{"id":5659,"date":"2024-05-22T00:00:00","date_gmt":"2024-05-22T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-presents-a-new-capsule-clothing-collection-for-bologna-university-2\/"},"modified":"2025-02-20T16:49:54","modified_gmt":"2025-02-20T16:49:54","slug":"macron-presenta-una-nuova-capsule-di-abbigliamento-targato-universita-di-bologna","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-presenta-una-nuova-capsule-di-abbigliamento-targato-universita-di-bologna\/","title":{"rendered":"Macron presenta una nuova capsule di abbigliamento targato Universit\u00e0 di Bologna"},"content":{"rendered":"<p>Il progetto di co-branding che lega dal 2019 l\u2019Universit\u00e0 di Bologna, Cusb \u2013 suo licenziatario ufficiale \u2013 e Macron, azienda a vocazione sportiva leader di settore a livello nazionale e internazionale, ha dato vita ad una nuova capsule di abbigliamento targata Alma Mater, che unisce il prestigio e l&#8217;eredit\u00e0 storica dell&#8217;Ateneo bolognese ad un tocco di modernit\u00e0 e ad un forte impegno verso la sostenibilit\u00e0.<\/p>\n<p>La collezione composta da felpe, T-shirt, polo, pantaloni, zaini e cappellini si caratterizza per un design iconico ed una qualit\u00e0 superiore, ed \u00e8 pensata per restituire a studenti, studentesse e non solo, il massimo del comfort e della praticit\u00e0. Diversi i colori a disposizione per l\u2019abbigliamento oltre all\u2019iconico rosso \u2018Unibo\u2019, tra cui bianco, blu navy, nero e grigio melange.<\/p>\n<p>Pratico e funzionale il nuovo zaino nero, con cerniere a contrasto rosse e il logo Alma Mater in una particolare versione gommata, perfetto per lavoro, studio o tempo libero grazie al suo ampio spazio interno, alle tasche esterne e ad un design sportivo ma elegante. Anche il nuovo cappellino, realizzato in tessuto traspirante, presenta il logo gommato e profili rossi in contrasto come lo zaino.<\/p>\n<p>Questa nuova linea \u00e8 realizzata in un nuovo cotone molto pi\u00f9 sostenibile, selezionato all\u2019interno del progetto BCI (Better Cotton Initiative), ovvero il \u200b\u200bpi\u00f9 grande programma mondiale di&nbsp;sostenibilit\u00e0 del cotone, a cui Macron ha aderito. Questa iniziativa rientra alla perfezione nell\u2019ambizioso progetto \u201cMacron 4 the Planet\u201d, che sintetizza l\u2019impegno dell\u2019azienda bolognese per una maggiore sostenibilit\u00e0, con l\u2019obiettivo di realizzare prodotti di alta qualit\u00e0 che durino nel tempo ma che permettano anche di ridurre l\u2019impatto sull\u2019ambiente.<\/p>\n<p>Tutta la nuova collezione \u00e8 stata poi protagonista della nuova campagna realizzata in collaborazione da Macron e Cusb.<\/p>\n<p>Il fotografo lifestyle Simone Bramante, ha saputo cogliere tutta l\u2019essenza dei nuovi capi di abbigliamento attraverso scatti ambientati in alcuni degli scorci pi\u00f9 suggestivi di Bologna, come l\u2019Archiginnasio, Piazza Maggiore, Piazza Minghetti, via delle Pescherie Vecchie e Via de Pepoli. Ad indossare la nuova linea, per l\u2019occasione, sono stati 3 studenti\/atleti Cusb di alto livello che hanno saputo interpretare al meglio lo spirito pi\u00f9 sportivo dell\u2019Alma Mater.<\/p>\n<p>La nuova collezione, cos\u00ec come tutto il merchandising ufficiale Alma Mater Studiorum, \u00e8 disponibile presso l\u2019Unibo Store di piazza Verdi e nei Corner presso il Centro Universitario Sportivo Record (Via del Pilastro) e la Palestra Alma Gym UNIone (Via Azzo Gardino) gestiti da Cusb, presso i punti vendita Macron Store di Galleria Cavour, Macron Store Bologna Airport e Macron Sports Hub Bologna di via Stalingrado, nonch\u00e9 nello spazio E-commerce dedicato ai <strong>capi della <\/strong><a href=\"https:\/\/shop.unibostore.it\/it\/\"><strong>collezione Unibo 2024<\/strong><\/a><strong>.<\/strong><\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il progetto di co-branding che lega dal 2019 l\u2019Universit\u00e0 di Bologna, Cusb \u2013 suo licenziatario ufficiale \u2013 e Macron, azienda a vocazione sportiva leader di settore a livello nazionale e internazionale, ha dato vita ad una nuova capsule di abbigliamento targata Alma Mater, che unisce il prestigio e l&#8217;eredit\u00e0 storica dell&#8217;Ateneo bolognese ad un tocco [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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nuova capsule di abbigliamento targata Alma Mater, che unisce il prestigio e l&#8217;eredit\u00e0 storica dell&#8217;Ateneo bolognese ad un tocco [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-presenta-una-nuova-capsule-di-abbigliamento-targato-universita-di-bologna\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/News_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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