{"id":25836,"date":"2026-09-22T18:23:07","date_gmt":"2026-09-22T16:23:07","guid":{"rendered":"https:\/\/about.macron.com\/?p=25836"},"modified":"2026-09-22T18:23:08","modified_gmt":"2026-09-22T16:23:08","slug":"udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/","title":{"rendered":"Udinese Calcio and Macron return to Milan Fashion Week with the 2026\/27 Third Kit, designed by Giuseppe Buccinn\u00e0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/italy\/udinese-calcio.html#overview\">Udinese Calcio<\/a>, <a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong> and <strong>Camera Moda Fashion Trust<\/strong> continue the journey that, for several seasons now, has brought the Bianconeri club\u2019s Third Kit into the context of <strong>Milan Fashion Week<\/strong>, turning its presentation into a moment of dialogue between sport, fashion and contemporary culture. The <strong><a href=\"https:\/\/www.macron.com\/en\/udinese-calcio-2026-27-adults-third-match-jersey.html\">2026\/27 Third Kit<\/a><\/strong> has been designed by fashion designer Giuseppe Buccinn\u00e0, founder of the eponymous brand, who worked side by side with the <strong>Macron Centro Stile<\/strong> on the creation of a kit that brings together history and contemporaneity, culture and sport, territory and belonging, celebrating the <strong>130th anniversary of Udinese Calcio\u2019s foundation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration with Buccinn\u00e0 offers a new way of expressing the Bianconeri identity through the language of style and design. This cross-pollination between different worlds, within the partnership between <strong>Macron and Udinese Calcio<\/strong>, goes beyond the creation of a special kit and represents a shared and now well-established approach. This attitude is reflected in all the collections created by the Bologna-based sportswear brand for Udinese Calcio, where performance, stylistic research and design culture coexist within the same product. It also extends beyond the pitch, with players and coaching staff wearing outfits from the high-end fashion line Macron O.N.E. for league fixtures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative project behind <strong>the 2026\/27 Third Kit<\/strong>, led by Buccinn\u00e0, stems from an ideal encounter between Tina Modotti and Pier Paolo Pasolini, two figures who portrayed Friuli through different forms of expression, yet shared a similar way of looking at reality. Modotti\u2019s photography and Pasolini\u2019s poetry thus become points of reference for a research process that brings together form, material, light, language and memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Third Kit features a cream base combined with black details and gold accents. This essential colour palette recalls the dimension of Modotti\u2019s photography, its materiality and its ability to capture the present and transform it into memory. This provides the foundation for a particularly rich construction based on the interplay of different surfaces, textures and fabrics. At the centre of the project is the star, a historic element of Udinese\u2019s identity, which is broken down, reinterpreted and reassembled until it becomes an integral part of the shirt\u2019s graphic and textile structure. Its geometry runs across the garment through fabrics differing in design and weave, creating variations in material, light and depth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The side inserts follow the silhouette, alternating black panels with cream surfaces featuring a refined tone-on-tone geometric texture. The contrast between materials and shades enhances the lines of the garment, making its construction itself an integral part of its aesthetic expression. On the chest is the commemorative crest celebrating <strong>130 years of Udinese\u2019s history<\/strong>, launched at the beginning of the season, which also recalls the star sewn onto the club\u2019s shirts in its early years. On the right-hand side, above the <strong>Macron Hero<\/strong>, created through direct embroidery, is <strong>Giuseppe Buccinn\u00e0\u2019s signature<\/strong>, highlighting the designer\u2019s creative contribution to the project. The completely black back neck features the Macron logo, the wording <em>Designed in Bologna<\/em>, identifying garments conceived, designed and developed at the <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/campus\/\">Macron Campus<\/a><\/strong>, and the gold inscription <em>\u201cFUARCE UDIN\u201d<\/em>, meaning \u201cForza Udinese\u201d in the Friulian language. The language of one\u2019s roots is seen not as a symbol of the past and folklore, but as a means of communicating and creating in the present, with a nobility of its own. This approach to the Friulian language echoes that of Pier Paolo Pasolini, for whom it was not only the language of memory and origins, but also a means of expressing emotions and telling the story of the present through poetry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project is completed by <strong>shorts and socks<\/strong>, developed in the same colour palette and using the same stylistic codes as the shirt. The full Game Set thus creates a coordinated and contemporary image for Udinese Calcio, in which aesthetics, identity and performance form part of a single project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Game Set and the 2026\/27 Third Kit were presented this afternoon in Milan during a special event held as part of Fashion Week. The presentation opened with a talk featuring shirt designer Giuseppe Buccinn\u00e0, Macron\u2019s Head of Style and Design Amedeo Iossa, and journalists Davide Coppo and Gianluca Cantaro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event also provided an opportunity to present the SS27 collection by Giuseppe Buccinn\u00e0, in a double feature bringing fashion and sport into dialogue through two distinct yet complementary projects: on the one hand, the collection defining the brand\u2019s language for the coming season; on the other, the football shirt developed for Udinese, conceived as a design object and an interpretation of a precise identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The celebration of <strong>Udinese Calcio\u2019s 130th anniversary<\/strong> also extends to a dedicated capsule collection comprising the Third Kit, Warm-Up Jersey, Anthem Jacket, Cap, Scarf and training shirt, conceived as elements of a single visual system. Each piece comes with dedicated packaging developed to enhance the significance of the anniversary and preserve its memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/www.macron.com\/en\/udinese-calcio-2026-27-adults-third-match-jersey.html\">new 2026\/27 Third Kit<\/a><\/strong> is available <strong>at the Macron Sports Hub at Bluenergy Stadium, the Macron Store Udine in Piazza Marconi, the official Udinese Calcio online store and the <\/strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/italy\/udinese-calcio.html#overview\"><strong>dedicated section on<\/strong> <strong>macron.com<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/en\/udinese-calcio-2026-27-adults-third-match-jersey.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-1024x1024.jpg\" alt=\"udinese-calcio-macron-giuseppe-buccinna-milan-fashion-week-2026-2027-third-kit-unveil-shirt-calcio-football-italy\" class=\"wp-image-25857\" style=\"width:400px;height:auto\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/400125410001.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.macron.com\/en\/udinese-calcio-2026-27-adults-third-match-jersey.html\"><strong>Udinese Calcio 2026\/27 adults&#8217; third match jersey<\/strong><\/a><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.<\/p>\n","protected":false},"author":14,"featured_media":25859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[908],"class_list":["post-25836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-udinese-calcio-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron<\/title>\n<meta name=\"description\" content=\"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron\" \/>\n<meta property=\"og:description\" content=\"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\" \/>\n<meta property=\"og:site_name\" content=\"About Macron\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macronsports\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T16:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T16:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Riboni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MacronSports\" \/>\n<meta name=\"twitter:site\" content=\"@MacronSports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Riboni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\"},\"author\":{\"name\":\"Alice Riboni\",\"@id\":\"https:\/\/about.macron.com\/en\/#\/schema\/person\/c7679596c2cb2050600a04f9b9392773\"},\"headline\":\"Udinese Calcio and Macron return to Milan Fashion Week with the 2026\/27 Third Kit, designed by Giuseppe Buccinn\u00e0\",\"datePublished\":\"2026-09-22T16:23:07+00:00\",\"dateModified\":\"2026-09-22T16:23:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\"},\"wordCount\":872,\"publisher\":{\"@id\":\"https:\/\/about.macron.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg\",\"keywords\":[\"Udinese Calcio\"],\"articleSection\":[\"Kit launches\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\",\"url\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\",\"name\":\"Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron\",\"isPartOf\":{\"@id\":\"https:\/\/about.macron.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg\",\"datePublished\":\"2026-09-22T16:23:07+00:00\",\"dateModified\":\"2026-09-22T16:23:08+00:00\",\"description\":\"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.\",\"breadcrumb\":{\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage\",\"url\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg\",\"contentUrl\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"udinese-calcio-macron-giuseppe-buccinna-milan-fashion-week-2026-2027-third-kit-unveil-shirt-calcio-football-italy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/about.macron.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/about.macron.com\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kit launches\",\"item\":\"https:\/\/about.macron.com\/en\/news\/kit-launches\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Udinese Calcio and Macron return to Milan Fashion Week with the 2026\/27 Third Kit, designed by Giuseppe Buccinn\u00e0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/about.macron.com\/en\/#website\",\"url\":\"https:\/\/about.macron.com\/en\/\",\"name\":\"About Macron\",\"description\":\"Corporate website\",\"publisher\":{\"@id\":\"https:\/\/about.macron.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/about.macron.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/about.macron.com\/en\/#organization\",\"name\":\"Macron S.p.A.\",\"url\":\"https:\/\/about.macron.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/about.macron.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/06\/Macron_Woodmark-Hero_Orizz_POS-2-scaled.png\",\"contentUrl\":\"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/06\/Macron_Woodmark-Hero_Orizz_POS-2-scaled.png\",\"width\":2560,\"height\":1076,\"caption\":\"Macron S.p.A.\"},\"image\":{\"@id\":\"https:\/\/about.macron.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/macronsports\/\",\"https:\/\/x.com\/MacronSports\",\"https:\/\/www.instagram.com\/macron\/\",\"https:\/\/www.linkedin.com\/company\/officialmacron\",\"https:\/\/x.com\/MacronSports\/\",\"https:\/\/www.youtube.com\/user\/macronvideo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/about.macron.com\/en\/#\/schema\/person\/c7679596c2cb2050600a04f9b9392773\",\"name\":\"Alice Riboni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/about.macron.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dda870117d039351b72450a30128d9eb835d18cf79816ff4b6cea5db5f064c74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dda870117d039351b72450a30128d9eb835d18cf79816ff4b6cea5db5f064c74?s=96&d=mm&r=g\",\"caption\":\"Alice Riboni\"},\"url\":\"https:\/\/about.macron.com\/en\/news\/author\/a-riboni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron","description":"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/","og_locale":"en_US","og_type":"article","og_title":"Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron","og_description":"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.","og_url":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/","og_site_name":"About Macron","article_publisher":"https:\/\/www.facebook.com\/macronsports\/","article_published_time":"2026-09-22T16:23:07+00:00","article_modified_time":"2026-09-22T16:23:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg","type":"image\/jpeg"}],"author":"Alice Riboni","twitter_card":"summary_large_image","twitter_creator":"@MacronSports","twitter_site":"@MacronSports","twitter_misc":{"Written by":"Alice Riboni","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#article","isPartOf":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/"},"author":{"name":"Alice Riboni","@id":"https:\/\/about.macron.com\/en\/#\/schema\/person\/c7679596c2cb2050600a04f9b9392773"},"headline":"Udinese Calcio and Macron return to Milan Fashion Week with the 2026\/27 Third Kit, designed by Giuseppe Buccinn\u00e0","datePublished":"2026-09-22T16:23:07+00:00","dateModified":"2026-09-22T16:23:08+00:00","mainEntityOfPage":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/"},"wordCount":872,"publisher":{"@id":"https:\/\/about.macron.com\/en\/#organization"},"image":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage"},"thumbnailUrl":"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg","keywords":["Udinese Calcio"],"articleSection":["Kit launches"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/","url":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/","name":"Udinese Calcio and Macron return with the 2026\/27 Third Kit | About Macron","isPartOf":{"@id":"https:\/\/about.macron.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage"},"image":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage"},"thumbnailUrl":"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg","datePublished":"2026-09-22T16:23:07+00:00","dateModified":"2026-09-22T16:23:08+00:00","description":"Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey with the 2026\/27 Third Kit designed by Giuseppe Buccinn\u00e0.","breadcrumb":{"@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#primaryimage","url":"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg","contentUrl":"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/09\/UDINESE_THIRD_26-27_NEWS_1920x1080.jpg","width":1920,"height":1080,"caption":"udinese-calcio-macron-giuseppe-buccinna-milan-fashion-week-2026-2027-third-kit-unveil-shirt-calcio-football-italy"},{"@type":"BreadcrumbList","@id":"https:\/\/about.macron.com\/en\/news\/kit-launches\/udinese-calcio-new-third-kit-2026-27-macron-giuseppe-buccinna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/about.macron.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/about.macron.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Kit launches","item":"https:\/\/about.macron.com\/en\/news\/kit-launches\/"},{"@type":"ListItem","position":4,"name":"Udinese Calcio and Macron return to Milan Fashion Week with the 2026\/27 Third Kit, designed by Giuseppe Buccinn\u00e0"}]},{"@type":"WebSite","@id":"https:\/\/about.macron.com\/en\/#website","url":"https:\/\/about.macron.com\/en\/","name":"About Macron","description":"Corporate website","publisher":{"@id":"https:\/\/about.macron.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/about.macron.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/about.macron.com\/en\/#organization","name":"Macron S.p.A.","url":"https:\/\/about.macron.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/about.macron.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/06\/Macron_Woodmark-Hero_Orizz_POS-2-scaled.png","contentUrl":"https:\/\/about.macron.com\/wp-content\/uploads\/2025\/06\/Macron_Woodmark-Hero_Orizz_POS-2-scaled.png","width":2560,"height":1076,"caption":"Macron S.p.A."},"image":{"@id":"https:\/\/about.macron.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/macronsports\/","https:\/\/x.com\/MacronSports","https:\/\/www.instagram.com\/macron\/","https:\/\/www.linkedin.com\/company\/officialmacron","https:\/\/x.com\/MacronSports\/","https:\/\/www.youtube.com\/user\/macronvideo"]},{"@type":"Person","@id":"https:\/\/about.macron.com\/en\/#\/schema\/person\/c7679596c2cb2050600a04f9b9392773","name":"Alice Riboni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/about.macron.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dda870117d039351b72450a30128d9eb835d18cf79816ff4b6cea5db5f064c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dda870117d039351b72450a30128d9eb835d18cf79816ff4b6cea5db5f064c74?s=96&d=mm&r=g","caption":"Alice Riboni"},"url":"https:\/\/about.macron.com\/en\/news\/author\/a-riboni\/"}]}},"_links":{"self":[{"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/posts\/25836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/comments?post=25836"}],"version-history":[{"count":3,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/posts\/25836\/revisions"}],"predecessor-version":[{"id":25865,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/posts\/25836\/revisions\/25865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/media\/25859"}],"wp:attachment":[{"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/media?parent=25836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/categories?post=25836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/about.macron.com\/en\/wp-json\/wp\/v2\/tags?post=25836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}