{"id":5271,"date":"2021-07-29T00:00:00","date_gmt":"2021-07-29T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/the-bo-family-and-the-basque-soul-on-biarritz-olympique-pays-basque-new-jerseys-2\/"},"modified":"2025-05-29T14:40:27","modified_gmt":"2025-05-29T14:40:27","slug":"la-familia-bo-y-el-espiritu-vasco-en-las-nuevas-camisetas-del-biarritz-olympique-pays-basque","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/the-bo-family-e-lanima-basca-sulle-nuove-maglie-del-biarritz-olympique-pays-basque\/","title":{"rendered":"LA FAMILIA BO Y EL ESP\u00cdRITU VASCO EN LAS NUEVAS CAMISETAS DEL BIARRITZ OLYMPIQUE PAYS BASQUE"},"content":{"rendered":"<p>En las calles de Biarritz a\u00fan resuena la gran celebraci\u00f3n por el regreso del Biarritz Olympique Pays Basque a la Top 14, la m\u00e1xima categor\u00eda del rugby franc\u00e9s. Una cita que llevaba siete a\u00f1os esper\u00e1ndose para un equipo que cuenta en su palmar\u00e9s con 5 t\u00edtulos de campe\u00f3n de Francia, 1 Challenge Cup y 2 Copas de Francia. Ha concluido una temporada emocionante, est\u00e1 a punto de comenzar una nueva, igualmente esperada por el equipo y la afici\u00f3n, y ya se han presentado las nuevas camisetas dise\u00f1adas por Macron, patrocinador t\u00e9cnico del club vasco.<\/p>\n<\/p>\n<p>Las camisetas del Biarritz Olympique Pays Basque se caracterizan, desde hace varias temporadas, por un dise\u00f1o muy personal, refinado y exclusivo. Se trata de la textura \u201cTHE BO FAMILY\u201d, un \u201cdise\u00f1o gr\u00e1fico\u201d adoptado por el club y utilizado en todas las formas de comunicaci\u00f3n relacionadas con \u00e9l. Junto a este, tambi\u00e9n se incluyen referencias a la identidad vasca.<\/p>\n<\/p>\n<p>La nueva camiseta \u2018Home\u2019 es roja en la zona de los hombros y el pecho, y blanca en la parte central de la camiseta y en la espalda. El cuello tiene ribetes blancos y detalles en verde, y en el extremo del cuello lleva insertada la bandera vasca, la \u201cIkurrina\u201d. M\u00e1s abajo, en el pecho, destaca el Macron Hero, el logotipo de la marca italiana, mientras que a la izquierda, a la altura del coraz\u00f3n, figuran el escudo y la inscripci\u00f3n \u201cBiarritz Olympique Pays Basque\u201d. La parte trasera del cuello est\u00e1 personalizada con una etiqueta sobre fondo rojo con el dibujo de la flor de Hong Kong, el nombre y el logotipo del club, el lema vasco \u00abAupa BO\u00bb y el nombre \u00abAudrey\u00bb, en memoria de la directora financiera del club, fallecida prematuramente.<\/p>\n<\/p>\n<p>Lo que sin duda caracteriza a la camiseta es el dise\u00f1o \u201cTHE BO FAMILY\u201d, un dise\u00f1o moderno y alegre que, en tonos similares, \u2018cubre\u2019 toda la camiseta, tanto por delante como por detr\u00e1s.<\/p>\n<\/p>\n<p>La versi\u00f3n \u2018Away\u2019 es negra y retoma, tanto en estilo como en dise\u00f1o, la camiseta titular. Los bordes del cuello y las costuras de los hombros, el pecho y los costados son de color amarillo. Tambi\u00e9n en este caso, en el extremo del cuello se ha incorporado la bandera vasca. La parte trasera del cuello est\u00e1 personalizada y en el pecho llevan bordados el Macron Hero y el escudo del Biarritz Olympique Pays Basque. El dise\u00f1o gr\u00e1fico exclusivo \u201cTHE BO FAMILY\u201d, tono sobre tono, aparece en la camiseta, tanto por delante como por detr\u00e1s.<\/p>\n<\/p>\n<p>Las camisetas tienen un corte \u00abBody Fit\u00bb y los tejidos utilizados son Armevo y Bodytex, que, adem\u00e1s de su ligereza y transpirabilidad, garantizan la m\u00e1xima resistencia.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tra le strade di Biarritz non &egrave; ancora terminata l&rsquo;eco della grande festa per il ritorno del Biarritz Olympique Pays Basque in Top 14, massimo campionato di rugby francese. Un appuntamento atteso da sette anni da una squadra che nel proprio palmares vanta 5 titoli di Campione di Francia, 1 Challenge Cup e 2 Coppe [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[516],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-biarritz-olympique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE BO FAMILY E L\u2019ANIMA BASCA SULLE NUOVE MAGLIE DEL BIARRITZ OLYMPIQUE PAYS BASQUE | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/es\/noticias\/el-lanzamiento-de-kit\/la-familia-bo-y-el-espiritu-vasco-en-las-nuevas-camisetas-del-biarritz-olympique-pays-basque\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BO FAMILY E L\u2019ANIMA BASCA SULLE NUOVE MAGLIE DEL BIARRITZ OLYMPIQUE PAYS BASQUE | About Macron\" \/>\n<meta property=\"og:description\" content=\"Tra le strade di Biarritz non &egrave; ancora terminata l&rsquo;eco della grande festa per il ritorno del Biarritz Olympique Pays Basque in Top 14, massimo campionato di rugby francese. 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