{"id":21160,"date":"2026-06-15T12:59:39","date_gmt":"2026-06-15T12:59:39","guid":{"rendered":"https:\/\/about.macron.com\/?page_id=21160"},"modified":"2026-11-02T15:39:33","modified_gmt":"2026-11-02T14:39:33","slug":"le-monde-de-macron","status":"publish","type":"page","link":"https:\/\/about.macron.com\/fr\/macron-world\/","title":{"rendered":"Macron World"},"content":{"rendered":"<h2>Mission, Vision e Valori<br \/>\n<\/h2>\n<div><b>Lo sport non \u00e8 solo una sfida, \u00e8 un viaggio fatto di emozioni, sacrificio e ambizione. \u00c8 la passione che spinge a superare i propri limiti, la determinazione che trasforma ogni ostacolo in un\u2019opportunit\u00e0.<\/b><\/p>\n<p>La nostra missione \u00e8 essere al fianco di atleti e squadre in ogni tappa del loro cammino, dall\u2019esordio fino ai palcoscenici pi\u00f9 prestigiosi, alimentando lo spirito di squadra e ispirando ciascuno a dare il massimo, dentro e fuori dal campo.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/mission-vision-valori\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/mission.jpg\" alt=\"\"><\/p>\n<h2>Strategia<\/h2>\n<div><b>Macron sviluppa la propria attivit\u00e0 attraverso tre linee di business principali. Le sponsorizzazioni tecniche permettono al brand di collaborare con squadre sportive, federazioni e organizzazioni globali, fornendo abbigliamento e attrezzature personalizzate per garantire prestazioni elevate e massima visibilit\u00e0.<\/b><\/p>\n<p>La linea Teamwear offre collezioni di alta qualit\u00e0, personalizzabili per squadre di ogni livello e distribuite in oltre 170 Macron Sports Hub e negozi selezionati.<\/p>\n<p>Infine, la linea Individual si concentra su prodotti innovativi per singoli atleti e appassionati, con collezioni come Racket Sports &#038; Activewear, Athleisure Icons e Macron O.N.E., che uniscono funzionalit\u00e0, stile e performance, elevando l\u2019abbigliamento sportivo a un vero e proprio lifestyle.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/strategia\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/strategia.jpg\" alt=\"\"><\/p>\n<h2>Storia<\/h2>\n<div><b>Fondata a Bologna nel 1971 come negozio di articoli sportivi, Macron si evolve negli anni \u201980 in una piccola azienda manifatturiera, producendo capi per altri marchi sportivi. Negli anni \u201990 lancia il proprio brand, affiancando la produzione conto terzi.<\/b><\/p>\n<p>L\u2019ingresso nel calcio professionistico avviene nel 2001 con la prima sponsorizzazione del Bologna FC 1909, dando inizio a un percorso di crescita nel mondo dello sport.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/storia\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/storia.jpg\" alt=\"\"><\/p>\n<h2>Campus<\/h2>\n<div>\n<p><b>Nel 2020, Macron ha inaugurato il suo Campus all\u2019avanguardia, una struttura di 22.000 mq che integra uffici e magazzini, immersa in 55.000 mq di aree verdi. Progettato con un focus su innovazione, efficienza e sostenibilit\u00e0, il Campus include aree di spedizione, campi sportivi per il testing dei materiali e spazi dedicati al benessere e alla formazione.<\/b><\/p>\n<p>A maggio 2025 sono iniziati i lavori di ampliamento del Campus con il nuovo Distribution Center 2 (DC2), portando l\u2019area verde complessiva a 115.000 mq e introducendo nuovi spazi come il Macron Dome, una caffetteria, uno shop interno e il Macron Workshop.<\/p>\n<p>Questo rappresenta un ulteriore passo avanti per supportare la crescita, rafforzare la competitivit\u00e0 globale e continuare a innovare con sostenibilit\u00e0 e lavoro di squadra al centro.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/campus\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/campus.jpg\" alt=\"\"><\/p>\n<h2>Subsidiaries<br \/>\n<\/h2>\n<div>\n<p><b>L\u2019espansione internazionale di Macron \u00e8 il risultato di un impegno costante nella promozione dell\u2019eccellenza sportiva attraverso l\u2019innovazione, la qualit\u00e0 e la vicinanza ai mercati locali.<\/b><\/p>\n<p>Con una rete di filiali strategicamente posizionate, Macron rafforza il proprio legame con club e federazioni, squadre, atleti e appassionati in tutto il mondo.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/about.macron.com\/macron-world\/subsidiaries\/\">Leggi di pi\u00f9<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/subsidiaries.jpg\" alt=\"\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section{\\nposition:relative;\\nmax-height:700px;\\nmargin:40px 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campo.<\\\/p>\",\"dropcap\":false,\"margin\":\"default\",\"maxwidth\":\"xlarge\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Leggi di pi\\u00f9\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/about.macron.com\\\/macron-world\\\/mission-vision-valori\\\/\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2026\\\/06\\\/mission.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"Mission, Vision e Valori\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"0\",\"css\":\".el-section { margin-bottom:7%; 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