{"id":4634,"date":"2023-07-21T00:00:00","date_gmt":"2023-07-21T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/environment-equality-and-cultural-identity-the-three-causes-embraced-by-vitoria-s-c-in-their-23-24-shirts\/"},"modified":"2025-10-14T11:11:46","modified_gmt":"2025-10-14T11:11:46","slug":"environment-equality-and-cultural-identity-the-three-causes-embraced-by-vitoria-s-c-in-their-23-24-shirts","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/environment-equality-and-cultural-identity-the-three-causes-embraced-by-vitoria-s-c-in-their-23-24-shirts\/","title":{"rendered":"Environment, equality and cultural identity: the three causes embraced by Vit\u00f3ria S.C. in their 23-24 shirts"},"content":{"rendered":"<p>The players who wear the colours of <a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/vitoria-s-c.html\"><strong>Vit\u00f3ria Sport Clube<\/strong><\/a> feel a strong sense of belonging to the cultural values and identity of Guimar\u00e3es. This historic Portuguese club plays in the country\u2019s Primeira Liga and has won a place in the preliminary rounds of the UEFA Europa Conference League. Cultural identity, history, and a sense of belonging are clearly portrayed by the <strong>new match kits <\/strong>that <strong>Macron<\/strong>, technical partner to the club, has manufactured. The new kits are made in <a href=\"https:\/\/www.macron.com\/eu\/macron-4-the-planet\"><strong>Eco Fabric<\/strong><\/a>, a polyester material derived entirely from recycled plastic. They therefore combine excellent quality and performance with a clear message of sustainability and respect for the environment.<\/p>\n<p><a href=\"https:\/\/www.macron.com\/eu\/vitoria-sc-2023-24-adults-home-match-jersey.html\">The \u2018<strong>Home<\/strong>\u2019 shirt of <strong>Vit\u00f3ria SC <\/strong><\/a>is <strong>white <\/strong>with a polo neck closed by three black buttons. A thin black line also runs around the sleeve cuffs. The inside neck label is customised with the colours and logo of the club, the <a href=\"https:\/\/www.macron.com\/eu\/macron-world\">Macron logo<\/a> and the words \u2018<em>Designed in Bologna<\/em>\u2019, certifying that the garment is conceived and developed in the Emilian capital. The club\u2019s \u2018Home\u2019 shirt is characterised by three tone on tone, embossed graphic bands running around the middle that contain symbols that represent the three causes that Vit\u00f3ria SC embraces: environment preservation, racial and gender inequality and cultural identity of the city of Guimar\u00e3es, the historical centre of which has been declared a World Heritage site by Unesco. The <strong>Macron Hero<\/strong> is silicone printed on the right of the chest. The badge of <strong>Vit\u00f3ria SC<\/strong> on the left. A relief badge at the back of the neck that symbolizes all the causes.\u00a0 The shorts are black with white side bands. The socks are white with a black stripe around the middle and top. The shirt is made from <em>Eco Softlock<\/em>.<\/p>\n<p><a href=\"https:\/\/www.macron.com\/eu\/vitoria-sc-2023-24-adults-away-match-jersey.html\">The \u2018<strong>Away<\/strong>\u2019 shirt<\/a> is in \u2018<strong>total black<\/strong>\u2019 and has a crew neck with anthracite grey trim. The front and sleeves feature embossed graphics depicting a map of the city of Guimar\u00e3es. The inside neck label is customised in the same way as on the \u2018Home\u2019 shirt, and the back of the neck is again decorated with a badge containing the causes. The shorts are white with black bands at the sides. The socks are black with an anthracite grey stripe around the middle and a white band at the top. This shirt is made from <em>Eco Piola<\/em> fabric.<\/p>\n<p>The colour of <a href=\"https:\/\/www.macron.com\/eu\/vitoria-sc-2023-24-adults-third-match-jersey.html\">the <strong>\u2018Third\u2019 shirt <\/strong><\/a>is a bright <strong>fluo orange<\/strong>. The V neck and sleeve cuffs are trimmed in black. The front and sleeves feature an embossed armour motif made up of the letter \u2018V\u2019 of Vit\u00f3ria Guimar\u00e3es. The inside neck label and the badge at the back of the neck are identical to those of the previous two kits. The Macron Hero appears in black on the right of the chest, and the club\u2019s badge on the left. The shorts and socks are in fluo orange like the shirt. This shirt too is made from <em>Eco Piola<\/em>.<\/p>\n<p>Like all the garments in Macron\u2019s collection for Vit\u00f3ria S.C., the new kits will be available soon for purchase from the <a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/vitoria-s-c.html\"><strong>macron.com<\/strong> website<\/a>.<\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The players who wear the colours of Vit\u00f3ria Sport Clube feel a strong sense of belonging to the cultural values and identity of Guimar\u00e3es. This historic Portuguese club plays in the country\u2019s Primeira Liga and has won a place in the preliminary rounds of the UEFA Europa Conference League. Cultural identity, history, and a sense [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[918],"class_list":["post-4634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-vitoria-sc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Environment, equality and cultural identity: the three causes embraced by Vit\u00f3ria S.C. in their 23-24 shirts | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/environment-equality-and-cultural-identity-the-three-causes-embraced-by-vitoria-s-c-in-their-23-24-shirts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Environment, equality and cultural identity: the three causes embraced by Vit\u00f3ria S.C. in their 23-24 shirts | About Macron\" \/>\n<meta property=\"og:description\" content=\"The players who wear the colours of Vit\u00f3ria Sport Clube feel a strong sense of belonging to the cultural values and identity of Guimar\u00e3es. This historic Portuguese club plays in the country\u2019s Primeira Liga and has won a place in the preliminary rounds of the UEFA Europa Conference League. Cultural identity, history, and a sense [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/environment-equality-and-cultural-identity-the-three-causes-embraced-by-vitoria-s-c-in-their-23-24-shirts\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T11:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/NEWSLETTER_1920X1050_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"f.pagliaroli\" \/>\n<meta name=\"twitter:card\" 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