{"id":4600,"date":"2023-07-06T00:00:00","date_gmt":"2023-07-06T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/tradition-sustainability-and-a-feature-of-ewood-park-on-blackburn-rovers-new-home-shirt\/"},"modified":"2025-10-14T11:10:29","modified_gmt":"2025-10-14T11:10:29","slug":"tradition-sustainability-and-a-feature-of-ewood-park-on-blackburn-rovers-new-home-shirt","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/tradition-sustainability-and-a-feature-of-ewood-park-on-blackburn-rovers-new-home-shirt\/","title":{"rendered":"Tradition, sustainability, and a feature of Ewood Park on Blackburn Rovers\u2019 new Home shirt"},"content":{"rendered":"<p>In preparation for another season in the EFL Championship, the historic English football club <a href=\"https:\/\/www.macron.com\/eu\/official-jerseys\/worldwide-football\/blackburn-rovers-fc.html\"><strong>Blackburn Rovers<\/strong><\/a> has revealed the <strong>new \u2018Home\u2019 shirt<\/strong> the players will wear for matches at Ewood Park, the Rovers\u2019 home since 1890.<\/p>\n<p>The shirt combines a traditional, iconic design with a message of sustainability and respect for the environment. The new kit is designed by <strong>Macron<\/strong>, the club\u2019s technical partner since 2021, and made from <a href=\"https:\/\/www.macron.com\/eu\/macron-4-the-planet\"><strong>Eco Fabric<\/strong><\/a>, a polyester material obtained entirely from recycled plastic. (13 half-litre bottles are used to produce every shirt.)<\/p>\n<p>The new \u2018Home\u2019 shirt for the 2023-2024 season has a white polo neck with blue details and features the club\u2019s traditional <strong>half white <\/strong>(right) and <strong>half blue<\/strong> (left) design, with sleeves in the opposite colour. The custom label inside the neck has a blue background and is decorated with the club\u2019s badge, the <a href=\"https:\/\/www.macron.com\/eu\/macron-world\"><strong>Macron<\/strong><\/a> logo and the words \u2018<em>Designed in Bologna<\/em>\u2019 as proof that every garment is conceived, designed and made in the capital city of Emilia.<\/p>\n<p>The words \u2018ROVERS F.C.\u2019 are printed in blue behind the neck in the same font that appears outside the stadium near the statue of Jack Walker (the club\u2019s Owner when the team won the Premier League in 1994\/1995). The words \u2018ROVERS F.C.\u2019 are also dye-sub printed in tone on tone in the left half of the shirt and on the right sleeve. The <strong>Macron Hero<\/strong> logo is embroidered in blue on the right of the chest while the badge of <strong>Blackburn Rovers<\/strong> appears over the heart. The \u2018Home\u2019 kit is completed by white shorts with a blue drawstring and blue socks with a white band and thin blue line around the top.<\/p>\n<p>The <em>Slim Fit<\/em> shirt is made mainly from <em>Eco Softlock<\/em> fabric. It has a back panel in <em>Eco Micromesh<\/em> and inserts in <em>Eco Mesh<\/em> for lightness and excellent breathability.\u00a0 Like all Blackburn Rovers match kits, the new \u2018Home\u2019 shirt is available from the section of the <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-internazionale\/blackburn-rovers-fc.html\"><strong>macron.com<\/strong><\/a> website dedicated to the club.<\/p>\n<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In preparation for another season in the EFL Championship, the historic English football club Blackburn Rovers has revealed the new \u2018Home\u2019 shirt the players will wear for matches at Ewood Park, the Rovers\u2019 home since 1890. The shirt combines a traditional, iconic design with a message of sustainability and respect for the environment. The new [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[1047],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-blackburn-rovers-fc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tradition, sustainability, and a feature of Ewood Park on Blackburn Rovers\u2019 new Home shirt | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/tradition-sustainability-and-a-feature-of-ewood-park-on-blackburn-rovers-new-home-shirt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradition, sustainability, and a feature of Ewood Park on Blackburn Rovers\u2019 new Home shirt | About Macron\" \/>\n<meta property=\"og:description\" content=\"In preparation for another season in the EFL Championship, the historic English football club Blackburn Rovers has revealed the new \u2018Home\u2019 shirt the players will wear for matches at Ewood Park, the Rovers\u2019 home since 1890. The shirt combines a traditional, iconic design with a message of sustainability and respect for the environment. 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