{"id":5766,"date":"2024-09-17T00:00:00","date_gmt":"2024-09-17T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/udineses-2024-25-third-kit-produced-by-macron-in-collaboration-with-camera-moda-fashion-trust-presented-at-milan-fashion-week-2\/"},"modified":"2025-05-21T17:07:28","modified_gmt":"2025-05-21T17:07:28","slug":"se-ha-presentado-en-la-semana-de-la-moda-de-milan-la-tercera-equipacion-2024-25-del-udinese-disenada-por-macron-en-colaboracion-con-camera-moda-fashion-trust","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/presentato-alla-milano-fashion-week-il-third-kit-2024-25-delludinese-realizzato-da-macron-in-collaborazione-con-camera-moda-fashion-trust\/","title":{"rendered":"Presentado en la Semana de la Moda de Mil\u00e1n el Third Kit 2024\/25 del Udinese, realizado por Macron en colaboraci\u00f3n con Camera Moda Fashion Trust"},"content":{"rendered":"<p>F\u00fatbol, moda y sostenibilidad: una combinaci\u00f3n ideal para transmitir mensajes concretos de una forma siempre innovadora, tal y como viene siendo habitual en la\u2019<a href=\"https:\/\/www.macron.com\/en\/official-jerseys\/italian-football\/udinese-calcio.html\">Udinese<\/a>. Tras el gran \u00e9xito del proyecto del a\u00f1o pasado, tambi\u00e9n para la temporada 2024\/25 el <strong>Tercera equipaci\u00f3n<\/strong> del club bianconero, firmado <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> Se ha realizado en colaboraci\u00f3n con <strong>C\u00e1mara de la Moda Fashion Trust<\/strong>. Una sinergia basada en el valor com\u00fan de la b\u00fasqueda de j\u00f3venes talentos, tanto en el f\u00fatbol como en la moda, lo que convierte a ambas marcas en referentes a nivel internacional en sus respectivos \u00e1mbitos.<\/p>\n<p>Este a\u00f1o, la firma de la tercera equipaci\u00f3n es la de la joven dise\u00f1adora <strong>Flora Rabitti<\/strong> con su marca <strong>Florania,<\/strong> uno de los beneficiarios de la beca CNMI Fashion Trust Grant 2023. Una marca emergente, sin distinci\u00f3n de g\u00e9nero y basada en una producci\u00f3n circular y \u00e9tica. Y as\u00ed, el proyecto de este a\u00f1o se enriquece con un elemento decisivo, un valor que Udinese y Macron comparten desde siempre, que constituye la base del acuerdo recientemente renovado hasta 2031 y que tambi\u00e9n ocupa un lugar central en el concepto de Florania: la <strong>Sostenibilidad<\/strong>.<\/p>\n<p>De hecho, por primera vez, la equipaci\u00f3n del Udinese ser\u00e1 <strong>Fabricado al 100 % con materiales ecol\u00f3gicos<\/strong>. De hecho, desde hace ya varias temporadas, los bianconeri llevan equipaciones confeccionadas con tejido <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\"><strong>Tela ecol\u00f3gica<\/strong><\/a>, fabricado al 100 % a partir del reciclaje de pl\u00e1stico postconsumo; en este kit se han utilizado por primera vez materiales reciclados y reciclables tambi\u00e9n para la fabricaci\u00f3n de todas las <strong>aplicaciones en caliente<\/strong>. Por lo tanto, son totalmente sostenibles tanto los logotipos de Macron que aparecen en los hombros como los de los patrocinadores en la parte delantera, trasera y en las mangas de la camiseta, as\u00ed como las aplicaciones de silicona del pecho, es decir, el Macron Hero, el logotipo de Florania y el escudo del Udinese Calcio.<\/p>\n<p>La concepci\u00f3n, la experimentaci\u00f3n, la innovaci\u00f3n y la sostenibilidad se fusionan a la perfecci\u00f3n en la b\u00fasqueda de un dise\u00f1o \u00fanico y distintivo, lo que convierte a la tercera equipaci\u00f3n en una prenda que confirma la estrecha relaci\u00f3n entre el f\u00fatbol y el mundo de la moda. Tambi\u00e9n este a\u00f1o, la tercera equipaci\u00f3n se ha presentado en la <strong>Semana de la Moda de Mil\u00e1n<\/strong> en el marco de una mesa redonda sobre f\u00fatbol, sostenibilidad y moda moderada por la periodista Paola Bottelli, en la que participaron <strong>Magda Pozzo<\/strong>, <strong>Umberta Gnutti Beretta<\/strong> e <strong>Warly Tomei<\/strong> (Cofundadores y copresidentes del CNMI Fashion Trust), <strong>Flora Rabitti<\/strong> e <strong>Gianluca Pavanello<\/strong> (Macron, director ejecutivo).<\/p>\n<p>La <strong>Nueva camiseta \u00abThird\u00bb 2024\/25 del Udinese Calcio<\/strong> Tiene cuello coreano de punto con ribetes en blanco y negro, una combinaci\u00f3n de colores que tambi\u00e9n se repite en los pu\u00f1os de las mangas. El jersey es de un tono particular de color <strong>glicina clara<\/strong> y se caracteriza por un estampado sublimado que reproduce el dise\u00f1o irregular de llamas blancas que la envuelven tanto por delante como por detr\u00e1s, extendi\u00e9ndose especialmente por los costados y las mangas. La referencia es a los <strong>rayos del sol<\/strong>, un elemento simb\u00f3lico especialmente significativo para la ciudad de Udine y que, en este caso, tambi\u00e9n refuerza el mensaje de sostenibilidad que transmite este kit. Precisamente la energ\u00eda solar es la protagonista de las obras de modernizaci\u00f3n a las que se ha sometido el <strong>Estadio Bluenergy<\/strong>, el estadio en el que el Udinese disputa sus partidos como local. De hecho, m\u00e1s de 2.400 paneles solares de \u00faltima generaci\u00f3n permitir\u00e1n una autosuficiencia energ\u00e9tica parcial, lo que lo convierte en uno de los estadios m\u00e1s avanzados de Europa en cuanto a la producci\u00f3n de energ\u00eda limpia.<\/p>\n<p>En el pecho, a la derecha y uno debajo del otro, el <strong>Macron, un h\u00e9roe<\/strong> y la <strong><em>F<\/em><\/strong> que identifica a la marca Florania. A la izquierda, en cambio, aparece el escudo de la\u2019<strong>Udinese Calcio<\/strong>. En la parte exterior de la nuca aparece impresa en negro la inscripci\u00f3n <em>JUGAMOS POR EL PLANETA<\/em>, un mensaje claro que confirma el firme compromiso de la empresa friulana en los \u00e1mbitos de la <strong>Sostenibilidad<\/strong> y del <strong>respeto por el medio ambiente<\/strong>. Una filosof\u00eda \u2018ecol\u00f3gica\u2019 ampliamente compartida por Macron, que lleva a\u00f1os fabricando prendas t\u00e9cnicas para sus clubes asociados con tejidos 100 % ecosostenibles, y que en este caso se ve \u2018potenciada\u2019 por la colaboraci\u00f3n con Florania. De hecho, la marca es reconocida por su compromiso con la sostenibilidad y por su apuesta por el pr\u00eat-\u00e0-porter y el upcycling.<\/p>\n<p>El conjunto se completa con unos pantalones cortos de color glicinia que retoman el dise\u00f1o de la camiseta. Las medias, tambi\u00e9n de color glicinia, tienen una franja horizontal en blanco y negro en el borde superior.<\/p>\n<\/p>\n<p>\u201c<em>El dise\u00f1o de la tercera equipaci\u00f3n 24\/25 refleja a la perfecci\u00f3n nuestros valores: innovaci\u00f3n y sostenibilidad.<\/em> \u2013 destaca <strong>Magda Pozzo<\/strong> \u2013 <em>Por segundo a\u00f1o consecutivo hemos colaborado con Camera Moda Fashion Trust y nos alegra, dada nuestra visi\u00f3n compartida sobre las j\u00f3venes promesas, poder contribuir a dar a conocer a una gran promesa del dise\u00f1o de moda como Flora Rabitti. Adem\u00e1s, este jersey refuerza nuestro compromiso con la sostenibilidad, que nos une profundamente a Macron y que caracteriza a la marca Florania: no es casualidad, de hecho, que las llamas de la camiseta evoquen la energ\u00eda del sol, una elecci\u00f3n muy acertada de Flora que tambi\u00e9n hace referencia al gran proyecto del parque solar que se est\u00e1 construyendo en el Bluenergy Stadium. Todo ello en aras de un compromiso con la sostenibilidad en el que creemos cada vez m\u00e1s y que queremos impulsar tambi\u00e9n a trav\u00e9s de la uni\u00f3n entre el f\u00fatbol y la moda.<\/em>\u201d.<\/p>\n<p>\u201c<em>El f\u00fatbol y la moda son una combinaci\u00f3n que ya se ha consolidado desde hace tiempo y, cuando a ello se suman la innovaci\u00f3n y la sostenibilidad, el resultado es excepcional.<\/em> \u2013 dice <strong>Gianluca Pavanello<\/strong> \u2013 <em>Llevamos tiempo realizando investigaciones t\u00e9cnicas y estil\u00edsticas para crear<\/em><em> Prendas de alto rendimiento con un dise\u00f1o de moda \u00fanico y exclusivo. Colaborar con Flora Rabitti en el dise\u00f1o de esta equipaci\u00f3n y enriquecerla con un dise\u00f1o gr\u00e1fico lleno de significado para este club y esta ciudad ha sido muy estimulante para nosotros. Del mismo modo, este proyecto supone tambi\u00e9n un importante paso adelante para que nuestras prendas sean 100 % sostenibles, ya que, adem\u00e1s de nuestros tejidos Eco Fabric, hemos incorporado aplicaciones de transferencia y de silicona fabricadas con material Eco.<\/em>\u201d.<\/p>\n<p>\u201c<em>Ha sido un honor representar los valores comunes de Florania, el Udinese Calcio, Macron y la C\u00e1mara Nacional de la Moda Italiana en un proyecto conjunto que evoca un fuerte simbolismo: inspirado en el Sol de Udine de la Piazza della Libert\u00e0.<\/em> \u2013 afirma <strong>Flora Rabitti<\/strong> \u2013 <em>Los dise\u00f1os de la tercera equipaci\u00f3n del equipo representan s\u00edmbolos universales de calidez y fuerza: los rayos de sol. Una energ\u00eda colectiva y sostenible, innovaci\u00f3n ecol\u00f3gica y sentido de comunidad.<\/em>\u201d.<\/p>\n<p>\u201c<em>Quiero dar las gracias al Udinese Calcio y a Magda Pozzo por haber renovado esta colaboraci\u00f3n y por haber dado la oportunidad a una dise\u00f1adora emergente como Flora Rabitti de crear la tercera camiseta, acogi\u00e9ndola en Udine y acompa\u00f1\u00e1ndola en todas las fases de realizaci\u00f3n del proyecto.<\/em> \u2013 afirma <strong>Carlo Capasa<\/strong>, presidente de la CNMI \u2013 <em>La moda y el f\u00fatbol son, sin duda, dos de los puntos fuertes de nuestro pa\u00eds, y poder ver c\u00f3mo colaboran y forman un equipo supone una enorme satisfacci\u00f3n.<\/em>\u201d.<\/p>\n<p>La nueva tercera equipaci\u00f3n de la temporada 2024\/25, al igual que todas las prendas de la l\u00ednea de ropa del Udinese Calcio, se puede adquirir en el Macron Sports Hub del Bluenergy Stadium y por internet. <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-italiano\/udinese-calcio.html\">en la secci\u00f3n dedicada al club bianconero en macron.com.<\/a><\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/2024 09 17_Foto evento Udinese third.jpg\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Calcio, moda e sostenibilit\u00e0: un mix ideale per lanciare messaggi concreti in maniera sempre innovativa come da tradizione per l\u2019Udinese. Dopo il grande successo del progetto dello scorso anno, anche per la stagione 2024\/25 il Third Kit del club bianconero firmato Macron \u00e8 stato realizzato in collaborazione con Camera Moda Fashion Trust. Una sinergia basata [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[503],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-udinese-calcio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentato alla Milano Fashion Week il Third Kit 2024\/25 dell\u2019Udinese, realizzato da Macron in collaborazione con Camera Moda Fashion Trust | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/es\/noticias\/el-lanzamiento-de-kit\/se-ha-presentado-en-la-semana-de-la-moda-de-milan-la-tercera-equipacion-2024-25-del-udinese-disenada-por-macron-en-colaboracion-con-camera-moda-fashion-trust\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentato alla Milano Fashion Week il Third Kit 2024\/25 dell\u2019Udinese, realizzato da Macron in collaborazione con Camera Moda Fashion Trust | About Macron\" \/>\n<meta property=\"og:description\" content=\"Calcio, moda e sostenibilit\u00e0: un mix ideale per lanciare messaggi concreti in maniera sempre innovativa come da tradizione per l\u2019Udinese. Dopo il grande successo del progetto dello scorso anno, anche per la stagione 2024\/25 il Third Kit del club bianconero firmato Macron \u00e8 stato realizzato in collaborazione con Camera Moda Fashion Trust. 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