{"id":4650,"date":"2023-07-25T00:00:00","date_gmt":"2023-07-25T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-and-fk-eljezniar-to-stay-together-until-2029\/"},"modified":"2025-10-14T11:12:21","modified_gmt":"2025-10-14T11:12:21","slug":"macron-and-fk-zeljeznicar-to-stay-together-until-2029","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-and-fk-zeljeznicar-to-stay-together-until-2029\/","title":{"rendered":"Macron and FK \u017deljezni\u010dar to stay together until 2029"},"content":{"rendered":"<p><strong>Macron<\/strong> and <a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/fudbalski-klub-zeljeznicar.html\"><strong>FK \u017deljezni\u010dar<\/strong><\/a> have announced the <strong>extension of their <\/strong><strong>partnership<\/strong> until 2029. The <a href=\"https:\/\/www.macron.com\/eu\/macron-world\">Macron Hero<\/a> will remain for six more years on the shirts of FK \u017deljezni\u010dar, the top Bosnian club that plays in the Premijer Liga and that, thanks to an excellent performance in this year\u2019s championship, has won a place in the qualifying round of the UEFA Europa Conference League.<\/p>\n<p>The partnership began in the summer of 2020 and has proved so successful that it has been renewed for another six years. Three years of close collaboration between the club and Macron have led to the design of match kits and teamwear collections that relate the story and symbols of the club, which has just celebrated its 100<sup>th<\/sup> anniversary.<\/p>\n<p><a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/fudbalski-klub-zeljeznicar.html\"><strong>FK \u017deljezni\u010dar<\/strong><\/a> was formed in 1921 by a group of railway workers (<em>\u017deljezni\u010dar<\/em> actually means \u201crailway worker\u201d) and the colour of the club\u2019s shirts was taken from the blue that historically identified the railways in central Europe. The \u2018<em>Plavi<\/em>\u2019 (Blues) are one of the most famous clubs in Bosnia Herzegovina today, Yugoslavia yesterday. The trophy cabinet of the Sarajevo Blues is full. Among the coveted prizes on display are a Yugoslavian championship (1971-1972), 6 Bosnian championships, 6 Bosnian Cups and 3 Bosnian Supercups. At European level, the club boasts an appearance in the semi-finals of the UEFA Cup in 1984-1985.<\/p>\n<p>\u201c<em>We are proud to have renewed our agreement with a club that represents the history of football in Bosnia Herzegovina and Yugoslavia<\/em>,\u201d declared <strong>Francesco Ventura<\/strong>, Area Manager for Macron. <em>\u201cThis renewal demonstrates the synergy, values and projects that we share with the club. There will be important new developments for the club\u2019s supporters very soon. The new match kits for the coming season will be presented in late July or early August.\u201d<\/em><\/p>\n<p>\u201c<em>The collaboration between FK \u017deljezni\u010dar and Macron in these last three years has been excellent and we are both delighted to extend our agreement until May 2029.<\/em> <em>Our new contract takes our partnership to a whole new level. We shall be working closely with Macron in coming years and are already planning further steps to improve our partnership even further<\/em>,\u201d stated <strong>Amira Uzunovic<\/strong>, General Director of FK \u017deljezni\u010dar.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Macron and FK \u017deljezni\u010dar have announced the extension of their partnership until 2029. The Macron Hero will remain for six more years on the shirts of FK \u017deljezni\u010dar, the top Bosnian club that plays in the Premijer Liga and that, thanks to an excellent performance in this year\u2019s championship, has won a place in the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[31],"tags":[1089],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorships","tag-fk-zeljeznicar-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macron and FK \u017deljezni\u010dar to stay together until 2029 | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-and-fk-zeljeznicar-to-stay-together-until-2029\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron and FK \u017deljezni\u010dar to stay together until 2029 | About Macron\" \/>\n<meta property=\"og:description\" content=\"Macron and FK \u017deljezni\u010dar have announced the extension of their partnership until 2029. The Macron Hero will remain for six more years on the shirts of FK \u017deljezni\u010dar, the top Bosnian club that plays in the Premijer Liga and that, thanks to an excellent performance in this year\u2019s championship, has won a place in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-and-fk-zeljeznicar-to-stay-together-until-2029\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T11:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/ZELJEZNICAR_1920x1050.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1051\" \/>\n\t<meta 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