{"id":4476,"date":"2022-12-06T00:00:00","date_gmt":"2022-12-06T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/the-new-iconic-line-of-virtus-segafredo-bologna\/"},"modified":"2025-02-20T16:48:08","modified_gmt":"2025-02-20T16:48:08","slug":"the-new-iconic-line-of-virtus-segafredo-bologna","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-new-iconic-line-of-virtus-segafredo-bologna\/","title":{"rendered":"The new \u2018ICONIC\u2019 line of Virtus Segafredo Bologna"},"content":{"rendered":"<p><a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/altri-sport\/virtus-segafredo-bologna.html?utm_campaign=campagna-spot&#038;utm_source=press_release&#038;utm_medium=click&#038;utm_content=news\"><strong>Virtus Segafredo Bologna<\/strong><\/a> and <a href=\"https:\/\/www.macron.com\/linklocate\/macron-world?&#038;utm_campaign=campagna-spot&#038;utm_source=press_release&#038;utm_medium=click&#038;utm_content=news\"><strong>Macron<\/strong><\/a>, the long-standing technical partner of the \u2018Black V\u2019s\u2019, have launched the <strong>new \u201cICONIC\u201d line of merchandise<\/strong>. The official presentation of the first garments in the new line \u2013 vests and T-shirts \u2013 took place at the Macron Sports Hub in Via Stalingrado, Bologna in the presence of two celebrities: <strong>Semi Ojeleye<\/strong> and <strong>Isma\u00ebl Bako<\/strong>. The two players met fans of the team, took part in a long session of \u2018selfies\u2019 and signed vests and T-shirts.<\/p>\n<p>The garments in the new merchandise line are characterised by the iconic of colours of <strong>black and white<\/strong> that identify Virtus Segafredo Bologna. The line is being jointly developed with the club. The vests are available in \u2018<strong>Total White<\/strong>\u2019 and \u2018<strong>Total Black<\/strong>\u2019 versions, both with the diagonal lettering \u2018VIRTUS\u2019 on the chest and a \u2018V\u2019 topped by a star. Though fresh and young in appearance, this <strong>American college-style graphic<\/strong> also has a hint of vintage about it.<\/p>\n<p>The <strong>Macron Hero<\/strong> logo is printed at the top right while that of Segafredo, the club\u2019s main sponsors and owners, appears on the left. The neck and arm holes of the Total Black version are trimmed in white with a fine black line. This line appears in grey on the white version. The same graphics and designs are repeated on the T-shirts which also come in black and in white and again have the name \u2018VIRTUS\u2019 in the centre of the chest.<\/p>\n<p><strong>The vests and T-shirts of the ICONIC line are on sale<\/strong> at the Macron Sports Hub in Via Stalingrado, Bologna, and can be purchased through the Virtus Segafredo Bologna section of the <a href=\"https:\/\/www.macron.com\/it\/kit-ufficiali\/basket\/virtus-segafredo-bologna.html#shop\"><strong>macron.com<\/strong><\/a> website. Starting tomorrow, 7 December, the garments will also be available from all other points of sale.<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Virtus Segafredo Bologna and Macron, the long-standing technical partner of the \u2018Black V\u2019s\u2019, have launched the new \u201cICONIC\u201d line of merchandise. The official presentation of the first garments in the new line \u2013 vests and T-shirts \u2013 took place at the Macron Sports Hub in Via Stalingrado, Bologna in the presence of two celebrities: Semi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new \u2018ICONIC\u2019 line of Virtus Segafredo Bologna | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-new-iconic-line-of-virtus-segafredo-bologna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new \u2018ICONIC\u2019 line of Virtus Segafredo Bologna | About Macron\" \/>\n<meta property=\"og:description\" content=\"Virtus Segafredo Bologna and Macron, the long-standing technical partner of the \u2018Black V\u2019s\u2019, have launched the new \u201cICONIC\u201d line of merchandise. The official presentation of the first garments in the new line \u2013 vests and T-shirts \u2013 took place at the Macron Sports Hub in Via Stalingrado, Bologna in the presence of two celebrities: Semi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/the-new-iconic-line-of-virtus-segafredo-bologna\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:48:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/Virtus_Iconic_1920X1050.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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