{"id":26407,"date":"2024-02-06T00:00:00","date_gmt":"2024-02-05T23:00:00","guid":{"rendered":"https:\/\/about.macron.com\/?p=26407"},"modified":"2026-10-27T14:50:17","modified_gmt":"2026-10-27T13:50:17","slug":"kozarmisleny-fc-puts-love-at-the-centre-of-a-global-award-winning-video","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorships\/kozarmisleny-fc-puts-love-at-the-centre-of-a-global-award-winning-video\/","title":{"rendered":"Koz\u00e1rmisleny FC puts love at the centre of a global award-winning video"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a small town in the Hungarian countryside, as the sun sinks below the horizon, an elderly couple drinks a toast with a glass of cool white wine while looking into each other\u2019s eyes. The love between them is almost tangible. Mr. and Mrs. Tak\u00e1cs have been married for 55 years and also share a love for the colours of Koz\u00e1rmisleny FC, the local football club that plays in the second division of the Hungarian championship. The couple attends every game in the Alkotm\u00e1ny t\u00e9r stadium to demonstrate their passionate support for their team. The Tak\u00e1cs are the stars of an enchanting and particularly creative video that the Hungarian club has produced for the International Day of Older Persons, focusing on the couple\u2019s long-lasting love for each other and for the colours of the team they have always supported. As Mr. Tak\u00e1cs explains, it takes love to make a great team in real life and on the pitch.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Knowing how to communicate passion and belonging<\/strong><strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The video, entitled \u201cThe Story About Love\u201d, has touched the hearts of Koz\u00e1rmisleny FC supporters and has attracting a great deal of attention from the national and international media, winning one of the most coveted prizes in the world of sports marketing. The Hungarian club\u2019s promotional campaign has been announced as a <strong>Bronze Winner of the Clio Awards 2023<\/strong>, an achievement that testifies to the amazing job done. The couple at the centre of the story, no longer young, still proudly wear the shirts of their team as they tell a story that delivers a clear and positive message of love for others and for the colours of the local team. The staff of Koz\u00e1rmisleny FC are not new to this kind project when it comes to communicating the importance of love for the club. Last year, they produced an extremely effective campaign of photographs with a special focus on women.<strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A small club with a big heart<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Koz\u00e1rmisleny is a small town where everybody supports the local football team. Participation among local people is practically complete. Many townspeople work at the club as volunteers because their love for the town goes hand in hand with passion for the team. Such dedicated support leads to impressive results too, because despite the club\u2019s limited budget, in recent years the team has managed to achieve great things, returning to the second division last year and doing extremely well this season. The secret? It\u2019s all a matter of active participation, a real sense of belonging and the shared values that underlie a healthy, close-knit and independent community. <strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Players as the community\u2019s and their own heroes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the children of Koz\u00e1rmisleny, the players are role models and heroes. The team represents the local community and every Sunday the players give their all to prove that hard work and team spirit really can achieve ambitious targets. Their passion makes them heroes of the local people and their own heroes too. While waiting for the next game, seated at a table in the garden of their home, the Tak\u00e1cs are playing a game of chess, wearing the shirts of Koz\u00e1rmisleny FC, of course. The scene may fade away, but the magic of football remains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a small town in the Hungarian countryside, as the sun sinks below the horizon, an elderly couple drinks a toast with a glass of cool white wine while looking into each other\u2019s eyes. The love between them is almost tangible. Mr. and Mrs. Tak\u00e1cs have been married for 55 years and also share a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[31],"tags":[],"class_list":["post-26407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorships"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koz\u00e1rmisleny FC puts love at the centre of a global award-winning video | About Macron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/sponsorships\/kozarmisleny-fc-puts-love-at-the-centre-of-a-global-award-winning-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koz\u00e1rmisleny FC puts love at the centre of a global award-winning video | About Macron\" \/>\n<meta property=\"og:description\" content=\"In a small town in the Hungarian countryside, as the sun sinks below the horizon, an elderly couple drinks a toast with a glass of cool white wine while looking into each other\u2019s eyes. The love between them is almost tangible. 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