{"id":4602,"date":"2023-07-06T00:00:00","date_gmt":"2023-07-06T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/the-power-of-lightning-on-the-shirts-of-aalborg-bk\/"},"modified":"2025-06-12T12:37:37","modified_gmt":"2025-06-12T12:37:37","slug":"the-power-of-lightning-on-the-shirts-of-aalborg-bk","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-power-of-lightning-on-the-shirts-of-aalborg-bk\/","title":{"rendered":"The power of lightning on the shirts of Aalborg BK"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/aalborg-bk.html\"><strong>Aalborg BK<\/strong><\/a>, the club that represents the northernmost of Denmark\u2019s four largest cities, has just presented the <strong>new official kits<\/strong> that \u2018the Reds\u2019 will wear next season. The shirts feature innovative, high-impact graphics and also confirm the commitment of both club and technical partner to the cause of environmental protection, being made from <a href=\"https:\/\/www.macron.com\/eu\/macron-4-the-planet\"><strong>Eco Fabric<\/strong><\/a>, a polyester material derived entirely from recycled plastic and certified according to the Global Recycled Standard.<\/p>\n<p><a href=\"https:\/\/www.macron.com\/eu\/aalborg-bk-2023-24-adults-home-match-jersey.html\">The new \u2018<strong>Home<\/strong>\u2019 shirt<\/a> has a knitted Mandarin neck with a thin red line. The sleeve cuffs are finished in the same way. The shirt maintains the club\u2019s traditional colours of alternating <strong>red and white stripes<\/strong>, but these are dye-sub printed on the front, back and sleeves in the form of lightning bolts to honour the supporters of the club and give an impression of dynamism. The lightning bolt motif also appears on the custom inside label along with the words \u2018<em>SOM RAMFT AF LYNET HVER GANG MIT AaB SPILLER<\/em>\u2019, taken from the song the team\u2019s supporters sing when the players walk out on to the pitch. The label also features the Macron logo and the words \u2018<em>Designed in Bologna<\/em>\u2019 certifying that the garment is conceived, designed and produced at <a href=\"https:\/\/www.macron.com\/eu\/macron-world\"><strong>Macron&#8217;s Bologna Headquarters<\/strong><\/a>. The <strong>Macron Hero<\/strong> appears in black on the right of the chest and the <strong>Aalborg BK<\/strong> badge on the left \u20181885\u2019, the year the club was formed, is printed in red at the back of the neck. The shorts are white with red stripes at the sides. The socks are red with two white lightning bolt motifs just below cuff level.<\/p>\n<p><a href=\"https:\/\/www.macron.com\/eu\/aalborg-bk-2023-24-adults-away-match-jersey.html\">The \u2018<strong>Away<\/strong>\u2019 shirt<\/a> again features a Mandarin neck but this time is in <strong>navy blue<\/strong> with a tone on tone dye-sub pattern of lightning bolt motifs, horizontal versions of which also appear in red and white at chest level, just below the printed Macron Hero logo and Aalborg BK badge. The inside label is customised in the same way as that of the \u2018Home\u2019 shirt, with a white lightning bolt and the words of the supporters\u2019 song. The date of formation of the club, 1885, appears in white at the back of the neck. The shorts are in navy blue with a white drawstring and red stripes down the sides. The socks are in navy blue with red and white lightning bolts motifs just below the cuffs.\u00a0<\/p>\n<p>Both shirt variants are <em>Slim Fit<\/em> garments. The shirts are made from <em>Eco-Softlock<\/em> fabric with <em>Eco-Mesh<\/em> inserts, making them lightweight and fully breathable.<\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aalborg BK, the club that represents the northernmost of Denmark\u2019s four largest cities, has just presented the new official kits that \u2018the Reds\u2019 will wear next season. The shirts feature innovative, high-impact graphics and also confirm the commitment of both club and technical partner to the cause of environmental protection, being made from Eco Fabric, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[945],"class_list":["post-4602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-aalborg-bk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of lightning on the shirts of Aalborg BK | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-power-of-lightning-on-the-shirts-of-aalborg-bk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of lightning on the shirts of Aalborg BK | About Macron\" \/>\n<meta property=\"og:description\" content=\"Aalborg BK, the club that represents the northernmost of Denmark\u2019s four largest cities, has just presented the new official kits that \u2018the Reds\u2019 will wear next season. The shirts feature innovative, high-impact graphics and also confirm the commitment of both club and technical partner to the cause of environmental protection, being made from Eco Fabric, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-power-of-lightning-on-the-shirts-of-aalborg-bk\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T12:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/WEB_1920X1050_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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