sommes ravis d'annoncer cet accord avec une f\u00e9d\u00e9ration de renomm\u00e9e mondiale telle que World Curling.<\/em> \u2013 a-t-il d\u00e9clar\u00e9 <strong>Gianluca Pavanello<\/strong>, PDG de Macron \u2013 <em>Un partenariat qui nous permet d'\u00e9largir l'\u00e9ventail des f\u00e9d\u00e9rations soutenues par Macron et qui confirme la qualit\u00e9 et les performances techniques de nos v\u00eatements, capables de r\u00e9pondre aux besoins des sportifs de tous niveaux et de toutes disciplines. Les officiels de World Curling disposeront de v\u00eatements innovants, confortables et performants, tout en pr\u00e9sentant un design soign\u00e9 et \u00e9l\u00e9gant.<\/em>\u201d.<\/p>\n<p><strong>James Beatt<\/strong>, responsable de la strat\u00e9gie commerciale de World Curling, a d\u00e9clar\u00e9 : \u201c<em>Nous sommes ravis de compter Macron parmi nos partenaires techniques officiels pour l\u2019\u00e9quipement de notre personnel lors des championnats internationaux. En tant que sport d\u2019hiver, nous sommes tr\u00e8s sensibles au r\u00e9chauffement climatique et l\u2019approche de Macron en faveur d\u2019une plus grande durabilit\u00e9 environnementale, \u00e0 travers ses diverses initiatives, a \u00e9t\u00e9 un facteur d\u00e9terminant dans ce partenariat. L'accord conclu avec Macron nous permettra de r\u00e9duire consid\u00e9rablement notre impact environnemental, en utilisant des mat\u00e9riaux plus durables pour nos tenues et en limitant le gaspillage gr\u00e2ce \u00e0 la fourniture de v\u00eatements de qualit\u00e9 et dot\u00e9s d'une longue dur\u00e9e de vie.<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron entra nel mondo del curling e lo fa a livello mondiale. Il brand italiano \u00e8 diventato il partner tecnico di World Curling, la federazione sportiva internazionale che dirige e regola lo sport del curling in tutto il mondo e in tutte le sue specialit\u00e0. Macron fornir\u00e0 i capi d\u2019abbigliamento tecnici agli ufficiali di gara [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[504],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-curling-federation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico di World Curling | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/macron-nouveau-partenaire-technique-de-world-curling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico di World Curling | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron entra nel mondo del curling e lo fa a livello mondiale. 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