{"id":5592,"date":"2023-09-21T00:00:00","date_gmt":"2023-09-21T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/udinese-s-new-third-created-by-macron-and-signed-by-fashion-designer-marcello-pipitone-2\/"},"modified":"2025-05-21T16:48:00","modified_gmt":"2025-05-21T16:48:00","slug":"la-nuova-third-delludinese-realizzata-da-macron-e-firmata-dal-fashion-designer-marcello-pipitone","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/la-nuova-third-delludinese-realizzata-da-macron-e-firmata-dal-fashion-designer-marcello-pipitone\/","title":{"rendered":"La nuova \u2018Third\u2019 dell\u2019Udinese realizzata da Macron e firmata dal fashion designer Marcello Pipitone"},"content":{"rendered":"<p>Nei giorni in cui tutti gli occhi sono puntati sulla Milano Fashion Week, anche il calcio trova il suo spazio di rilievo sulle passerelle. Proprio nel capoluogo lombardo ha infatti avuto luogo l\u2019evento di presentazione della <strong>nuova maglia \u201cThird\u201d<\/strong> dell\u2019<a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-italiano\/udinese-calcio.html\"><strong>Udinese Football Club<\/strong><\/a> per la stagione 2023-24, che col mondo della moda ha un fortissimo legame.<\/p>\n<p>Il progetto grafico e stilistico della terza maglia del club friulano nasce infatti dalla collaborazione tra <strong>Udinese Calcio, Macron e Marcello Pipitone<\/strong>, fashion designer emergente il cui lavoro si caratterizza sia per un approccio sostenibile alla moda che per uno stile <em>urban<\/em> e <em>street art<\/em>, che si adatta alla perfezione al mondo dello sportswear. Per l\u2019Udinese Calcio \u201cl\u2019incontro\u201d tra la qualit\u00e0, tecnicit\u00e0, modernit\u00e0 e sostenibilit\u00e0 dei tessuti <strong>Macron<\/strong> e il design e l\u2019estetica del fashion designer milanese, \u00e8 stato il connubio ideale per la realizzazione di una nuova \u2018Third\u2019 dalla grafica unica ed esclusiva, che non rinuncia per\u00f2 alla tradizione cromatica simbolo del club. Anche il nuovo Third kit, cos\u00ec come le versioni <a href=\"https:\/\/www.macron.com\/it\/udinese-calcio-2023-24-adults-home-match-jersey.html\">Home<\/a> e <a href=\"https:\/\/www.macron.com\/it\/udinese-calcio-2023-24-adults-away-match-jersey.html\">Away<\/a>, \u00e8 realizzato in <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\">Eco Fabric<\/a><em>, <\/em>un tessuto in poliestere proveniente al 100%<strong>\u00a0<\/strong>da plastica riciclata. Un impegno verso l\u2019ecosostenibilit\u00e0 che caratterizza da anni la partnership col club bianconero, e una filosofia che, in quest\u2019occasione, trova in Marcello Pipitone un partner altrettanto convinto e appassionato.<\/p>\n<p>La nuova \u2018<strong>Third<\/strong>\u2019 dell\u2019Udinese \u00e8 a girocollo bordato da tre righe, bianca, nera e gialla, stesso abbinamento cromatico presente sui bordi delle maniche. La maglia \u00e8 interamente caratterizzata da un <strong>pattern bianco e nero<\/strong> ideato da Marcello Pipitone e ispirato dal movimento, dall\u2019energia della squadra e delle persone. Una grafica che unisce individui diversi che creano un unico corpo, un team. Una volont\u00e0 di andare avanti senza guardarsi indietro, per raggiungere l\u2019obiettivo di migliorare la connessione con i compagni e l\u2019energia che emana il gruppo. Il pattern raffigura persone che corrono, creando un effetto estremamente dinamico e impattante all\u2019interno del quale il colore giallo, presente nei dettagli e negli inserti, si unisce alla potenza cromatica del contrasto tra il bianco e il nero.<\/p>\n<\/p>\n<p>Il backneck \u00e8 personalizzato come nelle versioni Home e Away, con i colori, lo stemma del club e la scritta \u201c<em>I PRIMI BIANCONERI D\u2019ITALIA<\/em>\u201d, insieme al logo Macron e alla scritta <em>Designed in Bologna<\/em>, che certifica come il concept grafico, ideato in collaborazione con Marcello Pipitone e col club, sia stato elaborato e sviluppato nella <a href=\"https:\/\/www.macron.com\/it\/macron-world\">sede centrale dello sponsor tecnico<\/a>.<\/p>\n<p>Sul petto a destra, in giallo, il logo Macron e appena sotto il logo del brand di Marcello Pipitone. A sinistra il logo dell\u2019Udinese Calcio. Nella lunetta posteriore sotto al colletto, in giallo, \u00e8 ricamato il motto del club \u201c<em>La Passione \u00e8 la nostra Forza<\/em>\u201d. Il kit Third si completa con pantaloncini che hanno la stessa grafica esclusiva della maglia, e il bordo superiore e la coulisse in giallo. I calzettoni gialli hanno una un\u2019ampia banda bianca appena sotto il bordo superiore, alla quale seguono, con dimensioni decrescenti due bande nere con al centro una bianca. La maglia ha una vestibilit\u00e0 <em>Slim Fit<\/em> e il tessuto principale utilizzato \u00e8 <em>Eco Softlock<\/em> con un pannello di <em>Eco Micromesh<\/em> e inserti in <em>Eco Mesh<\/em> che rendono il capo tecnico particolarmente leggero e altamente traspirabile.<\/p>\n<p>La nuova \u2018Third\u2019, insieme a tutti i capi della linea di abbigliamento dell\u2019Udinese Calcio, \u00e8 acquistabile presso i Macron Sports Hub di Legnano (MI), di Monza e dell\u2019Udinese Arena, presso tutti i rivenditori Macron autorizzati e online nello <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-italiano\/udinese-calcio.html\">spazio dedicato al club friulano su macron.com<\/a>.<\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/udinese-third-2023-24.jpg\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nei giorni in cui tutti gli occhi sono puntati sulla Milano Fashion Week, anche il calcio trova il suo spazio di rilievo sulle passerelle. Proprio nel capoluogo lombardo ha infatti avuto luogo l\u2019evento di presentazione della nuova maglia \u201cThird\u201d dell\u2019Udinese Calcio per la stagione 2023-24, che col mondo della moda ha un fortissimo legame. Il [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[503],"class_list":["post-5592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-udinese-calcio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nuova \u2018Third\u2019 dell\u2019Udinese realizzata da Macron e firmata dal fashion designer Marcello Pipitone | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/la-nuova-third-delludinese-realizzata-da-macron-e-firmata-dal-fashion-designer-marcello-pipitone\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nuova \u2018Third\u2019 dell\u2019Udinese realizzata da Macron e firmata dal fashion designer Marcello Pipitone | About Macron\" \/>\n<meta property=\"og:description\" content=\"Nei giorni in cui tutti gli occhi sono puntati sulla Milano Fashion Week, anche il calcio trova il suo spazio di rilievo sulle passerelle. 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