{"id":5415,"date":"2022-07-04T00:00:00","date_gmt":"2022-07-04T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/blue-white-and-innovative-graphics-in-the-new-lech-poznan-home-shirt-2\/"},"modified":"2025-05-21T16:12:11","modified_gmt":"2025-05-21T16:12:11","slug":"du-bleu-du-blanc-et-un-graphisme-innovant-sur-les-maillots-domicile-du-lech-poznan","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/blu-bianco-e-grafica-innovativa-nelle-maglie-home-del-lech-poznan\/","title":{"rendered":"Du bleu, du blanc et un graphisme innovant sur les maillots domicile du Lech Pozna\u0144"},"content":{"rendered":"<p>Le Lech Pozna\u0144, club phare du football polonais qui, l\u2019ann\u00e9e de son centenaire (1922-2022), a remport\u00e9 son huiti\u00e8me titre de champion, et Macron, partenaire technique des \u201c kolejarze \u201d (les cheminots), ont d\u00e9voil\u00e9 les nouveaux maillots \u2018 domicile \u2019 confectionn\u00e9s en Eco-Fabric, un tissu issu \u00e0 100 % de plastique recycl\u00e9. La fabrication d\u2019un maillot n\u00e9cessite le recyclage de 13 bouteilles en plastique d\u2019un demi-litre. Ces maillots, fid\u00e8les aux couleurs traditionnelles, se distinguent par un graphisme innovant et une finition soign\u00e9e dans les moindres d\u00e9tails.<\/p>\n<\/p>\n<p>Le nouveau maillot \u2018 Home \u2019 est bleu roi, avec un col en V en maille et des poignets orn\u00e9s de d\u00e9tails blancs et bleus r\u00e9alis\u00e9s par impression par sublimation. L'arri\u00e8re du col est personnalis\u00e9 avec le logo du club. Sur la poitrine, \u00e0 droite, est brod\u00e9 en blanc le \u00ab Macron Hero \u00bb, logo de la marque italienne ; \u00e0 gauche, au niveau du c\u0153ur, figure l\u2019\u00e9cusson du Lech Poznan, sous lequel est inscrite, en relief ton sur ton, l\u2019ann\u00e9e de fondation : 1922. Le devant du maillot se distingue par un motif ton sur ton compos\u00e9 de bandes de fines rayures rayonnant des \u00e9paules vers le bas du maillot et inversement, ainsi que de lignes bris\u00e9es et de formes g\u00e9om\u00e9triques. Dans la bande arri\u00e8re sous le col, en relief et ton sur ton, est imprim\u00e9 l\u2019acronyme NSNP, qui reprend la devise du club \u00ab Nigdy Si\u0119 Nie Podddawaj \u00bb (Ne jamais abandonner). Le maillot domicile est compl\u00e9t\u00e9 par un short et des chaussettes blanches.<\/p>\n<\/p>\n<p>Outre les particularit\u00e9s graphiques et esth\u00e9tiques qui caract\u00e9risent les nouveaux maillots du club polonais, on note un engagement renouvel\u00e9 en faveur de l'environnement gr\u00e2ce \u00e0 la fabrication des tenues de match dans un tissu \u00e9co-durable. Plus pr\u00e9cis\u00e9ment, le tissu des maillots, qui pr\u00e9sentent une coupe Slim Fit, est de type Eco-Softlock, et la pr\u00e9sence d'empi\u00e8cements en Eco-Mesh rend le v\u00eatement l\u00e9ger et parfaitement respirant.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il Lech Poznan, top club del calcio polacco che nell\u2019anno del suo centenario (1922-2022) si \u00e8 cucito sul petto il suo ottavo scudetto, e Macron, partner tecnico dei \u201ckolejarze\u201d (ferrovieri), hanno presentato i nuovi kit gara \u2018Home\u2019 realizzati in Eco-Fabric, tessuto 100% proveniente da plastica riciclata. Per la produzione di una maglia vengono riciclate 13 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[561],"class_list":["post-5415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-lech-poznan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blu, bianco e grafica innovativa nelle maglie home del Lech Poznan | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/le-kit-est-lance\/du-bleu-du-blanc-et-un-graphisme-innovant-sur-les-maillots-domicile-du-lech-poznan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blu, bianco e grafica innovativa nelle maglie home del Lech Poznan | About Macron\" \/>\n<meta property=\"og:description\" content=\"Il Lech Poznan, top club del calcio polacco che nell\u2019anno del suo centenario (1922-2022) si \u00e8 cucito sul petto il suo ottavo scudetto, e Macron, partner tecnico dei \u201ckolejarze\u201d (ferrovieri), hanno presentato i nuovi kit gara \u2018Home\u2019 realizzati in Eco-Fabric, tessuto 100% proveniente da plastica riciclata. 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