{"id":18645,"date":"2026-02-18T13:13:56","date_gmt":"2026-02-18T13:13:56","guid":{"rendered":"https:\/\/about.macron.com\/news\/uncategorized\/gioele-pracucci-dalle-pagine-di-un-diario-alla-comunicazione-di-un-brand-globale\/"},"modified":"2026-08-19T08:51:57","modified_gmt":"2026-08-19T08:51:57","slug":"gioele-pracucci-des-pages-dun-journal-a-la-communication-dune-marque-mondiale","status":"publish","type":"post","link":"https:\/\/about.macron.com\/fr\/news\/uncategorized\/gioele-pracucci-dalle-pagine-di-un-diario-alla-comunicazione-di-un-brand-globale\/","title":{"rendered":"Gioele Pracucci : des pages d\u2019un journal \u00e0 la communication d\u2019une marque mondiale"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De son plus jeune \u00e2ge, Gioele Pracucci avait un rapport sp\u00e9cial avec le sport : il aimait dessiner les maillots sur les pages de son journal, imaginant des logos, des couleurs et des histoires. Aujourd'hui, cette passion s'est transform\u00e9e en son travail : chez Macron, il occupe le poste de Social &amp; Content Media Specialist. Son r\u00f4le consiste \u00e0 pr\u00e9senter le brand, \u00e0 donner la parole \u00e0 ses projets et \u00e0 valoriser chaque initiative gr\u00e2ce \u00e0 des contenus visuels et textuels. Apr\u00e8s trois ans dans l'entreprise, il a appris \u00e0 mieux conna\u00eetre les dynamiques et \u00e0 \u00e9voluer avec conscience dans le contexte, contribuant activement \u00e0 la croissance du brand.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Communiquez avec une entreprise en pleine croissance<\/strong><br\/>Pour Gioele, Macron repr\u00e9sente une exp\u00e9rience stimulante et coh\u00e9rente avec ses aspirations : un environnement jeune et dynamique qui donne la place \u00e0 la cr\u00e9ativit\u00e9 et valorise le travail personnel. Son objectif est clair : consacrer du temps, de l\u2019engagement et des id\u00e9es \u00e0 la construction d\u2019une identit\u00e9 toujours plus forte et reconnue. \u201c Il y a vraiment de l\u2019espace pour faire avancer les choses \u201d, affirme-t-il, soulignant que cette exp\u00e9rience se r\u00e9v\u00e8le formative et motivante sous tous les aspects.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Une identit\u00e9 de marque coh\u00e9rente et reconnaissable<\/strong><br\/>L\u2019un des aspects les plus difficiles de son r\u00f4le est la communication li\u00e9e aux tirages de maillots : des moments de grande visibilit\u00e9, o\u00f9 il est essentiel de maintenir une coh\u00e9rence stylistique et un impact visuel. Pour Gioele, diriger la narration de ces tirages est une opportunit\u00e9 pr\u00e9cieuse pour renforcer l\u2019identit\u00e9 du brand et construire un style reconnaissable, tout en respectant les identit\u00e9s des clubs partenaires. Au cours des trois derni\u00e8res ann\u00e9es, des progr\u00e8s ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9s, mais l\u2019ambition est de dicter de plus en plus clairement la ligne de communication.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>La passion comme moteur<\/strong><br\/>Pour Gioele, travailler dans le domaine de la communication sportive est un privil\u00e8ge qui d\u00e9coule de sa passion : \u201c Je pense que c\u2019est une chance d\u2019avoir un travail qui vous passionne vraiment. \u201d La possibilit\u00e9 de s\u2019occuper chaque jour de ce qui vous passionne rend son engagement encore plus authentique. Mais c\u2019est aussi une responsabilit\u00e9 : raconter le brand signifie valoriser le travail de tous, donner visibilit\u00e9 \u00e0 la qualit\u00e9 de la production, transmettre la culture et les valeurs de mani\u00e8re coh\u00e9rente et cr\u00e9dible.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>La communication comme levier strat\u00e9gique<\/strong><br\/>Au cours de ces trois ann\u00e9es, Gioele a observ\u00e9 une \u00e9volution significative : la communication est de plus en plus per\u00e7ue comme une activit\u00e9 strat\u00e9gique m\u00eame au sein de l\u2019entreprise. Donner visibilit\u00e9 aux projets et au travail des personnes contribue \u00e0 renforcer le sentiment d\u2019appartenance et \u00e0 cr\u00e9er une identit\u00e9 partag\u00e9e. \u201c Cela donne de la dignit\u00e9 au travail de tous \u201d, observe-t-il, et cette conscience se refl\u00e8te dans la qualit\u00e9 des contenus et dans la participation des \u00e9quipes.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cro\u00eetre en laissant une trace<\/strong><br\/>L\u2019une des caract\u00e9ristiques que Gioele appr\u00e9cie le plus chez Macron est la possibilit\u00e9, d\u00e8s le d\u00e9part, de contribuer concr\u00e8tement. D\u00e8s le premier jour, il a per\u00e7u la libert\u00e9 de proposer des id\u00e9es, d\u2019explorer des langages et d\u2019exp\u00e9rimenter de nouvelles modalit\u00e9s d\u2019expression. \u201c Il y a de la place pour ceux qui ont envie de donner un peu plus \u201d, affirme-t-il, soulignant combien cette approche est stimulante pour ceux qui d\u00e9butent leur parcours professionnel. Les projets suivis par l\u2019\u00e9quipe communication sont nombreux et vari\u00e9s : de la production de contenus photographiques et vid\u00e9o, \u00e0 la gestion des relations avec les clubs et les m\u00e9dias. Chaque campagne repr\u00e9sente un travail collectif et une satisfaction partag\u00e9e.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Macron en une seule phrase : \u00e9quipe<\/strong><br\/>Si elle devait choisir un mot pour d\u00e9crire son exp\u00e9rience chez Macron, ce serait sans aucun doute \u201c \u00e9quipe \u201d. Travailler avec des personnes motiv\u00e9es, unies par le m\u00eame objectif, rend chaque d\u00e9fi plus facile \u00e0 g\u00e9rer et chaque succ\u00e8s plus gratifiant. \u201c L\u2019esprit d\u2019\u00e9quipe se ressent chaque jour : il est transmis par les responsables, les coll\u00e8gues, et c\u2019est le m\u00eame esprit qui anime le monde du sport, dans lequel nous nous reconnaissons profond\u00e9ment. \u201d  <\/p>\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, chaque projet est plus qu\u2019un simple travail : il fait partie d\u2019un r\u00e9cit partag\u00e9, construit par ceux qui croient en ce qu\u2019ils font.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gioele Pracucci raconte son parcours chez Macron, o\u00f9 la passion et la cr\u00e9ativit\u00e9 se transforment en communication strat\u00e9gique. Une exp\u00e9rience construite jour apr\u00e8s jour dans un environnement dynamique qui valorise l\u2019\u00e9quipe, l\u2019identit\u00e9 de marque et la possibilit\u00e9 de laisser sa marque. <\/p>","protected":false},"author":11,"featured_media":18643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-18645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gioele Pracucci: dal diario alla comunicazione di un brand globale<\/title>\n<meta name=\"description\" content=\"Gioele Pracucci racconta il suo percorso in Macron, dove 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