{"id":4480,"date":"2022-12-08T00:00:00","date_gmt":"2022-12-08T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/the-style-and-elegance-of-bolognas-fourth-shirt\/"},"modified":"2026-05-07T16:17:59","modified_gmt":"2026-05-07T16:17:59","slug":"the-style-and-elegance-of-bolognas-fourth-shirt","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-style-and-elegance-of-bolognas-fourth-shirt\/","title":{"rendered":"The style and elegance of Bologna\u2019s fourth shirt"},"content":{"rendered":"<p><strong>Bologna FC 1909<\/strong> has chosen the break in the championship to present a <strong>fourth match shirt<\/strong> designed by <strong>Macron<\/strong> in collaboration with <strong>Elisabetta Franchi<\/strong>, the Bologna-born stylist and owner of the fashion house which bears her name, one of the most successful on the Italian and international market today.<\/p>\n<p>Style, design, advanced Eco-Fabric materials, attention to detail and an elegant <strong>pink<\/strong> \u2013 the colour of the Elisabetta Franchi brand \u2013 come together in this new fourth shirt, which <strong>Bologna will wear exclusively for the match against Atalanta<\/strong> on Monday 9 January \u2013 the first home game of 2023. The pink shirts worn on the field for this game will then be auctioned on the <em>MatchWornShirt.com<\/em> platform and <strong>proceeds donated to the Elisabetta Franchi Charity Foundation<\/strong> which defends and promotes the rights of animals.<\/p>\n<p>The technical characteristics (<em>fabrics, fit, design, production techniques<\/em>) are the same as those of the Home and Away 22-23 versions, but the fourth shirt is made unique by special features like an <strong>all-pink colour scheme<\/strong>. The only part not in pink is the <strong>two-button polo neck with knitted placket<\/strong>. The inside label is personalised and dedicated to the collaboration with Elisabetta Franchi, whose logo appears alongside the Macron Hero, in red on a blue background. Both are reproduced in a silicone material. The two logos also appear one beneath the other on the right of the chest. The Bologna club badge appears on the left. The club\u2019s motto, \u201cWE ARE ONE\u201d, is reproduced in blue on the back of the neck. The shirt is complemented by blue shorts with a red and blue band at the leg bottoms and by blue socks with red stripes.<\/p>\n<p>The shirt is made from <a href=\"https:\/\/www.macron.com\/linklocate\/c\/319?&#038;utm_campaign=campagna-spot&#038;utm_source=press_release&#038;utm_medium=click&#038;utm_content=news\"><strong>Eco-Fabric<\/strong><\/a>, and more specifically from <em>EcoSirenaLight<\/em>, a material entirely derived from <strong>100% recycled PET<\/strong>. This choice of material confirms the club\u2019s and technical sponsor\u2019s <a href=\"https:\/\/www.macron.com\/wo\/macron-4-the-planet?&#038;utm_campaign=campagna-spot&#038;utm_source=press_release&#038;utm_medium=click&#038;utm_content=news\">commitment to the environment and the cause of sustainability<\/a>. A panel of <em>Eco micromesh<\/em> on the back makes the shirt even lighter and more breathable.<\/p>\n<p>Fashion and sport have once again proved themselves to be complementary. This creative collaboration between two prestigious brands like Macron and Elisabetta Franchi has certainly produced <strong>a technical garment of innovative style with a high fashion content<\/strong>.<\/p>\n<p>As with all Red and Blue teamwear and merchandise, the fourth shirt is on sale from the <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/calcio-italiano\/bologna-fc.html\"><strong>Macron.com<\/strong><\/a> and <a href=\"https:\/\/www.bolognafcstore.com\/\"><strong>Bolognafcstore.com<\/strong><\/a> online stores, from the Official Store of Bologna FC 1909, and from Macron Sports Hubs in the city.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bologna FC 1909 has chosen the break in the championship to present a fourth match shirt designed by Macron in collaboration with Elisabetta Franchi, the Bologna-born stylist and owner of the fashion house which bears her name, one of the most successful on the Italian and international market today. Style, design, advanced Eco-Fabric materials, attention [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[1189],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-bologna-fc-1909-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The style and elegance of Bologna\u2019s fourth shirt | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-style-and-elegance-of-bolognas-fourth-shirt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The style and elegance of Bologna\u2019s fourth shirt | About Macron\" \/>\n<meta property=\"og:description\" content=\"Bologna FC 1909 has chosen the break in the championship to present a fourth match shirt designed by Macron in collaboration with Elisabetta Franchi, the Bologna-born stylist and owner of the fashion house which bears her name, one of the most successful on the Italian and international market today. Style, design, advanced Eco-Fabric materials, attention [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-style-and-elegance-of-bolognas-fourth-shirt\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T16:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/221205_BLS22258_BFC_QUARTA-MAGLIA_SITO-MACRON_1920x1050.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"f.pagliaroli\" \/>\n<meta name=\"twitter:card\" 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