{"id":5764,"date":"2024-09-10T00:00:00","date_gmt":"2024-09-10T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-to-world-curling-2\/"},"modified":"2025-05-21T17:07:14","modified_gmt":"2025-05-21T17:07:14","slug":"macron-nuevo-socio-tecnico-de-world-curling","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-nuovo-partner-tecnico-di-world-curling\/","title":{"rendered":"Macron, nuevo socio t\u00e9cnico de World Curling"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong> <\/a>Se adentra en el mundo del curling y lo hace a nivel mundial. La marca italiana se ha convertido en la <strong>socio t\u00e9cnico<\/strong> de <strong>World Curling, <\/strong>la federaci\u00f3n deportiva internacional que dirige y regula el curling en todo el mundo y en todas sus modalidades. Macron suministrar\u00e1 la ropa t\u00e9cnica a los \u00e1rbitros que participen en todos los eventos que World Curling organiza y gestiona, incluidas las competiciones programadas para los pr\u00f3ximos Juegos Ol\u00edmpicos de Invierno de Mil\u00e1n y Cortina de 2026.<\/p>\n<p>El curling tiene or\u00edgenes muy antiguos y se considera uno de los deportes de equipo m\u00e1s antiguos del mundo. El \u201cjuego del trueno\u201d, como se le llamaba por el peculiar ruido que hace la piedra de granito al deslizarse sobre el hielo, ya aparece en algunas pinturas de un artista flamenco del siglo XVI que representaban una actividad similar al curling practicada en estanques helados. La primera referencia escrita apareci\u00f3 en lat\u00edn, en Escocia, en un documento en el que se habla de un desaf\u00edo entre un monje de la abad\u00eda de Paisley y un representante del abad. Tambi\u00e9n en Escocia, que puede considerarse la cuna de este deporte, surgieron los primeros clubes de curling reconocidos, y desde el Reino Unido el curling se \u2018export\u00f3\u2019 a varios pa\u00edses del mundo, en algunos de los cuales hoy en d\u00eda sigue estando m\u00e1s extendido que en su lugar de origen.<\/p>\n<p>World Curling se fund\u00f3 oficialmente como federaci\u00f3n en 1965 y actualmente cuenta con 74 pa\u00edses miembros. Entre los primeros en afiliarse se encuentran, naturalmente, Escocia, seguida de Suecia, Noruega, Francia y Canad\u00e1, mientras que las \u00faltimas federaciones afiliadas han sido la del Principado de M\u00f3naco este a\u00f1o y las de Pakist\u00e1n, Filipinas y Puerto Rico en 2023. El curling es deporte ol\u00edmpico desde la edici\u00f3n de 1998 en Nagano, Jap\u00f3n, y se incluy\u00f3 en el programa de los Juegos Paral\u00edmpicos a partir de los Juegos de Tur\u00edn 2006.<\/p>\n<p>\u201c<em>Nos complace anunciar este acuerdo con una federaci\u00f3n de talla mundial como World Curling.<\/em> \u2013 declar\u00f3 <strong>Gianluca Pavanello<\/strong>, director ejecutivo de Macron \u2013 <em>Una colaboraci\u00f3n que nos permite ampliar la gama de federaciones a las que Macron presta su apoyo y que confirma la calidad y las prestaciones t\u00e9cnicas de nuestra ropa, capaz de satisfacer las necesidades de quienes practican deporte a cualquier nivel y en cualquier disciplina. Los \u00e1rbitros de World Curling dispondr\u00e1n de prendas innovadoras, c\u00f3modas y de alto rendimiento, a la vez que con un dise\u00f1o cuidado y elegante.<\/em>\u201d.<\/p>\n<p><strong>James Beatt<\/strong>, responsable de la estrategia comercial de World Curling, ha declarado: \u201c<em>Estamos encantados de contar con Macron como socio t\u00e9cnico oficial para suministrar la equipaci\u00f3n a nuestro personal durante los campeonatos internacionales. Como deporte de invierno, prestamos mucha atenci\u00f3n al calentamiento global, y el enfoque de Macron hacia una mayor sostenibilidad medioambiental a trav\u00e9s de sus diversas iniciativas ha sido un factor determinante para esta colaboraci\u00f3n. El acuerdo con Macron nos permitir\u00e1 reducir considerablemente nuestro impacto medioambiental, utilizando materiales m\u00e1s sostenibles para nuestra ropa y reduciendo los residuos gracias al suministro de prendas de calidad y con un ciclo de vida prolongado.<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron entra nel mondo del curling e lo fa a livello mondiale. Il brand italiano \u00e8 diventato il partner tecnico di World Curling, la federazione sportiva internazionale che dirige e regola lo sport del curling in tutto il mondo e in tutte le sue specialit\u00e0. Macron fornir\u00e0 i capi d\u2019abbigliamento tecnici agli ufficiali di gara [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[504],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-curling-federation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico di World Curling | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/es\/noticias\/sponsorship\/macron-nuevo-socio-tecnico-de-world-curling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico di World Curling | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron entra nel mondo del curling e lo fa a livello mondiale. 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