{"id":5509,"date":"2023-05-29T00:00:00","date_gmt":"2023-05-29T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/asm-clermont-auvergne-and-macron-announce-renewal-with-a-new-home-jersey-dedicated-to-the-yellow-army-2\/"},"modified":"2025-05-21T16:36:38","modified_gmt":"2025-05-21T16:36:38","slug":"asm-clermont-auvergne-e-macron-annunciano-il-rinnovo-con-una-nuova-maglia-home-dedicata-alla-yellow-army","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/asm-clermont-auvergne-e-macron-annunciano-il-rinnovo-con-una-nuova-maglia-home-dedicata-alla-yellow-army\/","title":{"rendered":"ASM Clermont Auvergne e Macron annunciano il rinnovo con una nuova maglia home dedicata alla Yellow Army"},"content":{"rendered":"<p align=\"justify\">La partnership tra <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/rugby\/clermont-auvergne.html\"><strong>ASM Clermont Auvergne<\/strong><\/a> e <a href=\"https:\/\/www.macron.com\/it\/macron-world\"><strong>Macron<\/strong><\/a> raggiunge la doppia cifra. Il club di Clermont-Ferrand, che milita nel Top 14, massimo campionato di rugby francese, ha infatti <strong>rinnovato l\u2019accordo<\/strong><strong> di partnership tecnica fino al 2030<\/strong>. Un percorso nato nel 2020 e che raggiunger\u00e0 cos\u00ec complessivamente i 10 anni di collaborazione.<\/p>\n<p align=\"justify\">Un rinnovo di partnership che \u00e8 stato accompagnato da una sorpresa speciale per i tifosi presenti sugli spalti dello Stade Marcel-Michelin. In occasione dell&#8217;ultima giornata di campionato, i giocatori dell&#8217;ASM Clermont Auvergne sono infatti scesi in campo indossando <strong>le nuove maglie \u201chome\u201d per la stagione 2023-24<\/strong>. Un lancio originale e innovativo per svelare il nuovo kit dedicato alla <strong>\u201cYellow Army\u201d<\/strong>, soprannome che si \u00e8 meritata la calorosissima tifoseria del club francese. Prevalentemente di colore giallo, con girocollo e bordi manica blu, la nuova maglia home infatti rende omaggio ai tifosi dell\u2019ASM Clermont Auvergne e ai gruppi organizzati del tifo gialloblu, orgoglio del club sia allo Stade Michelin che in trasferta.<\/p>\n<p align=\"justify\">Ogni dettaglio richiama lo stretto legame tra il club e la sua tifoseria. Nella parte anteriore della maglia, tono su tono e sia in negativo che positivo, si alternano la scritta \u201cYELLOW ARMY\u201d e un disegno raffigurante i tifosi. Sui fianchi, in stampa sublimata, \u00e8 presente la lista dei gruppi che compongono e animano <strong>l\u2019Interclub del tifo gialloblu<\/strong>, vero e proprio cuore dell\u2019\u201cesercito giallo\u201d. Nel retro \u00e8 infine presente un forte messaggio di attaccamento e senso di appartenenza al proprio territorio: <strong>lo stemma storico della regione dell\u2019Auvergne<\/strong>, embossato nel fondo maglia posteriore.<\/p>\n<p align=\"justify\">La \u2018Home\u2019 dell\u2019ASM Clermont Auvergne \u00e8 realizzata in <strong>Eco Fabric, <\/strong>tessuto in poliestere al 100% proveniente da plastica riciclata. Ogni maglia nasce infatti dal riciclo di circa 13 bottiglie da 0,5 l, un forte messaggio di sostenibilit\u00e0 e rispetto per l\u2019ambiente a conferma della <a href=\"https:\/\/www.macron.com\/it\/macron-4-the-planet\">filosofia green<\/a> condivisa da club e sponsor tecnico.<\/p>\n<p align=\"justify\">Un rapporto sempre pi\u00f9 solido, quello tra ASM Clermont e Macron, che in questi anni ha portato alla realizzazione di collezioni caratterizzate da un design moderno e innovativo. L\u2019ASM Clermont Auvergne \u00e8 un club di riferimento nel rugby francese e vanta un palmares di tutto rispetto: 2 titoli di Campione di Francia, 1 Coppa di Lega e 3 European Challenge Cup, competizione nella quale condivide con gli inglesi degli Harlequins il record di successi.<\/p>\n<p align=\"justify\">\u201c<em>Siamo estremamente felici di proseguire il nostro viaggio accanto ad un club storico e vincente come l\u2019ASM Clermont Auvergne<\/em>. \u2013 he declared <strong>Gianluca Pavanello<\/strong>, CEO of Macron \u2013 <em>Arrivare a 10 anni di partnership significa aver costruito un rapporto che va oltre la semplice fornitura tecnica, un legame di stima e amici<\/em><em>zia che arricchisce entrambe le nostre realt\u00e0. Ogni stagione insieme significa anche supportare al meglio le performance degli atleti in campo con la qualit\u00e0 e la tecnicit\u00e0 dei nostri kit gara e nello stesso tempo esaltare e raccontare con grafiche e design esclusivi e ricercati la storia, l\u2019identit\u00e0 e il senso di appartenenza ai colori del club<\/em>\u201d.<\/p>\n<p align=\"justify\">\u201c<em>Estendendo la nostra partnership con il marchio italiano fino al 2030, quella con Macron diventer\u00e0 la pi\u00f9 lunga collaborazione con uno sponsor tecnico nella storia del nostro club<\/em>\u201d\u2013 he declared <strong>Aur\u00e9lien Rougerie, Team Manager dell\u2019ASM Clermont Auvergne<\/strong> &#8211; \u201c<em>Questo esprime sia la qualit\u00e0 e le alte prestazioni dei prodotti che ci vengono offerti e che sviluppiamo in collaborazione con Macron, ma anche la fiducia e la volont\u00e0 di andare avanti insieme che lega club e sponsor tecnico. Siamo molto felici e orgogliosi di affidare i nostri colori alla creativit\u00e0 del marchio italiano, la cui crescita nel panorama del rugby e dello sport in generale \u00e8 la giusta ricompensa per il lavoro svolto e l\u2019impegno profuso<\/em>\u201d.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La partnership tra ASM Clermont Auvergne e Macron raggiunge la doppia cifra. Il club di Clermont-Ferrand, che milita nel Top 14, massimo campionato di rugby francese, ha infatti rinnovato l\u2019accordo di partnership tecnica fino al 2030. Un percorso nato nel 2020 e che raggiunger\u00e0 cos\u00ec complessivamente i 10 anni di collaborazione. Un rinnovo di partnership [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[28],"tags":[505],"class_list":["post-5509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-asm-clermont-auvergne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASM Clermont Auvergne e Macron annunciano il rinnovo con una nuova maglia home dedicata alla Yellow Army | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/asm-clermont-auvergne-e-macron-annunciano-il-rinnovo-con-una-nuova-maglia-home-dedicata-alla-yellow-army\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASM Clermont Auvergne e Macron annunciano il rinnovo con una nuova maglia home dedicata alla Yellow Army | About Macron\" \/>\n<meta property=\"og:description\" content=\"La partnership tra ASM Clermont Auvergne e Macron raggiunge la doppia cifra. 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