{"id":5646,"date":"2024-03-14T14:00:00","date_gmt":"2024-03-14T14:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-and-esercito-italiano-style-and-elegance-in-an-all-italian-capsule-collection-2\/"},"modified":"2025-05-21T16:53:35","modified_gmt":"2025-05-21T16:53:35","slug":"macron-e-esercito-italiano-stile-ed-eleganza-per-una-capsule-collection-made-in-italy","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-e-esercito-italiano-stile-ed-eleganza-per-una-capsule-collection-made-in-italy\/","title":{"rendered":"Macron e Esercito Italiano, stile ed eleganza per una capsule collection &#8220;Made in Italy&#8221;"},"content":{"rendered":"<p>All\u2019interno del Palazzo Ducale di Modena, prestigiosa sede dell\u2019Accademia Militare, \u00e8 stato presentato <strong>l\u2019accordo di co-branding<\/strong> tra <strong>Macron<\/strong> ed <strong>Esercito Italiano<\/strong>. L\u2019accordo prevede una linea di abbigliamento che abbina innovazione tecnica e qualit\u00e0 dei capi Macron allo stile, eleganza e ricercatezza del design. Un primo step di quella che si pone come una collaborazione duratura al servizio delle esigenze tecniche e di performance degli atleti dell\u2019Esercito.<\/p>\n<p>Macron Hero e stella dell\u2019Esercito Italiano sono dunque presenti nella \u2018<strong>Capsule Collection\u2019 co-branded<\/strong> presentata oggi a Modena alla presenza di <strong>Gianluca Pavanello<\/strong>, CEO di Macron, del Generale di Brigata <strong>Francesco Greco<\/strong>, Vice-Capo Reparto Affari Generali dell\u2019Esercito, e del Tenente Colonnello <strong>Angelo Carusone<\/strong>, Capo Divisione Brand &amp; Media di Difesa Servizi SpA.<\/p>\n<p>All\u2019evento erano presenti alcuni atleti e tecnici del Gruppo Sportivo dell\u2019Esercito: Vanessa Ferrari (Ginnastica), Giovanni Tocci (Tuffi), Oscar Reyes Martinez (sollevamento pesi), Giuliano Razzoli (Sci alpino), Andrea Voetter (Slittino), Marion Oberhofer (Slittino), Elisa Cusma Piccione (Tecnico atletica leggera) e Flavio Cannone (Tecnico ginnastica).<\/p>\n<p>La collezione comprende una serie di capi per il running, il training e il tempo libero. Canotte e t-shirt con ampia scelta di colori (grigio chiaro e scuro, giallo ocra, azzurro, bianco e nero, acqua marina); short, maglie a collo alto, felpe che abbinano nero e giallo fluo per gli uomini, nero e corallo per le donne. Tutti i capi sono caratterizzati da grafiche ricercate e realizzati con tessuti high-tech, pratici, confortevoli e altamente performanti. All\u2019interno della collezione anche alcune t-shirt con grafica tricolore declinata in pi\u00f9 forme e realizzate in cotone sostenibile.<\/p>\n<div class=\"news-video\"><iframe loading=\"lazy\" id=\"widget2\" class=\"video\" title=\"Macron &amp; LND | Together to restart\" src=\"https:\/\/www.youtube.com\/embed\/vMmFTLZ9RIs?autohide=1&amp;autoplay=0&amp;controls=0&amp;disablekb=1&amp;iv_load_policy=3&amp;loop=0&amp;modestbranding=1&amp;mute=0&amp;playsinline=1&amp;rel=0&amp;showinfo=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.macron.com&amp;widgetid=1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>\u201c<em>Abbinare il Macron Hero all\u2019emblema dell\u2019Esercito \u00e8 per noi motivo di grande orgoglio<\/em>. <em>Siamo un\u2019azienda italiana e questo progetto di co-branding con un\u2019Istituzione storica del nostro Paese \u00e8 prestigioso e molto stimolante<\/em>. \u2013 he declared <strong>Gianluca Pavanello<\/strong>, CEO of Macron \u2013 <em>Insieme abbiamo realizzato questa linea di abbigliamento esclusiva che insieme alla qualit\u00e0 e tecnicit\u00e0 dei capi vuole rappresentare l\u2019identit\u00e0 italiana con stile ed eleganza<\/em>\u201d.<\/p>\n<p>\u201c<em>Nell\u2019ambito delle attivit\u00e0 di licensing, la policy dell\u2019Esercito Italiano prevede l\u2019accostamento del proprio brand ad aziende italiane rinomate per accrescere il posizionamento e il value del marchio con lo scopo di entrare nei cuori dei giovani attraverso brillanti iniziative di marketing. In tale contesto, Macron rappresenta indubbiamente l\u2019eccellenza italiana dello stile, del design e dell\u2019innovazione nell\u2019abbigliamento tecnico sportivo. Oggi, grazie a Difesa Servizi SpA, che ha reso possibile l\u2019accordo di licenza appena sottoscritto, siamo qui a celebrare un evento dalla grande importanza per l\u2019Esercito<\/em>\u201d, ha concluso il <strong>Generale Francesco Greco<\/strong> nel suo intervento.<\/p>\n<p>\u201c<em>L\u2019attivit\u00e0 di valorizzazione dei brand delle Forze Armate \u00e8 uno degli asset pi\u00f9 iconici per Difesa Servizi, che negli anni \u00e8 cresciuto sia in termini di visibilit\u00e0 sia in termini economico-finanziari. Il mercato ci guarda con interesse, specie per la formula del co-branding, e la firma dell\u2019accordo siglato oggi lo dimostra. L\u2019Esercito in <\/em><em>particolare ha creduto fin da subito nel progetto e gli ottimi risultati raggiunti, in pochissimo tempo, sono merito di una grande determinazione e di un grande impegno della Forza Armata che oggi ringrazio, anche a nome dell\u2019Amministratore Delegato Luca Andreoli<\/em>\u201d ha dichiarato il Tenente Colonnello <strong>Angelo Carusone<\/strong> nel suo intervento.<\/p>\n<p>Tutti capi presenti nella collezione co-branded Macron-Esercito Italiano sono disponibili nella sezione appositamente dedicata sul sito <strong>macron.com<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>All\u2019interno del Palazzo Ducale di Modena, prestigiosa sede dell\u2019Accademia Militare, \u00e8 stato presentato l\u2019accordo di co-branding tra Macron ed Esercito Italiano. L\u2019accordo prevede una linea di abbigliamento che abbina innovazione tecnica e qualit\u00e0 dei capi Macron allo stile, eleganza e ricercatezza del design. Un primo step di quella che si pone come una collaborazione duratura [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[26],"tags":[648],"class_list":["post-5646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship","tag-esercito-italiano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macron e Esercito Italiano, stile ed eleganza per una capsule collection &quot;Made in Italy&quot; | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorship\/macron-e-esercito-italiano-stile-ed-eleganza-per-una-capsule-collection-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron e Esercito Italiano, stile ed eleganza per una capsule collection &quot;Made in Italy&quot; | About Macron\" \/>\n<meta property=\"og:description\" content=\"All\u2019interno del Palazzo Ducale di Modena, prestigiosa sede dell\u2019Accademia Militare, \u00e8 stato presentato l\u2019accordo di co-branding tra Macron ed Esercito Italiano. 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