{"id":5764,"date":"2024-09-10T00:00:00","date_gmt":"2024-09-10T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-is-the-new-technical-partner-to-world-curling-2\/"},"modified":"2025-05-21T17:07:14","modified_gmt":"2025-05-21T17:07:14","slug":"macron-nuovo-partner-tecnico-di-world-curling","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-nuovo-partner-tecnico-di-world-curling\/","title":{"rendered":"Macron nuovo partner tecnico di World Curling"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong> <\/a>entra nel mondo del curling e lo fa a livello mondiale. Il brand italiano \u00e8 diventato il <strong>partner tecnico<\/strong> of <strong>World Curling, <\/strong>la federazione sportiva internazionale che dirige e regola lo sport del curling in tutto il mondo e in tutte le sue specialit\u00e0. Macron fornir\u00e0 i capi d\u2019abbigliamento tecnici agli ufficiali di gara impegnati in tutte le manifestazioni che World Curling organizza e gestisce, comprese le gare in programma nelle prossime Olimpiadi invernali di Milano e Cortina del 2026.<\/p>\n<p>Il curling ha origini molto lontane nel tempo e si ritiene che sia tra gli sport di squadra pi\u00f9 antichi del mondo. Il \u201cgioco tuonante\u201d, come veniva chiamato per il particolare rumore che la pietra in granito fa scivolando sul ghiaccio, appare gi\u00e0 in alcuni dipinti di un artista fiammingo del XVI secolo che raffiguravano un\u2019attivit\u00e0 simile al curling praticata su stagni ghiacciati. La prima prova scritta apparve in latino, in Scozia, su un documento nel quale si parla di sfida tra un monaco dell\u2019abbazia di Paisley e un rappresentante dell\u2019abate. Sempre in Scozia, che si pu\u00f2 ritenere la patria di questo sport, sono nati i primi club di curling riconosciuti, e dal Regno Unito il curling \u00e8 stato \u2018esportato\u2019 in diversi Paesi del mondo, in alcuni dei quali oggi \u00e8 ancora pi\u00f9 diffuso che nel suo luogo d\u2019origine.<\/p>\n<p>World Curling nasce ufficialmente come Federazione nel 1965 e attualmente vanta 74 paesi membri. Tra i primi iscritti, naturalmente la Scozia, quindi Svezia, Norvegia, Francia, Canada, mentre le ultime Federazioni affiliate sono state quella del Principato di Monaco quest\u2019anno e quelle di Pakistan, Filippine e Porto Rico nel 2023. Il curling \u00e8 sport olimpico dall\u2019edizione del 1998 a Nagano, in Giappone, ed \u00e8 stato inserito nel programma dei Giochi paralimpici a partire dalle Olimpiadi di Torino 2006.<\/p>\n<p>\u201c<em>Siamo felici di annunciare questo accordo con una Federazione di livello mondiale come World Curling.<\/em> \u2013 he declared <strong>Gianluca Pavanello<\/strong>, CEO of Macron \u2013 <em>Una partnership che ci consente di ampliare il bouquet di federazioni che Macron supporta e che conferma la qualit\u00e0 e tecnicit\u00e0 del nostro abbigliamento, in grado di soddisfare le esigenze di chi pratica sport ad ogni livello e in ogni disciplina. Gli ufficiali di gara di World Curling avranno a disposizione capi innovativi, comodi, performanti e allo stesso tempo dal design curato ed elegante<\/em>\u201d.<\/p>\n<p><strong>James Beatt<\/strong>, responsabile della strategia commerciale del World Curling, ha dichiarato: \u201c<em>Siamo entusiasti di avere Macron come partner tecnico ufficiale per fornire l&#8217;abbigliamento al nostro personale durante i campionati internazionali. Come sport invernale, siamo molto attenti al riscaldamento globale e l&#8217;approccio di Macron a una maggiore sostenibilit\u00e0 ambientale attraverso le sue varie iniziative \u00e8 stato un fattore significativo per questa partnership. L\u2019accordo con Macron ci consentir\u00e0 di ridurre notevolmente il nostro impatto ambientale, utilizzando materiali pi\u00f9 sostenibili per il nostro abbigliamento e riducendo gli sprechi attraverso la fornitura di indumenti di qualit\u00e0 e con un lungo ciclo di vita<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Macron entra nel mondo del curling e lo fa a livello mondiale. Il brand italiano \u00e8 diventato il partner tecnico di World Curling, la federazione sportiva internazionale che dirige e regola lo sport del curling in tutto il mondo e in tutte le sue specialit\u00e0. Macron fornir\u00e0 i capi d\u2019abbigliamento tecnici agli ufficiali di gara [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[504],"class_list":["post-5764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-world-curling-federation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron nuovo partner tecnico di World Curling | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-nuovo-partner-tecnico-di-world-curling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron nuovo partner tecnico di World Curling | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron entra nel mondo del curling e lo fa a livello mondiale. 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