{"id":26358,"date":"2026-10-27T10:58:41","date_gmt":"2026-10-27T09:58:41","guid":{"rendered":"https:\/\/about.macron.com\/?p=26358"},"modified":"2026-10-27T10:58:43","modified_gmt":"2026-10-27T09:58:43","slug":"collection-macron-dediee-a-la-coupe-du-monde-de-rugby-en-australie-2027","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-rugby-world-cup-australia-2027-event-collection\/","title":{"rendered":"Macron pr\u00e9sente la collection Event d\u00e9di\u00e9e \u00e0 la Coupe du Monde de Rugby 2027 en Australie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Du 1er octobre au 13 novembre 2027, l'Australie accueillera la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Coupe du monde de rugby 2027<\/a><\/strong>, la premi\u00e8re \u00e9dition de ce tournoi r\u00e9unissant 24 \u00e9quipes nationales pendant six semaines de comp\u00e9tition. \u00c0 l'approche de l'un des rendez-vous les plus attendus du rugby international, <strong><a href=\"https:\/\/about.macron.com\/fr\/le-monde-de-macron\/\">Macron<\/a> <\/strong>pr\u00e9sente la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Collection d'\u00e9v\u00e9nements consacr\u00e9e au tournoi<\/a><\/strong>, un projet qui r\u00e9interpr\u00e8te l'identit\u00e9 visuelle de la comp\u00e9tition \u00e0 travers une collection de v\u00eatements con\u00e7ue pour les supporters et les passionn\u00e9s, sur le terrain comme en dehors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La collection s'articule autour de diff\u00e9rents langages graphiques et chromatiques, en associant les codes visuels de la Coupe du monde de rugby \u00e0 l'approche de Macron en mati\u00e8re de design. Des combinaisons les plus \u00e9pur\u00e9es et institutionnelles aux compositions graphiques les plus dynamiques, chaque interpr\u00e9tation contribue \u00e0 d\u00e9finir une identit\u00e9 reconnaissable, tout en mettant au premier plan le lien avec le rugby et avec le pays qui accueillera le tournoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un r\u00f4le particulier est confi\u00e9 \u00e0 <strong>Motif \u00ab Terre, mer et ciel \u00bb<\/strong>, \u00e9l\u00e9ment de l\u2019identit\u00e9 visuelle de la Coupe du monde de rugby Australie 2027, qui orne les t-shirts, les sweats et les polos. Inspir\u00e9 des styles artistiques et des textures des Premi\u00e8res Nations australiennes, ce motif \u00e9voque la terre, la mer et le ciel, des \u00e9l\u00e9ments qui rev\u00eatent une profonde signification spirituelle pour ces communaut\u00e9s. Le graphisme \u00e9tablit ainsi un lien entre la comp\u00e9tition et le contexte culturel qui l\u2019accueille, en mettant en valeur des r\u00e9f\u00e9rences issues de l\u2019histoire et des traditions artistiques du pays. Le r\u00e9sultat est un signe visuel qui contribue \u00e0 d\u00e9finir l\u2019identit\u00e9 de la collection capsule, allant au-del\u00e0 de la simple dimension d\u00e9corative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce langage s'exprime sur les t-shirts et les sweats \u00e0 travers des combinaisons de couleurs tr\u00e8s marquantes, parmi lesquelles <strong>noir et orange, noir et turquoise, vert et orange, blanc et orange, blanc et turquoise, et bleu marine et orange<\/strong>. Au centre des maillots, le logo de la Coupe du monde de rugby devient le point central de la composition, dans un \u00e9quilibre entre l'identit\u00e9 de l'\u00e9v\u00e9nement, la couleur et l'impact visuel imm\u00e9diat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La collection comprend \u00e9galement des mod\u00e8les qui privil\u00e9gient une approche plus \u00e9pur\u00e9e, en jouant sur les nuances et sur le rapport entre les surfaces et les d\u00e9tails. Les t-shirts, les polos, les sweats et les sweats \u00e0 capuche zipp\u00e9s dans les variantes <strong>blanches et blanc cass\u00e9<\/strong> Elles se distinguent par leurs motifs ton sur ton, qui cr\u00e9ent un effet discret et sobre. \u00c0 celles-ci s'ajoutent les associations anthracite et orange, o\u00f9 le contraste chromatique joue un r\u00f4le plus marqu\u00e9. Viennent compl\u00e9ter cette gamme les motifs qui r\u00e9unissent les couleurs et les drapeaux des 24 \u00e9quipes nationales participantes, traduisant en un seul \u00e9l\u00e9ment visuel la dimension internationale du tournoi et la diversit\u00e9 des \u00e9quipes qui s'affronteront en Australie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une mention sp\u00e9ciale revient enfin \u00e0 la <strong>collection capsule consacr\u00e9e \u00e0 la Webb Ellis Cup<\/strong>. Pour c\u00e9l\u00e9brer le troph\u00e9e qui couronnera les vainqueurs de la Coupe du monde de rugby 2027, la palette choisie est une \u00e9l\u00e9gante combinaison entre <strong>bleu marine et or<\/strong>. Le contraste entre les deux teintes met en valeur les logos et les d\u00e9tails, cr\u00e9ant ainsi une composition \u00e9pur\u00e9e o\u00f9 une esth\u00e9tique minimaliste souligne le caract\u00e8re embl\u00e9matique d\u2019un troph\u00e9e qui symbolise le r\u00eave de tous les passionn\u00e9s de rugby \u00e0 travers le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces diff\u00e9rentes interpr\u00e9tations se d\u00e9clinent sur une gamme de v\u00eatements qui comprend <strong>T-shirts, polos, polos de rugby, sweats et v\u00eatements de loisirs<\/strong>, con\u00e7ues pour s'adapter \u00e0 diff\u00e9rentes occasions. Les d\u00e9tails appliqu\u00e9s et brod\u00e9s, les logos et les d\u00e9clinaisons des \u00e9l\u00e9ments distinctifs de la comp\u00e9tition contribuent \u00e0 d\u00e9finir la personnalit\u00e9 de chaque mod\u00e8le. La diversit\u00e9 des mod\u00e8les s\u2019inscrit ainsi dans un fil conducteur commun, n\u00e9 du dialogue entre les palettes de couleurs, les r\u00e9f\u00e9rences graphiques et l\u2019identit\u00e9 du tournoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la collection \u00ab Event \u00bb consacr\u00e9e \u00e0 la <strong>Coupe du monde de rugby en Australie 2027<\/strong>, Macron r\u00e9interpr\u00e8te les codes distinctifs de l\u2019une des principales comp\u00e9titions internationales de rugby \u00e0 travers un projet qui allie design, culture sportive et identit\u00e9 territoriale. Des combinaisons les plus \u00e9pur\u00e9es aux graphismes inspir\u00e9s de l\u2019identit\u00e9 visuelle d\u2019Australie 2027, chaque proposition contribue \u00e0 raconter le tournoi \u00e0 travers un langage contemporain, tout en accompagnant l\u2019attente jusqu\u2019\u00e0 l\u2019\u00e9v\u00e9nement de 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La collection capsule d\u00e9di\u00e9e \u00e0 la Coupe du monde de rugby 2027 en Australie<\/strong> est disponible dans le <strong><a href=\"https:\/\/store.world.rugby\/en\/rugby-world-cup-gear\/macron\/t-1576598810+br-907743938+z-8-3795371258?_ref=p-TLP:m-SIDE_NAV\">boutique officielle de la comp\u00e9tition<\/a><\/strong> et dans la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">rubrique d\u00e9di\u00e9e sur macron.com<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un projet qui interpr\u00e8te l'identit\u00e9 visuelle du tournoi \u00e0 travers des palettes de couleurs distinctives, des motifs inspir\u00e9s du territoire australien et des graphismes qui illustrent les diff\u00e9rentes facettes de la comp\u00e9tition.<\/p>","protected":false},"author":7,"featured_media":26359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[552],"class_list":["post-26358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-rugby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron presenta la Rugby World Cup 2027 Event Collection | About Macron<\/title>\n<meta name=\"description\" content=\"Macron interpreta 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