{"id":4727,"date":"2023-09-27T00:00:00","date_gmt":"2023-09-27T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/vikingur-reykjavik-now-is-a-good-time-to-help-those-in-need\/"},"modified":"2025-10-14T12:34:56","modified_gmt":"2025-10-14T12:34:56","slug":"vikingur-reykjavik-now-is-a-good-time-to-help-those-in-need","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorships\/vikingur-reykjavik-now-is-a-good-time-to-help-those-in-need\/","title":{"rendered":"Vikingur Reykjav\u00edk: \u201cNow is a good time\u201d to help those in need"},"content":{"rendered":"<p>Though the streets of Reykjav\u00edk are chilled by a cold wind, the headquarters of <strong>Vikingur<\/strong>, the capital city\u2019s famous football club, is a place of warmth, generosity and altruism. Thanks to the sale of 300 \u2018Charity Shirts\u2019 produced in collaboration with the well-known Icelandic fashion designer Hildur Yeoman, the club has collected 22,500 euros (<em>3 million Icelandic crowns<\/em>) for Lj\u00f3si\u00f0 (Light), a rehabilitation and support centre for cancer sufferers and their families. The project started with an idea of Halld\u00f3r Sm\u00e1ri Sigur\u00f0sson, a V\u00edkingur player who, in the autumn of 2022, asked the local artist to design a shirt without reference to the club\u2019s colours, conveying a message of hope and support for those most in need.<\/p>\n<h3><strong>A design in the colours of sea and ice<\/strong><\/h3>\n<p>The genius of Hildur Yeoman came up with a unique mix of watercolours in shades of blue, white and ice grey. This original work of art was applied to a shirt rather than a canvas. The impact is incredible. The colours seem to recall those of the sea and ice that surround Iceland, and for a \u201cpictorial blend\u201d that the brush strokes of the artist have made unique. The response from Vikingur\u2019s supporters was unanimous and immediate, and the target of selling all 300 of the Charity Shirts produced was reached in a very short order. What began as a charity initiative has since revolutionised the design of football shirts in Iceland.<\/p>\n<h3><strong>A homage to Prins P\u00f3l\u00f3, the Icelandic musician and friend of the club<\/strong><\/h3>\n<p>Vikingur initially thought of devolving profits from the sale of the shirts to the family of Svavar P\u00e9tur Eysteinsson, the Icelandic singer better known under his stage name of Prins P\u00f3l\u00f3, whose family live near Vikingur and whose children play in the side\u2019s youth teams. Prins P\u00f3l\u00f3 passed away in September 2022, aged only 45, after a long battle with cancer. Instead, the musician\u2019s family decided to join the project and suggested that profits be donated to Lj\u00f3si\u00f0. The shirts nevertheless carry a homage to Svavar P\u00e9tur Eysteinsson. The neck is decorated with the words \u201c<em>N\u00fa! er g\u00f3\u00f0ur t\u00edmi<\/em>\u201d (Now is a good time!), a reference to the title of a song by Prins P\u00f3l\u00f3. The crown of the \u2018prince\u2019 also appears above the club\u2019s logo in place of the traditional star.<\/p>\n<h3><strong>Contributing to a better, happier society<\/strong><\/h3>\n<p>It was the first collaboration of this kind for Vikingur, involving Hildur Yeoman and Prins P\u00f3l\u00f3, but the club is not new to charity projects. Other initiatives have helped an association for chronically ill children, the Club\u2019s Children\u2019s Hospital and, earlier this year, contributed to Lj\u00f3nshjarta, an organisation that supports people who have lost a spouse and children who have lost a parent. Proceeds from the sale of the Charity Shirts were donated to representatives of Lj\u00f3si\u00f0 at Vikingur\u2019s last home match. Gestures like this really do make a difference and help restore hope to those who have lost it.<\/p>\n<h3><strong>A good deed is enough to become a hero<\/strong><\/h3>\n<p>The choice made by the Reykjav\u00edk club is one typical of true heroes. Shirts are not just club symbols: they can also express solidarity, as in the case of the shirt designed by Hildur Yeoman and made by Macron for Vikingur. And gestures are more important than words, just like team spirit, passion and involvement, and determination to achieve results. Decide and do. Now is a good time!<\/p>\n<p><a href=\"https:\/\/www.macron.com\/en\/news\/macron-clubs\"><strong><em><u>#BecomeYourOwnHero.<\/u><\/em><\/strong><\/a><\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Though the streets of Reykjav\u00edk are chilled by a cold wind, the headquarters of Vikingur, the capital city\u2019s famous football club, is a place of warmth, generosity and altruism. Thanks to the sale of 300 \u2018Charity Shirts\u2019 produced in collaboration with the well-known Icelandic fashion designer Hildur Yeoman, the club has collected 22,500 euros (3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[31],"tags":[917],"class_list":["post-4727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorships","tag-vikingur-reykjavik-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vikingur Reykjav\u00edk: \u201cNow is a good time\u201d to help those in need | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/vikingur-reykjavik-now-is-a-good-time-to-help-those-in-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vikingur Reykjav\u00edk: \u201cNow is a good time\u201d to help those in need | About Macron\" \/>\n<meta property=\"og:description\" content=\"Though the streets of Reykjav\u00edk are chilled by a cold wind, the headquarters of Vikingur, the capital city\u2019s famous football club, is a place of warmth, generosity and altruism. Thanks to the sale of 300 \u2018Charity Shirts\u2019 produced in collaboration with the well-known Icelandic fashion designer Hildur Yeoman, the club has collected 22,500 euros (3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/vikingur-reykjavik-now-is-a-good-time-to-help-those-in-need\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T12:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/1920X1050-SITO_6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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