{"id":4543,"date":"2023-05-09T00:00:00","date_gmt":"2023-05-09T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/levante-ud-s-third-kit-for-23-24-celebrates-the-centenary-of-the-coronation-of-our-lady-of-the-forsaken\/"},"modified":"2025-10-14T11:06:02","modified_gmt":"2025-10-14T11:06:02","slug":"levante-uds-third-kit-for-23-24-celebrates-the-centenary-of-the-coronation-of-our-lady-of-the-forsaken","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/levante-uds-third-kit-for-23-24-celebrates-the-centenary-of-the-coronation-of-our-lady-of-the-forsaken\/","title":{"rendered":"Levante UD’s Third Kit for 23-24 celebrates the Centenary of the Coronation of Our Lady of the Forsaken"},"content":{"rendered":"

Levante UD<\/strong><\/a>, the oldest club in Valencia, is \u2018kicking off\u2019 next season with the presentation of the new 2023-24 Third kit<\/strong><\/a>. The exclusive design of the new shirt celebrates the Centenary of the Coronation of Our Lady of the Forsaken<\/strong> (Virgen de los Desemparados), who was proclaimed Patron Saint of the entire Valencia region by Pope John XXIII in 1961. The \u2018Granotas\u2019 will wear this highly symbolic shirt for the first time during their home match against UD Ibiza on the 15th<\/sup> of May, two days away from the exact date of the centenary.<\/p>\n

The shirt<\/a> commemorates the city’s deep-rooted love for the ‘Virgen de los Desemparados’ through its graphics<\/strong>, symbols<\/strong> and wording<\/strong>. It also conveys a clear message in favour of environmental sustainability, being made entirely from Eco Fabric<\/strong>, a material obtained from 100% recycled plastic, in keeping with the green policies<\/a> shared by Macron and Levante UD.<\/p>\n

The team, along with the entire city, are directly involved in the celebrations for the Centenary of the Coronation. The story dates back to the 12th<\/sup> of May 1923<\/strong>, when Valencia celebrated the coronation of the Virgen de los Desemparados on an altar installed at one end of the Puente Del Real Bridge, in the presence of King Alfonso XIII, Queen Victoria Eugenia, and thousands of citizens. The original crown placed on the Virgen, produced using gold and jewels donated by the citizens of Valencia, had to be replaced in 1941 after it was stolen during the Spanish Civil War. Instead of a physical crown, the centenary celebrations plan to give the Virgen a Crown of Charity<\/a>, i.e. a collection of donations to help fund the Basilica’s many social solidarity projects in support of the forsaken<\/em> that the Virgen protects.<\/p>\n

Levante UD is celebrating and paying homage to this unique Valencian event with a light blue<\/strong> shirt featuring a polo neck and sleeve cuffs in navy blue with a thin red line. The internal label is customised with the club’s traditional blue and garnet colours, the club badge and the words ‘Designed in Bologna’,<\/em> certifying that the garment is created, designed, and produced at Macron’s Headquarters<\/strong><\/a>.<\/p>\n

The shirt features an all-over debossed pattern<\/strong> that repeats the centenary logo. The motto \u201cSempre en lo cor<\/em>\u201d (always in our hearts) taken from the coronation hymn written by the Valencian author Jos\u00e9 Maria Juan Garcia, is heat-pressed in the bottom right corner. These same words, alternating with the club’s badge, are also repeated on the silicone tape<\/strong> applied inside the bottom hem. The light blue shorts with navy blue drawstring repeat the centenary logo graphics while the calf of the light blue socks with navy blue top band and thin red line show the centenary’s two dates: 1923 \u2013 2023<\/strong>.<\/p>\n

Levante UD’s third shirt<\/a> is a Slim Fit garment, made primarily from Eco-Softlock<\/em> fabric with Eco-Mesh<\/em> inserts for minimum weight and maximum breathability.<\/p>\n

\n

\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"

Levante UD, the oldest club in Valencia, is \u2018kicking off\u2019 next season with the presentation of the new 2023-24 Third kit. 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