{"id":26679,"date":"2026-11-10T11:11:52","date_gmt":"2026-11-10T10:11:52","guid":{"rendered":"https:\/\/about.macron.com\/?p=26679"},"modified":"2026-11-10T11:20:17","modified_gmt":"2026-11-10T10:20:17","slug":"maillot-alternatif-de-lostiamare-super-santos-2026-2027","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/ostiamare-super-santos-third-kit-2026-27\/","title":{"rendered":"Un ballon suffit : Ostiamare, Super Santos et Macron pr\u00e9sentent le troisi\u00e8me maillot de la saison 2026\/27"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un ballon, deux buts de fortune, quelqu\u2019un avec qui jouer. Le football commence souvent ainsi : sur le sable, dans une cour, dans un espace qui se transforme en terrain le temps d\u2019un apr\u00e8s-midi. C\u2019est de ce souvenir commun que na\u00eet la <a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><strong>nouveau maillot alternatif<\/strong><\/a> de l\u2019<strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/calcio\/clubs\/italia\/a-s-ostiamare-lido-calcio.html\">Ostiamare<\/a><\/strong>, dessin\u00e9e par <strong>Daniele De Rossi<\/strong> et r\u00e9alis\u00e9e gr\u00e2ce au travail conjoint du Club et de <strong>Super Santos<\/strong> et du Centre de style <strong><a href=\"https:\/\/about.macron.com\/fr\/le-monde-de-macron\/\">Macron<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019origine du projet, il y a une intuition de l\u2019Ostiamare : faire se rencontrer un symbole du football amateur et le monde des v\u00eatements de sport et du design, pour donner naissance \u00e0 un maillot capable d\u2019exprimer un v\u00e9ritable sentiment d\u2019appartenance. Une id\u00e9e qui a trouv\u00e9 les \u00e9l\u00e9ments n\u00e9cessaires \u00e0 sa concr\u00e9tisation dans la vision cr\u00e9ative de Daniele De Rossi et dans le savoir-faire du Centre de style Macron. Ce travail de conception conjoint a permis de traduire les r\u00e9f\u00e9rences culturelles et visuelles du territoire en un design original, expression de la philosophie <strong>La mode dans le sport<\/strong> qui caract\u00e9rise l'identit\u00e9 de la marque Macron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le motif embl\u00e9matique du <strong>Super Santos<\/strong> Il devient le fil conducteur visuel du maillot : repris dans les couleurs sur les manches, il s'\u00e9tend comme un motif de fond sur l'ensemble de la tenue. Ce symbole reconnaissable du ballon s'int\u00e8gre ainsi au tissu et s'harmonise avec les couleurs du club, transformant un souvenir commun en un \u00e9l\u00e9ment \u00e0 porter et \u00e0 arborer sur le terrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Un ballon suffit<\/em>\u00bb C'est l'id\u00e9e qui sous-tend cette initiative. Ces mots renferment la libert\u00e9 de commencer un match n\u2019importe o\u00f9, le plaisir de se retrouver et la familiarit\u00e9 d\u2019un geste qui se transmet de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration. Le Super Santos s\u2019inscrit dans cet imaginaire : il porte en lui le souvenir des \u00e9t\u00e9s, des amiti\u00e9s et des matchs qui se prolongeaient jusqu\u2019\u00e0 la tomb\u00e9e de la nuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Ostie, ces souvenirs ont le son de la mer et le sable sous les pieds. Ils vivent parmi les \u00e9tablissements baln\u00e9aires, dans les cours et dans les rues, dans ces lieux o\u00f9 l\u2019on apprend \u00e0 jouer et, en m\u00eame temps, \u00e0 se sentir membre d\u2019une communaut\u00e9. Le nouveau maillot accompagne ce parcours jusqu\u2019au stade, apportant sur le terrain un fragment de la vie locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Nous aimions l\u2019id\u00e9e de revenir \u00e0 l\u2019\u00e9poque o\u00f9 l\u2019on d\u00e9couvrait les nouveaux maillots en voyant l\u2019\u00e9quipe entrer sur le terrain. Les joueurs les portaient et, d\u00e8s cet instant, ils commen\u00e7aient \u00e0 faire partie des souvenirs des supporters. Pour ce troisi\u00e8me maillot, nous avons voulu retrouver cette simplicit\u00e9, en le faisant d\u00e9buter directement en match. C\u2019est un choix qui d\u00e9coule de la signification m\u00eame du projet : si nous disons \u2018 Un ballon suffit \u2019, la mani\u00e8re de le pr\u00e9senter doit elle aussi pr\u00e9server cette simplicit\u00e9. Construire autour de cela une communication trop \u00e9labor\u00e9e aurait risqu\u00e9 de faire perdre pr\u00e9cis\u00e9ment le sentiment que nous voulions partager.<\/em>\u00bb, d\u00e9clare <strong>Paolo Cisaria<\/strong>, directeur du marketing et des partenariats chez Ostiamare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Angelo Marino, directeur de la marque et de la communication chez Macron<\/strong>, d\u00e9clare : \u00ab<em>Le sport a toujours \u00e9t\u00e9 un langage culturel puissant, capable de raconter des territoires, des g\u00e9n\u00e9rations et des communaut\u00e9s. Aujourd\u2019hui, ce langage s\u2019enrichit gr\u00e2ce au dialogue avec la mode, le design et la cr\u00e9ativit\u00e9 contemporaine. C\u2019est dans cette fusion que s\u2019exprime notre philosophie \u00ab Fashion in Sport \u00bb. Le \u00ab Third Kit \u00bb d\u2019Ostiamare, n\u00e9 d\u2019une id\u00e9e de Daniele De Rossi et r\u00e9alis\u00e9 en collaboration avec le club et Super Santos, incarne concr\u00e8tement cette \u00e9volution : un produit \u00e0 la fois technique et identitaire qui, gr\u00e2ce \u00e0 sa rencontre avec la culture urbaine, devient \u00e9galement un symbole d\u2019appartenance, capable de toucher de nouveaux contextes et des publics vari\u00e9s. Un projet qui incarne pleinement la valeur de nos partenariats : renforcer l\u2019identit\u00e9 sportive d\u2019un club, son patrimoine et ses liens culturels.<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Andrea Colombo, directeur g\u00e9n\u00e9ral de MONDO<\/strong>, d\u00e9clare : \u00ab<em>Nous sommes tr\u00e8s heureux d\u2019avoir \u00e9t\u00e9 associ\u00e9s \u00e0 ce projet exceptionnel par Macron et Ostiamare. Le football occupe depuis toujours une place importante dans la culture populaire et l\u2019imaginaire collectif, avec une capacit\u00e9 unique \u00e0 influencer les langages, les styles et les tendances bien au-del\u00e0 du terrain. Participer \u00e0 cette collaboration, aux c\u00f4t\u00e9s de deux entit\u00e9s italiennes aussi importantes, repr\u00e9sente pour MONDO une opportunit\u00e9 inestimable. Travailler avec le Centre de style Macron \u00e0 la cr\u00e9ation d\u2019un maillot qui incarne l\u2019identit\u00e9 d\u2019Ostiamare \u00e0 travers un langage cr\u00e9atif contemporain nous permet d\u2019exprimer l\u2019identit\u00e9 de SuperSantos dans un nouveau contexte et de toucher un public encore plus large.<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a des pulls que tu portes. Et des histoires que tu gardes en toi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg\" alt=\"ostiamare-ostia-mare-third-terza-maillot-super-santos-mondo-supersantos-macron-kit-shirt-jersey-de-rossi\" class=\"wp-image-26682\" style=\"width:400px;height:auto\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-12x12.jpg 12w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\">Troisi\u00e8me maillot Ostia Mare Lido 2026\/27<\/a><\/strong><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>De la rencontre entre Ostiamare, Macron et l\u2019embl\u00e9matique Super Santos na\u00eet un maillot qui c\u00e9l\u00e8bre les origines du football, l\u2019identit\u00e9 du territoire et le lien entre le sport, le design et la culture populaire.<\/p>","protected":false},"author":7,"featured_media":26681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ostiamare, Super Santos e Macron presentano il Third Kit 2026\/27 | About Macron<\/title>\n<meta name=\"description\" content=\"Dall&#039;incontro tra Ostiamare, Macron e l&#039;iconico Super Santos nasce una maglia che celebra il legame tra sport, design e cultura popolare.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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