{"id":26358,"date":"2026-10-27T10:58:41","date_gmt":"2026-10-27T09:58:41","guid":{"rendered":"https:\/\/about.macron.com\/?p=26358"},"modified":"2026-10-27T10:58:43","modified_gmt":"2026-10-27T09:58:43","slug":"coleccion-de-eventos-de-macron-para-la-copa-del-mundo-de-rugby-de-australia-2027","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-rugby-world-cup-australia-2027-event-collection\/","title":{"rendered":"Macron presenta la colecci\u00f3n Event dedicada a la Copa Mundial de Rugby de Australia 2027"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Del 1 de octubre al 13 de noviembre de 2027, Australia acoger\u00e1 la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Copa del Mundo de Rugby 2027<\/a><\/strong>, la primera edici\u00f3n del torneo que reunir\u00e1 a 24 selecciones nacionales en seis semanas de competici\u00f3n. De cara a una de las citas m\u00e1s esperadas del rugby internacional, <strong><a href=\"https:\/\/about.macron.com\/es\/el-mundo-de-macron\/\">Macron<\/a> <\/strong>presenta la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">Colecci\u00f3n de eventos dedicada al torneo<\/a><\/strong>, un proyecto que interpreta la identidad visual de la competici\u00f3n a trav\u00e9s de una colecci\u00f3n de ropa dise\u00f1ada para aficionados y seguidores, tanto dentro como fuera del campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La colecci\u00f3n se desarrolla a trav\u00e9s de diversos lenguajes gr\u00e1ficos y crom\u00e1ticos, relacionando los c\u00f3digos visuales de la Copa del Mundo de Rugby con el enfoque de Macron en materia de dise\u00f1o. Desde las combinaciones m\u00e1s esenciales e institucionales hasta las composiciones gr\u00e1ficas m\u00e1s din\u00e1micas, cada interpretaci\u00f3n contribuye a definir una identidad reconocible, manteniendo como eje central el v\u00ednculo con el rugby y con el pa\u00eds que acoger\u00e1 el torneo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se le confiere un papel destacado al <strong>Motivo \u00abTierra, mar y cielo\u00bb<\/strong>, un elemento de la identidad visual de la Copa del Mundo de Rugby de Australia 2027 que aparece en camisetas, sudaderas y polos. Inspirado en los estilos art\u00edsticos y las texturas de las Primeras Naciones australianas, el estampado evoca la tierra, el mar y el cielo, elementos que revisten un profundo significado espiritual para estas comunidades. De este modo, el dise\u00f1o establece una relaci\u00f3n entre la competici\u00f3n y el contexto cultural que la acoge, poniendo en valor referencias que forman parte de la historia y las tradiciones art\u00edsticas del pa\u00eds. El resultado es un elemento visual que contribuye a definir la identidad de la colecci\u00f3n c\u00e1psula, yendo m\u00e1s all\u00e1 de la dimensi\u00f3n puramente decorativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este estilo se plasma en camisetas y sudaderas mediante combinaciones crom\u00e1ticas de gran impacto, entre las que se incluyen <strong>negro y naranja, negro y turquesa, verde y naranja, blanco y naranja, blanco y turquesa, y azul marino y naranja<\/strong>. En el centro de las camisetas, el logotipo de la Copa del Mundo de Rugby se convierte en el eje central de la composici\u00f3n, en un equilibrio entre la identidad del evento, el color y la inmediatez gr\u00e1fica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La colecci\u00f3n tambi\u00e9n incluye propuestas que apuestan por un enfoque m\u00e1s minimalista, centr\u00e1ndose en los tonos y en la relaci\u00f3n entre las superficies y los detalles. Las camisetas, los polos, las sudaderas y las sudaderas con capucha y cremallera completa en las variantes <strong>blancas y blanco roto<\/strong> Destacan por sus dise\u00f1os tono sobre tono, que crean un efecto discreto y sobrio. A estos se suman las combinaciones de antracita y naranja, en las que el contraste crom\u00e1tico adquiere un papel m\u00e1s marcado. Completan la propuesta los dise\u00f1os que re\u00fanen los colores y las banderas de las 24 selecciones participantes, plasmando en un \u00fanico elemento visual la dimensi\u00f3n internacional del torneo y la diversidad de los equipos que se enfrentar\u00e1n en Australia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, merece una menci\u00f3n especial la <strong>colecci\u00f3n c\u00e1psula dedicada a la Webb Ellis Cup<\/strong>. Para celebrar el trofeo con el que se coronar\u00e1 a los ganadores de la Copa del Mundo de Rugby de 2027, la paleta de colores elegida es una elegante combinaci\u00f3n de <strong>azul marino y dorado<\/strong>. El contraste entre los dos tonos realza los logotipos y los detalles, dando lugar a una composici\u00f3n limpia en la que una est\u00e9tica minimalista resalta el car\u00e1cter ic\u00f3nico de un trofeo que simboliza el sue\u00f1o de todo aficionado al rugby del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las diferentes interpretaciones se plasman en una gama de prendas que incluye <strong>Camisetas, polos, polos de rugby, sudaderas y prendas para el tiempo libre<\/strong>, dise\u00f1adas para adaptarse a diferentes ocasiones de uso. Los detalles aplicados y bordados, los logotipos y las variaciones de los elementos distintivos de la competici\u00f3n contribuyen a definir la personalidad de cada modelo. La variedad de propuestas mantiene as\u00ed un hilo conductor com\u00fan, construido a trav\u00e9s del di\u00e1logo entre las paletas crom\u00e1ticas, las referencias gr\u00e1ficas y la identidad del torneo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la colecci\u00f3n \u00abEvent\u00bb dedicada a la <strong>Copa del Mundo de Rugby de Australia 2027<\/strong>, Macron interpreta los rasgos distintivos de una de las principales competiciones internacionales de rugby a trav\u00e9s de un proyecto que a\u00fana dise\u00f1o, cultura deportiva e identidad territorial. Desde las combinaciones m\u00e1s esenciales hasta los dise\u00f1os gr\u00e1ficos inspirados en la identidad visual de Australia 2027, cada propuesta contribuye a narrar el torneo a trav\u00e9s de un lenguaje contempor\u00e1neo, acompa\u00f1ando la expectaci\u00f3n de cara a la cita de 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La colecci\u00f3n c\u00e1psula dedicada a la Copa del Mundo de Rugby de Australia 2027<\/strong> est\u00e1 disponible en el <strong><a href=\"https:\/\/store.world.rugby\/en\/rugby-world-cup-gear\/macron\/t-1576598810+br-907743938+z-8-3795371258?_ref=p-TLP:m-SIDE_NAV\">tienda oficial de la competici\u00f3n<\/a><\/strong> y en la <strong><a href=\"https:\/\/www.macron.com\/it\/merchandising\/rugby\/men-s-rugby-world-cup.html\">secci\u00f3n dedicada en macron.com<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un proyecto que interpreta la identidad visual del torneo a trav\u00e9s de paletas de colores distintivas, motivos inspirados en el territorio australiano y elementos gr\u00e1ficos que reflejan las diferentes facetas de la competici\u00f3n.<\/p>","protected":false},"author":7,"featured_media":26359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[552],"class_list":["post-26358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-rugby"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron presenta la Rugby World Cup 2027 Event Collection | About Macron<\/title>\n<meta name=\"description\" content=\"Macron interpreta l\u2019identit\u00e0 visiva della Rugby World Cup 2027 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