{"id":5664,"date":"2024-05-30T00:00:00","date_gmt":"2024-05-30T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-clubhouse-the-new-beyond-performance-collection-by-macron-2\/"},"modified":"2025-02-20T16:49:54","modified_gmt":"2025-02-20T16:49:54","slug":"macron-clubhouse-la-nouvelle-collection-beyond-performance-de-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/corporate\/macron-clubhouse-la-nuova-collezione-beyond-performance-di-macron\/","title":{"rendered":"Macron Clubhouse, la nouvelle collection \u2018 Beyond Performance \u2019 de Macron"},"content":{"rendered":"<p><strong>Macron<\/strong> sera pr\u00e9sent \u00e0 <strong>Pitti Uomo 2024<\/strong>, le plus grand salon au monde d\u00e9di\u00e9 \u00e0 la mode masculine, qui se tiendra du 11 au 14 juin \u00e0 Florence. La marque bolognaise pr\u00e9sentera une nouvelle collection haut de gamme baptis\u00e9e <strong>Macron<\/strong> <strong>Clubhouse<\/strong>, qui interpr\u00e8te le concept de <em>au-del\u00e0 de la performance,<\/em> c'est-\u00e0-dire des v\u00eatements au design fonctionnel, confectionn\u00e9s \u00e0 partir de mati\u00e8res performantes, innovantes et de grande qualit\u00e9, qui, issus du monde du sport, peuvent \u00eatre port\u00e9s et utilis\u00e9s au quotidien.<\/p>\n<p><strong>Clubhouse<\/strong> C'est le lieu o\u00f9 les sportifs se retrouvent pour c\u00e9l\u00e9brer leurs moments forts et leurs \u00e9motions, et pour partager leurs valeurs. Un lieu d\u2019o\u00f9 l\u2019on transpose ces valeurs sportives dans nos gestes et nos engagements quotidiens, et o\u00f9 les v\u00eatements se distinguent par un design italien, une qualit\u00e9 exceptionnelle, le souci du d\u00e9tail, ainsi que par l\u2019innovation technique et stylistique. Le padel, en ce sens, constitue un lien parfait, capable de concilier plaisir et comp\u00e9tition, activit\u00e9 sportive et loisirs, technicit\u00e9 des mat\u00e9riaux et style.<\/p>\n<p>Le sport, la performance et le dynamisme des sports de raquette restent les \u00e9l\u00e9ments centraux sur lesquels l\u2019accent a \u00e9t\u00e9 mis pour la cr\u00e9ation des nouvelles lignes, la collection masculine s\u2019ouvrant \u00e9galement \u00e0 des styles plus proches du fitness et la collection f\u00e9minine au yoga et aux disciplines holistiques. Dans les deux cas, les collections sont toutefois con\u00e7ues pour s'affranchir de la pratique sportive pure et pour favoriser un m\u00e9lange toujours plus grand entre le terrain et la vie quotidienne. Des v\u00eatements qui peuvent donc \u00eatre port\u00e9s au quotidien, permettant de se sentir \u00e9l\u00e9gant tout en \u00e9tant \u00e0 l'aise et \u00e0 l'aise dans tout type de situation.<strong>&nbsp;<\/strong><\/p>\n<p>\u201c<em>Macron Clubhouse est pour nous un projet essentiel, n\u00e9 dans le but de renforcer encore davantage l'image de notre marque, en faisant rayonner, m\u00eame en dehors du terrain, le savoir-faire technique, le raffinement et le style \u00ab Designed in Bologna \u00bb qui caract\u00e9risent Macron. <\/em>\u2013 a-t-il d\u00e9clar\u00e9 <strong>Gianluca Pavanello<\/strong>, PDG de Macron \u2013 <em>Le pr\u00e9senter dans le cadre d\u2019un \u00e9v\u00e9nement tel que le Pitti Uomo 2024 repr\u00e9sente pour nous une v\u00e9ritable d\u00e9claration d\u2019intention : aujourd\u2019hui, le sport et la mode sont deux domaines \u00e9troitement li\u00e9s \u00e0 bien des \u00e9gards, et Macron Clubhouse s\u2019inscrit parfaitement dans ce contexte. Avec ce projet, l\u2019objectif est d\u2019assurer la croissance constante qui caract\u00e9rise depuis toujours notre entreprise, en accompagnant nos deux principaux axes d\u2019activit\u00e9, \u00e0 savoir le Teamwear et le Merchandising, d\u2019un \u00e9lan toujours plus fort vers le segment grand public. Cela ne signifie pas pour autant que nous renions notre ADN, qui est et restera li\u00e9 \u00e0 la performance sportive, mais plut\u00f4t que nous \u00e9largissons notre champ d\u2019action. Avec Macron Clubhouse, la performance sort du terrain pour s\u2019inviter dans la vie quotidienne, ce qui repr\u00e9sente sans aucun doute une formidable opportunit\u00e9 pour nous.<\/em>\u201d.<\/p>\n<p>L'excellence technique et stylistique, ainsi que la capacit\u00e9 \u00e0 r\u00e9pondre au mieux aux besoins des sportifs, ont permis \u00e0 Macron de devenir le leader europ\u00e9en de la fabrication et de la vente de <em>v\u00eatements de sport actifs<\/em>. L'entreprise conna\u00eet une croissance constante, avec un chiffre d'affaires de 196 millions d'euros enregistr\u00e9 en 2023, ce qui repr\u00e9sente une hausse significative de 15 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Le Royaume-Uni reste le premier march\u00e9 de Macron, suivi de l\u2019Italie et de l\u2019Espagne, mais la croissance a \u00e9t\u00e9 globalement homog\u00e8ne dans tous les pays o\u00f9 la marque est pr\u00e9sente. Cela confirme la vision internationale et la strat\u00e9gie multinationale de l\u2019entreprise, avec plus de 80 % du chiffre d\u2019affaires r\u00e9alis\u00e9 hors d\u2019Italie.<\/p>\n<p>Macron compte un portefeuille prestigieux de clubs de haut niveau, plus de 90 \u00e0 travers le monde, et de f\u00e9d\u00e9rations qui portent ses maillots. Depuis quatre ans, Macron est partenaire de l\u2019UEFA et habille les arbitres de toutes les comp\u00e9titions europ\u00e9ennes, comme le prochain Championnat d\u2019Europe de football en Allemagne, o\u00f9, outre les arbitres, deux \u00e9quipes nationales Macron seront \u00e9galement pr\u00e9sentes sur le terrain : l\u2019Albanie et la G\u00e9orgie. C\u2019est dans le monde du rugby que la marque s\u2019impose v\u00e9ritablement, o\u00f9 le logo \u00ab Macron Hero \u00bb tr\u00f4ne sur les maillots des plus grandes \u00e9quipes nationales et des plus grands clubs europ\u00e9ens. Lors de la Coupe du monde de rugby disput\u00e9e en France l\u2019ann\u00e9e derni\u00e8re, 7 nations sur 20 au total \u00e9taient habill\u00e9es par Macron et, dans le Tournoi des Six Nations, 3 \u00e9quipes nationales arborent le logo Macron Hero sur leurs maillots : l\u2019Italie, l\u2019\u00c9cosse et le Pays de Galles.<\/p>\n<p>Pour Macron, l\u2019ann\u00e9e 2024 est synonyme d\u2019investissement dans la qualit\u00e9 afin de poursuivre la croissance de l\u2019entreprise. 25 millions d\u2019euros ont \u00e9t\u00e9 investis dans le projet \u00ab Macron Campus \u00bb, qui pr\u00e9voit la construction de deux nouveaux b\u00e2timents dans une zone adjacente \u00e0 celle du si\u00e8ge actuel de l\u2019entreprise. Un espace multifonctionnel, comprenant des bureaux et des showrooms, des terrains de sport pour tester les mat\u00e9riaux, ainsi que des zones d\u00e9di\u00e9es \u00e0 la production, au stockage et \u00e0 l\u2019exp\u00e9dition des produits finis. Un v\u00e9ritable p\u00f4le destin\u00e9 \u00e0 rendre encore plus fonctionnels et \u00e0 la pointe de la technologie les espaces r\u00e9serv\u00e9s aux collaborateurs et au d\u00e9veloppement de l\u2019entreprise.<\/p>\n<p>La nouvelle ligne de v\u00eatements \u2018 Clubhouse \u2019 est l\u2019expression concr\u00e8te d\u2019un engagement commun \u00e0 toujours viser l\u2019excellence, qu\u2019il s\u2019agisse de technique, de qualit\u00e9 ou de performance. Il ne fait aucun doute que l\u2019ADN de cette collection, que Macron pr\u00e9sente avec une grande fiert\u00e9 au Pitti Uomo, est un ADN technique, en coh\u00e9rence avec les racines et le savoir-faire de l\u2019entreprise ; mais ce sont pr\u00e9cis\u00e9ment ces racines qui constituent un atout d\u00e9cisif pour assurer une transition naturelle entre le terrain et la vie quotidienne, entre la comp\u00e9tition et la vie sociale. Le tout avec le savoir-faire de la couture, le style, l\u2019\u00e9l\u00e9gance et le go\u00fbt typiquement \u2018 Designed in Bologna \u201d.<\/p>\n<p>De plus amples informations sur la collection Macron Clubhouse seront publi\u00e9es sur le site <a href=\"https:\/\/www.macronclubhouse.com\/\"><strong>macronclubhouse.com<\/strong><\/a> et sur le compte Instagram <a href=\"https:\/\/www.instagram.com\/macronclubhouse\/\"><strong>@macronclubhouse<\/strong><\/a>.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/entreprise\/macron-clubhouse-la-nouvelle-collection-beyond-performance-de-macron\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron Clubhouse, la nuova collezione \u2018Beyond Performance\u2019 di Macron | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron sar\u00e0 presente a Pitti Uomo 2024, la pi\u00f9 importante kermesse al mondo dedicata alla moda maschile in programma dall\u201911 al 14 giugno a Firenze. L\u2019azienda bolognese presenter\u00e0 una nuova collezione high end denominata Macron Clubhouse, che interpreta il concetto di beyond performance, ovvero capi dal design funzionale, realizzati con materiali performanti e innovativi di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/fr\/actualites\/entreprise\/macron-clubhouse-la-nouvelle-collection-beyond-performance-de-macron\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/1920x1050_News-sito-Macron-Clubhouse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" 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