{"id":4308,"date":"2022-05-23T00:00:00","date_gmt":"2022-05-23T00:00:00","guid":{"rendered":"https:\/\/about.macron.com\/macron-new-technical-partner-of-the-bradford-city-bantams\/"},"modified":"2025-10-14T10:50:16","modified_gmt":"2025-10-14T10:50:16","slug":"macron-new-technical-partner-of-the-bradford-city-bantams","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-new-technical-partner-of-the-bradford-city-bantams\/","title":{"rendered":"Macron new technical partner of the Bradford City Bantams"},"content":{"rendered":"<p><b>Bradford City AFC<\/b> and <b>Macron<\/b> are delighted to announce a lucrative <b>six-year partnership<\/b> which will see the Italian sports apparel giant become the club\u2019s <b>official kit and retail supplier<\/b>. The agreement represents the largest of its kind in City\u2019s history, providing a substantial six-figure sum every year. The deal will see Macron take over the running of the club\u2019s retail operation, through Pitch Pro Retail, and manufacture the Bantams\u2019 playing and training kits, as well as leisurewear until the conclusion of the 2027\/28 campaign.<\/p>\n<\/p>\n<p>The partnership will also spell the inception of the all-new Bradford City Store on South Parade. Its opening, on Tuesday June 14, will coincide with the launch of the club\u2019s 2022\/23 home kit. The Hero Company\u2019s recently-launched \u2018Macron 4 The Planet\u2019 initiative was positively endorsed by the club, who is on board with the pledge to promote greater environmental sustainability through garments produced in Eco-Fabric &#8211; made from 100% recycled plastics, certified by Global Recycled Standard. <\/p>\n<\/p>\n<p>The club\u2019s chief executive officer, <b>Ryan Sparks<\/b>, said: \u201cWe are delighted to have agreed a six-year partnership with a brand as forward thinking and ambitious as Macron, who will take our retail operation to a new level and deliver greater revenue from this department than ever before. Macron\u2019s depth is extremely impressive, and the layers of their business are huge in comparison to what we have worked with previously. When you consider the profile and number of clubs they work with globally, the attention to detail given both to the establishment of the partnership and to the design of our kits has been very refreshing, and I am sure our supporters will see this in the official merchandise available from next month.\u201d <\/p>\n<\/p>\n<p>\u201cBradford City is an iconic club with great, unique colours and a fantastic supporter base. I view it as a sleeping giant, rapidly on the rise and with a lot of potential, which is what we were looking for when talks began. \u2013 commented <b>Andrea Palilla<\/b>, Macron\u2019s UK and Ireland country manager \u2013 We are confident all the shirts we produce will be very well received by the Bradford City fans and, of course, without saying too much, the club\u2019s colours and specific symbolic details will always be at the forefront of our minds when designing the kits. We are looking forward to what will hopefully be a long and successful partnership with Bradford City AFC.\u201d<\/p>\n<div class=\"image-news-imported\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/Bradford-City_Agreement_1920X1050_2.jpg\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bradford City AFC and Macron are delighted to announce a lucrative six-year partnership which will see the Italian sports apparel giant become the club\u2019s official kit and retail supplier. The agreement represents the largest of its kind in City\u2019s history, providing a substantial six-figure sum every year. The deal will see Macron take over the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[31],"tags":[1050],"class_list":["post-4308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorships","tag-bradford-city-afc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macron new technical partner of the Bradford City Bantams | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-new-technical-partner-of-the-bradford-city-bantams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macron new technical partner of the Bradford City Bantams | About Macron\" \/>\n<meta property=\"og:description\" content=\"Bradford City AFC and Macron are delighted to announce a lucrative six-year partnership which will see the Italian sports apparel giant become the club\u2019s official kit and retail supplier. 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The deal will see Macron take over the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-new-technical-partner-of-the-bradford-city-bantams\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T10:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/02\/Bradford-City_Agreement_1920X1050_Web-orizzontale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1051\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"f.pagliaroli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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