{"id":5668,"date":"2024-06-04T00:00:00","date_gmt":"2024-06-04T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/fk-austria-wien-the-historic-austrian-football-club-ready-to-wear-macron-2\/"},"modified":"2025-05-21T16:56:55","modified_gmt":"2025-05-21T16:56:55","slug":"fk-austria-wien-lhistoire-du-football-autrichien-revet-une-nouvelle-dimension","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/fk-austria-wien-la-storia-del-calcio-austriaco-veste-macron\/","title":{"rendered":"FK Austria Wien, l\u2019histoire du football autrichien, se d\u00e9cline sous la forme d\u2019un livre de Macron"},"content":{"rendered":"<p>\u00c0 partir de la saison prochaine, Macron sera le nouveau sponsor technique de l\u2019<strong>FK Austria Wien<\/strong>, le club autrichien le plus titr\u00e9 de tous les temps. L'accord de partenariat pluriannuel avec les <em>Veilchen (les violettes) <\/em>pr\u00e9voit la fourniture de tenues techniques \u00e0 l'\u00e9quipe premi\u00e8re, au centre de formation et \u00e0 l'\u00e9quipe f\u00e9minine, ainsi qu'une ligne exclusive de produits d\u00e9riv\u00e9s destin\u00e9e aux supporters.<\/p>\n<p>L'Austria Wien a \u00e9t\u00e9 fond\u00e9 en 1911, bien que ses origines remontent d\u00e9j\u00e0 \u00e0 la fin du XIXe si\u00e8cle, au sein du club de cricket de Vienne. Avec ses \u2018 rivaux \u2019 locaux du Rapid Wien, il partage le record d'\u00eatre la seule \u00e9quipe \u00e0 avoir toujours \u00e9volu\u00e9 dans l'\u00e9lite autrichienne. Le c\u00e9l\u00e8bre <em>Derby de Vienne<\/em> La confrontation entre l'Austria Wien et le Rapid est le deuxi\u00e8me match le plus disput\u00e9 de l'histoire du football europ\u00e9en, juste derri\u00e8re le l\u00e9gendaire <em>Old Firm<\/em> \u00e9cossaise entre le Celtic et les Rangers. Dans le prestigieux palmar\u00e8s du club, on remarque notamment <strong>24 titres de champion d'Autriche<\/strong>, <strong>27 Coupes d'Autriche<\/strong> e <strong>6 Supercoupes d'Autriche<\/strong>. Dans les comp\u00e9titions europ\u00e9ennes, auxquelles le club participe souvent, il peut se targuer de <strong>une finale de<\/strong> <strong>Coupe des Coupes<\/strong> au cours de la saison 1977-1978 et, l'ann\u00e9e suivante, une demi-finale de l'ancienne Coupe des champions, anc\u00eatre de l'actuelle Ligue des champions de l'UEFA.<\/p>\n<p>Parmi les nombreux champions qui ont port\u00e9 le maillot de l'Austria Wien, deux des plus embl\u00e9matiques sont sans aucun doute <strong>Matthias Sindelar <\/strong>e <strong>Herbert Prohaska<\/strong>. Sindelar \u00e9tait le capitaine de l'\u00e9quipe nationale autrichienne de football qui enchantait l'Europe et le monde entier dans les ann\u00e9es 1930, au point de m\u00e9riter le surnom de <em>Wunderteam<\/em>. Prohaska a quant \u00e0 lui \u00e9t\u00e9 \u00e9lu meilleur footballeur du XXe si\u00e8cle tant par l'Austria Wien que par l'ensemble du pays. Dans les ann\u00e9es 80, il a \u00e9galement jou\u00e9 en Italie, sous les couleurs de l'AS Roma et de l'Inter.<\/p>\n<p>La rencontre entre Macron et le FK Austria Wien marque la fusion entre le <strong>qualit\u00e9 de la confection et du design<\/strong> d\u2019une entreprise leader dans le secteur des v\u00eatements de sport et de l\u2019histoire du football autrichien. Une collaboration entre deux partenaires qui d\u00e9bouchera sur la cr\u00e9ation de <strong>kit de comp\u00e9tition, ligne de v\u00eatements et produits d\u00e9riv\u00e9s uniques et exclusifs<\/strong> qui refl\u00e8tent pleinement l'identit\u00e9 du club et le sentiment d'appartenance de ses supporters.<\/p>\n<p>\u201c<em>Pouvoir compter parmi les clubs qui <\/em><em>Le fait que l'Austria Wien entre sur le terrain avec le logo \u00ab Macron Hero \u00bb sur le maillot repr\u00e9sente pour nous une avanc\u00e9e tr\u00e8s importante dans le football autrichien.<\/em> \u2013 a-t-il d\u00e9clar\u00e9 <strong>Gianluca Pavanello<\/strong>, PDG de Macron \u2013 <em>Une histoire \u00e0 laquelle nous souhaitons rendre l'hommage qu'elle m\u00e9rite et qui nous incite \u00e0 d\u00e9velopper un projet commun <\/em><em>d\u2019un haut niveau technique et stylistique. Dans le cadre de cette collaboration, notre objectif est de mettre en valeur les<\/em><em> les couleurs, les symboles et la tradition du club, ainsi que la passion qui anime ses nombreux supporters.<\/em> <em>Un patrimoine de <\/em><em>\u201d les \u00e9motions et le sentiment d'appartenance que nous souhaitons transmettre, \u00e0 travers nos maillots, aux joueurs sur le terrain et aux supporters dans les tribunes \u00bb.<\/em><\/p>\n<p><strong>Harald Zagiczek<\/strong>, PDG de l'Austria Vienne, a d\u00e9clar\u00e9 : \u201c<em>Macron s'est distingu\u00e9e d\u00e8s le d\u00e9but du processus par sa capacit\u00e9 \u00e0 cr\u00e9er des designs uniques. L'objectif de ce partenariat est de cr\u00e9er une esth\u00e9tique originale, tout en transmettant, \u00e0 travers les v\u00eatements qui seront r\u00e9alis\u00e9s en collaboration, l'histoire et les valeurs de l'Austria Vienne. Ces premiers mois pass\u00e9s ensemble ont \u00e9t\u00e9 marqu\u00e9s par une admiration et une inspiration mutuelles. Le fait que les repr\u00e9sentants de Macron aient assist\u00e9 en personne \u00e0 notre f\u00eate des membres montre \u00e0 quel point ils s\u2019identifient d\u00e9j\u00e0 \u00e0 l\u2019Austria Vienne, ce qui constitue une forte source de motivation pour ce qui nous attend dans les ann\u00e9es \u00e0 venir : un partenariat fructueux et durable.<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A partire dalla prossima stagione, Macron sar\u00e0 il nuovo sponsor tecnico dell\u2019FK Austria Wien, il club austriaco pi\u00f9 titolato in assoluto. L\u2019accordo pluriennale di partnership coi Veilchen (i violetti) prevede la fornitura di capi tecnici alla prima squadra, al settore giovanile e alla squadra femminile, oltre che un\u2019esclusiva linea di merchandising dedicata ai tifosi. L\u2019Austria [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[540],"class_list":["post-5668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-fk-austria-wien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FK Austria Wien, la storia del calcio austriaco veste Macron | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/fk-austria-wien-lhistoire-du-football-autrichien-revet-une-nouvelle-dimension\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FK Austria Wien, la storia del calcio austriaco veste Macron | About Macron\" \/>\n<meta property=\"og:description\" content=\"A partire dalla prossima stagione, Macron sar\u00e0 il nuovo sponsor tecnico dell\u2019FK Austria Wien, il club austriaco pi\u00f9 titolato in assoluto. 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L\u2019Austria [&hellip;]","og_url":"https:\/\/about.macron.com\/fr\/actualites\/sponsorship\/fk-austria-wien-lhistoire-du-football-autrichien-revet-une-nouvelle-dimension\/","og_site_name":"About Macron","article_publisher":"https:\/\/www.facebook.com\/macronsports\/","article_published_time":"2024-06-04T00:00:00+00:00","article_modified_time":"2025-05-21T16:56:55+00:00","og_image":[{"width":1920,"height":1050,"url":"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/Austria-Wien_Agreement_1920X1050.jpg","type":"image\/jpeg"}],"author":"f.pagliaroli","twitter_card":"summary_large_image","twitter_creator":"@MacronSports","twitter_site":"@MacronSports","twitter_misc":{"\u00c9crit par":"f.pagliaroli","Dur\u00e9e de lecture estim\u00e9e":"3 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