{"id":26325,"date":"2026-10-23T12:06:05","date_gmt":"2026-10-23T10:06:05","guid":{"rendered":"https:\/\/about.macron.com\/?p=26325"},"modified":"2026-10-23T12:06:06","modified_gmt":"2026-10-23T10:06:06","slug":"macron-seccion-de-pau-bearn-pirineos-renovacion","status":"publish","type":"post","link":"https:\/\/about.macron.com\/news\/sponsorship\/macron-section-paloise-bearn-pyrenees-rinnovo\/","title":{"rendered":"Macron y Section Paloise B\u00e9arn Pyr\u00e9n\u00e9es juntos hasta el 2032: una asociaci\u00f3n que cumple veinte a\u00f1os"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/about.macron.com\/es\/el-mundo-de-macron\/\">Macron<\/a><\/strong> e <strong>Section Paloise B\u00e9arn-Pirineos<\/strong> renuevan su colaboraci\u00f3n hasta el <strong>2032<\/strong>, consolidando una colaboraci\u00f3n que comenz\u00f3 en 2012 y que alcanzar\u00e1 as\u00ed la cifra de <strong>veinte a\u00f1os<\/strong>. Una relaci\u00f3n que se ha forjado temporada tras temporada y que ha ido evolucionando con el tiempo a trav\u00e9s de proyectos comunes y de un conocimiento cada vez m\u00e1s profundo de la identidad del club y del territorio al que representa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresa hist\u00f3rica de <strong>Pau<\/strong>, en el coraz\u00f3n del B\u00e9arn, <strong>Section Paloise B\u00e9arn-Pirineos<\/strong> Es uno de los clubes m\u00e1s destacados del rugby franc\u00e9s, protagonista del <strong>Top 14<\/strong> y de las competiciones europeas. Su historia, sus colores y su fuerte v\u00ednculo con la comunidad local definen una identidad distintiva, que Macron acompa\u00f1a e interpreta a trav\u00e9s de colecciones dise\u00f1adas para aunar rendimiento, investigaci\u00f3n t\u00e9cnica y respeto por la tradici\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2012, esta colaboraci\u00f3n ha dado forma a un camino conjunto en el que la ropa t\u00e9cnica se ha convertido en una herramienta para expresar y poner en valor la identidad del club. Las colecciones desarrolladas a lo largo de las temporadas han plasmado en sus dise\u00f1os los colores y los s\u00edmbolos del club, reforzando el v\u00ednculo entre el equipo, sus aficionados y el territorio al que representa. Una relaci\u00f3n que se ha ido extendiendo progresivamente a otros \u00e1mbitos: en 2016, el centro de entrenamiento de Ousse-des-Bois pas\u00f3 a llamarse Macron, lo que constituye una prueba concreta de una presencia que va m\u00e1s all\u00e1 del suministro t\u00e9cnico y se integra en el d\u00eda a d\u00eda del club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La innovaci\u00f3n y la apuesta por la sostenibilidad han constituido otro elemento distintivo de esta colaboraci\u00f3n. En la temporada 2020\/21, el Section Paloise B\u00e9arn Pyr\u00e9n\u00e9es fue el primer equipo de la Top 14 en utilizar camisetas fabricadas con <strong>Tela ecol\u00f3gica<\/strong> de Macron, el tejido fabricado al 100 % con poli\u00e9ster reciclado postconsumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La renovaci\u00f3n hasta 2032 confirma el valor estrat\u00e9gico de las colaboraciones a largo plazo en la trayectoria de crecimiento internacional de Macron. Una evoluci\u00f3n que, a lo largo de los a\u00f1os, ha consolidado la presencia de la marca en el rugby y ha reforzado unas relaciones basadas en la continuidad, la confianza y la capacidad de desarrollar proyectos comunes a lo largo del tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abVeinte a\u00f1os de colaboraci\u00f3n suponen un hito importante, ya que reflejan un proceso de crecimiento compartido, basado en la confianza, el respeto y una visi\u00f3n com\u00fan\u00bb<\/em> \u2013 declar\u00f3 <strong>Gianluca Pavanello, director general de Macron<\/strong> \u2013 <em>Desde 2012 hasta la actualidad, Macron ha consolidado su presencia internacional y su papel en el mundo del rugby, compartiendo con el club una parte importante de este recorrido. Las colaboraciones duraderas tienen un valor que va m\u00e1s all\u00e1 de los aspectos profesionales: surgen del conocimiento mutuo, del intercambio de valores y de la capacidad de construir una relaci\u00f3n aut\u00e9ntica a lo largo del tiempo. Seguir juntos hasta 2032 significa dar continuidad a este camino y afrontar las pr\u00f3ximas temporadas con la misma visi\u00f3n que nos acompa\u00f1a desde 2012\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Un socio t\u00e9cnico es mucho m\u00e1s que un simple socio. Nuestra relaci\u00f3n con Macron se caracteriza por una lealtad aut\u00e9ntica, forjada a lo largo de 15 temporadas.<\/em> \u2013 declar\u00f3 <strong>Bernard Pontneau, presidente de la Section Paloise B\u00e9arn Pyr\u00e9n\u00e9es<\/strong> \u2013 <em>En 2012, la Section Paloise se convirti\u00f3 en el primer equipo de rugby franc\u00e9s en establecer una colaboraci\u00f3n con Macron, con ambas partes convencidas de que hab\u00eda una gran historia por escribir. Desde entonces hemos crecido juntos, impulsados por una ambici\u00f3n com\u00fan y por una relaci\u00f3n basada en la confianza, la innovaci\u00f3n y una estrecha colaboraci\u00f3n. Estamos especialmente orgullosos del camino que hemos recorrido juntos y de ver c\u00f3mo Macron se ha consolidado hoy en d\u00eda como una de las marcas m\u00e1s destacadas en los deportes de equipo. Esta renovaci\u00f3n refuerza nuestra s\u00f3lida historia com\u00fan, as\u00ed como nuestra determinaci\u00f3n compartida de seguir avanzando juntos a largo plazo.<\/em>\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Macron y Section Paloise B\u00e9arn Pyr\u00e9n\u00e9es renuevan su colaboraci\u00f3n hasta 2032, consolidando as\u00ed una relaci\u00f3n que comenz\u00f3 en 2012.<\/p>","protected":false},"author":14,"featured_media":26326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[518],"class_list":["post-26325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-section-paloise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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