{"id":5271,"date":"2021-07-29T00:00:00","date_gmt":"2021-07-29T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/the-bo-family-and-the-basque-soul-on-biarritz-olympique-pays-basque-new-jerseys-2\/"},"modified":"2025-05-29T14:40:27","modified_gmt":"2025-05-29T14:40:27","slug":"la-famille-bo-et-lame-basque-sur-les-nouveaux-maillots-du-biarritz-olympique-pays-basque","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/the-bo-family-e-lanima-basca-sulle-nuove-maglie-del-biarritz-olympique-pays-basque\/","title":{"rendered":"LA FAMILLE BO ET L'\u00c2ME BASQUE SUR LES NOUVEAUX MAILLOTS DU BIARRITZ OLYMPIQUE PAYS BASQUE"},"content":{"rendered":"<p>Dans les rues de Biarritz, l'\u00e9cho de la grande f\u00eate c\u00e9l\u00e9brant le retour du Biarritz Olympique Pays Basque en Top 14, la premi\u00e8re division fran\u00e7aise de rugby, r\u00e9sonne encore. Un rendez-vous attendu depuis sept ans par une \u00e9quipe qui compte \u00e0 son palmar\u00e8s 5 titres de champion de France, 1 Challenge Cup et 2 Coupes de France. Une saison passionnante vient de s\u2019achever, une nouvelle saison, tout aussi attendue par l\u2019\u00e9quipe et les supporters, est sur le point de d\u00e9buter, et les nouveaux maillots cr\u00e9\u00e9s par Macron, l\u2019\u00e9quipementier officiel du club basque, ont \u00e9galement \u00e9t\u00e9 d\u00e9voil\u00e9s.<\/p>\n<\/p>\n<p>Depuis quelques saisons, les maillots du Biarritz Olympique Pays Basque se distinguent par un graphisme tr\u00e8s personnel, raffin\u00e9 et exclusif. Il s'agit de la texture \u201c THE BO FAMILY \u201d, un \u201c motif graphique \u201d adopt\u00e9 par le club et utilis\u00e9 dans tous ses supports de communication. \u00c0 cela s'ajoutent \u00e9galement des r\u00e9f\u00e9rences \u00e0 l'identit\u00e9 basque.<\/p>\n<\/p>\n<p>Le nouveau maillot \u2018 Home \u2019 est rouge au niveau des \u00e9paules et de la poitrine, blanc sur la partie centrale du maillot et dans le dos. Le col est bord\u00e9 de blanc et rehauss\u00e9 de d\u00e9tails verts ; le drapeau basque, l\u201c\u201d Ikurrina \u201c, est int\u00e9gr\u00e9 \u00e0 l\u2019extr\u00e9mit\u00e9 du col. Plus bas sur la poitrine, on distingue le Macron Hero, logo de la marque italienne, tandis qu\u2019\u00e0 gauche, au niveau du c\u0153ur, figurent l\u2019\u00e9cusson et l\u2019inscription \u201d Biarritz Olympique Pays Basque \u00bb. L'arri\u00e8re du col est personnalis\u00e9 par une \u00e9tiquette sur fond rouge repr\u00e9sentant la fleur de Hong Kong, le nom et le logo du club, la devise basque \u00ab Aupa BO \u00bb et le pr\u00e9nom Audrey, en m\u00e9moire de la directrice financi\u00e8re du club, disparue pr\u00e9matur\u00e9ment.<\/p>\n<\/p>\n<p>Ce qui caract\u00e9rise sans aucun doute ce maillot, c'est le motif \u201c THE BO FAMILY \u201d, un motif moderne et joyeux qui, ton sur ton, \u2018 recouvre \u2019 l'int\u00e9gralit\u00e9 du maillot, \u00e0 l'avant comme \u00e0 l'arri\u00e8re.<\/p>\n<\/p>\n<p>La version \u2018 Away \u2019 est noire et reprend le style et le graphisme du maillot domicile. Les bords du col et les coutures au niveau des \u00e9paules, de la poitrine et des c\u00f4t\u00e9s sont jaunes. Ici aussi, le drapeau basque est int\u00e9gr\u00e9 \u00e0 l'extr\u00e9mit\u00e9 du col. L'arri\u00e8re du col est personnalis\u00e9 et le Macron Hero ainsi que l'\u00e9cusson du Biarritz Olympique Pays Basque sont brod\u00e9s sur la poitrine. Le motif \u201c THE BO FAMILY \u201d, ton sur ton, est pr\u00e9sent sur le maillot, \u00e0 l'avant comme \u00e0 l'arri\u00e8re.<\/p>\n<\/p>\n<p>Les maillots pr\u00e9sentent une coupe \u00ab Body Fit \u00bb et sont confectionn\u00e9s dans des tissus Armevo et Bodytex qui, outre leur l\u00e9g\u00e8ret\u00e9 et leur respirabilit\u00e9, garantissent une r\u00e9sistance maximale.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tra le strade di Biarritz non &egrave; ancora terminata l&rsquo;eco della grande festa per il ritorno del Biarritz Olympique Pays Basque in Top 14, massimo campionato di rugby francese. Un appuntamento atteso da sette anni da una squadra che nel proprio palmares vanta 5 titoli di Campione di Francia, 1 Challenge Cup e 2 Coppe [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[516],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-biarritz-olympique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE BO FAMILY E L\u2019ANIMA BASCA SULLE NUOVE MAGLIE DEL BIARRITZ OLYMPIQUE PAYS BASQUE | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/fr\/actualites\/le-kit-est-lance\/la-famille-bo-et-lame-basque-sur-les-nouveaux-maillots-du-biarritz-olympique-pays-basque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BO FAMILY E L\u2019ANIMA BASCA SULLE NUOVE MAGLIE DEL BIARRITZ OLYMPIQUE PAYS BASQUE | About Macron\" \/>\n<meta property=\"og:description\" content=\"Tra le strade di Biarritz non &egrave; ancora terminata l&rsquo;eco della grande festa per il ritorno del Biarritz Olympique Pays Basque in Top 14, massimo campionato di rugby francese. Un appuntamento atteso da sette anni da una squadra che nel proprio palmares vanta 5 titoli di Campione di Francia, 1 Challenge Cup e 2 Coppe [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/fr\/actualites\/le-kit-est-lance\/la-famille-bo-et-lame-basque-sur-les-nouveaux-maillots-du-biarritz-olympique-pays-basque\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T14:40:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/78_Biarritz_HomeAway_Web_Orizzontale-1920x1050-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1051\" \/>\n\t<meta property=\"og:image:type\" 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