{"id":26679,"date":"2026-11-10T11:11:52","date_gmt":"2026-11-10T10:11:52","guid":{"rendered":"https:\/\/about.macron.com\/?p=26679"},"modified":"2026-11-10T11:20:17","modified_gmt":"2026-11-10T10:20:17","slug":"equipacion-alternativa-del-ostiamare-super-santos-2026-27","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/kit-launches\/ostiamare-super-santos-third-kit-2026-27\/","title":{"rendered":"Solo hace falta un bal\u00f3n: Ostiamare, Super Santos y Macron presentan la tercera equipaci\u00f3n de la temporada 2026\/27"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un bal\u00f3n, dos porter\u00edas improvisadas, alguien con quien jugar. El f\u00fatbol suele empezar as\u00ed: en la arena, en un patio, en un espacio que se convierte en campo durante una tarde. De este recuerdo compartido nace la <a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><strong>nueva tercera camiseta<\/strong><\/a> del\u2019<strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/calcio\/clubs\/italia\/a-s-ostiamare-lido-calcio.html\">Ostiamare<\/a><\/strong>, dise\u00f1ada por <strong>Daniele De Rossi<\/strong> y se ha llevado a cabo gracias al trabajo conjunto del Club y de <strong>Super Santos<\/strong> y del Centro de Dise\u00f1o <strong><a href=\"https:\/\/about.macron.com\/es\/el-mundo-de-macron\/\">Macron<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto surgi\u00f3 de una idea de Ostiamare: unir un s\u00edmbolo del f\u00fatbol espont\u00e1neo con el mundo de la ropa deportiva y el dise\u00f1o, creando una equipaci\u00f3n capaz de expresar un aut\u00e9ntico sentimiento de pertenencia. Una idea que ha encontrado en la visi\u00f3n creativa de Daniele De Rossi y en la experiencia del Centro Stile Macron los elementos necesarios para tomar forma. El trabajo conjunto de dise\u00f1o ha permitido plasmar las referencias culturales y visuales del territorio en un dise\u00f1o original, expresi\u00f3n de la filosof\u00eda <strong>Moda y deporte<\/strong> que caracteriza la identidad de la marca Macron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El emblem\u00e1tico estampado del <strong>Super Santos<\/strong> Se convierte en el hilo conductor visual de la equipaci\u00f3n: se repite crom\u00e1ticamente en las mangas de la camiseta y se extiende como motivo de fondo por todo el conjunto. El s\u00edmbolo reconocible del bal\u00f3n se integra as\u00ed en el tejido y acompa\u00f1a a los colores del club, transformando un recuerdo compartido en un elemento que se puede llevar puesto y lucir en el campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Basta con un bal\u00f3n<\/em>\u00bb Es la idea que subyace a la iniciativa. En estas palabras se encierra la libertad de empezar un partido en cualquier lugar, el placer de reunirse y la familiaridad de un gesto que se transmite de una generaci\u00f3n a otra. El Super Santos forma parte de este imaginario: trae consigo el recuerdo de los veranos, de las amistades y de los partidos que se alargan hasta que se va la luz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Ostia, estos recuerdos tienen el sonido del mar y la arena en las piernas. Viven entre los chiringuitos, en los patios y en las calles, en los lugares donde se aprende a jugar y, al mismo tiempo, a sentirse parte de una comunidad. La nueva camiseta acompa\u00f1a ese recorrido hasta el estadio, llevando al campo un fragmento de la vida de la zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Nos gustaba la idea de volver a aquellos tiempos en los que las nuevas camisetas se descubr\u00edan al ver al equipo saltar al campo. Los futbolistas las llevaban puestas y, desde ese momento, empezaban a formar parte de los recuerdos de los aficionados. Para esta tercera camiseta hemos querido recuperar esa naturalidad, estren\u00e1ndola directamente en un partido. Es una decisi\u00f3n que surge del propio significado del proyecto: si decimos \u2018Basta un bal\u00f3n\u2019, tambi\u00e9n la forma de presentarlo debe conservar esa sencillez. Crear una comunicaci\u00f3n demasiado elaborada a su alrededor habr\u00eda supuesto el riesgo de perder precisamente ese sentimiento que quer\u00edamos compartir.<\/em>\u00bb, afirma <strong>Paolo Cisaria<\/strong>, director de marketing y colaboraciones de Ostiamare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Angelo Marino, director de marca y comunicaci\u00f3n de Macron<\/strong>, afirma: \u00ab<em>El deporte siempre ha sido un poderoso lenguaje cultural, capaz de narrar historias de territorios, generaciones y comunidades. Hoy en d\u00eda, este lenguaje se enriquece a trav\u00e9s del di\u00e1logo con la moda, el dise\u00f1o y la creatividad contempor\u00e1nea. Es en esta fusi\u00f3n donde se expresa nuestra filosof\u00eda \u00abFashion in Sport\u00bb. La tercera equipaci\u00f3n de Ostiamare, nacida de una idea de Daniele De Rossi y realizada en colaboraci\u00f3n con el club y Super Santos, representa una s\u00edntesis concreta de esta evoluci\u00f3n: un producto t\u00e9cnico y con identidad propia que, a trav\u00e9s del encuentro con la cultura urbana, se convierte tambi\u00e9n en un s\u00edmbolo de pertenencia, capaz de llegar a nuevos contextos y p\u00fablicos diversos. Un proyecto que interpreta plenamente el valor de nuestras colaboraciones: reforzar la identidad deportiva de un club, su patrimonio y sus v\u00ednculos culturales.<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Andrea Colombo, director general de MONDO<\/strong>, afirma: \u00ab<em>Estamos muy contentos de que Macron y Ostiamare nos hayan involucrado en este proyecto tan especial. El f\u00fatbol siempre ha ocupado un lugar importante en la cultura popular y en el imaginario colectivo, con una capacidad \u00fanica para influir en los lenguajes, los estilos y las tendencias que van mucho m\u00e1s all\u00e1 del terreno de juego. Formar parte de esta colaboraci\u00f3n, junto a dos entidades italianas tan importantes, supone para MONDO una oportunidad inestimable. Trabajar junto al Centro de Estilo de Macron en la creaci\u00f3n de una camiseta que refleje la identidad de Ostiamare a trav\u00e9s de un lenguaje creativo contempor\u00e1neo nos permite expresar la identidad de SuperSantos en un contexto nuevo y llegar a un p\u00fablico a\u00fan m\u00e1s amplio.<\/em>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay camisetas que te pones. Y hay historias que llevas dentro.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg\" alt=\"ostiamare-ostia-mare-third-terza-maglia-super-santos-mondo-supersantos-macron-kit-camiseta-jersey-de-rossi\" class=\"wp-image-26682\" style=\"width:400px;height:auto\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001-12x12.jpg 12w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/11\/600220330001.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.macron.com\/it\/ostia-mare-lido-2026-27-adults-third-match-jersey.html\">Tercera camiseta del Ostia Mare Lido 2026\/27<\/a><\/strong><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>De la uni\u00f3n entre Ostiamare, Macron y el emblem\u00e1tico Super Santos nace una camiseta que rinde homenaje a los or\u00edgenes del f\u00fatbol, a la identidad del territorio y al v\u00ednculo entre el deporte, el dise\u00f1o y la cultura popular.<\/p>","protected":false},"author":7,"featured_media":26681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ostiamare, Super Santos e Macron presentano il Third Kit 2026\/27 | About Macron<\/title>\n<meta name=\"description\" content=\"Dall&#039;incontro tra Ostiamare, Macron e l&#039;iconico Super Santos nasce una maglia che celebra il legame tra sport, design e cultura popolare.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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