{"id":24775,"date":"2026-08-25T15:35:14","date_gmt":"2026-08-25T15:35:14","guid":{"rendered":"https:\/\/about.macron.com\/?p=24775"},"modified":"2026-08-25T15:35:15","modified_gmt":"2026-08-25T15:35:15","slug":"lou-rugby-new-home-kit-2026-27-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/lou-rugby-new-home-kit-2026-27-macron\/","title":{"rendered":"LOU Rugby and Macron present the new 2026\/27 Home Kit: the legacy of the past projected into the future"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>130 years of history<\/strong> told through the symbols that have accompanied the club throughout its evolution. Founded in 1896, <strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/rugby\/clubs\/france\/lyon-olympique-universitaire-rugby.html\">LOU Rugby<\/a><\/strong> celebrates this important anniversary with the <strong>new 2026\/27 kits<\/strong> created with <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong>, the French club\u2019s technical partner since 2013. The Home kit is the first to be unveiled, interpreting LOU Rugby\u2019s identity through a design that looks to the past and projects it into the present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>new 2026\/27 Home shirt<\/strong> features an entirely black look, with red details on the polo collar and sleeve cuffs, a colour combination that immediately reflects the club\u2019s identity. No white on this shirt, for the first time, to be the reflection of the club\u2019s colours only &#8211; red and black -, even for the main partners\u2019 logos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the front, a <strong>tone-on-tone sublimated graphic<\/strong> traces the evolution of LOU Rugby through its <strong>historic logos<\/strong>, from its foundation to the present day. A sequence of crests and symbols forms a true visual timeline, transforming the shirt into a story of the club\u2019s identity and its different eras. The <strong>Macron Hero<\/strong>, in red, is positioned at the centre of the chest, above the current <strong>LOU Rugby crest<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The inner backneck features a personalised black label displaying the club logo, the Macron logo and the wording <em>Designed in Bologna<\/em>, highlighting the creative and design process developed at the <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/campus\/\">Macron Campus<\/a><\/strong>. On the outer backneck, a red sublimated print features the italicised wording <em>Depuis 130 ans<\/em>, (Since 130 years) a direct reference to the anniversary being celebrated by the club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The kit is completed by black shorts with red details and black socks featuring a horizontal red stripe along the upper edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Body Fit<\/em> cut is designed to support athletes\u2019 movement. As with every Macron partner club, the fabrics used are part of the <strong><a href=\"https:\/\/about.macron.com\/en\/sustainability\/\">Eco Fabric<\/a><\/strong> range, made from 100% recycled post-consumer plastic. The main <em>Eco Armevo<\/em> fabric, together with <em>Eco Boditex<\/em> and <em>Eco Strong Mesh<\/em> inserts, provides lightness, durability and breathability, ensuring comfort and performance during sporting activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Home shirt is also available in a <strong>Replica version<\/strong>, designed to bring LOU Rugby\u2019s identity beyond the pitch. Enhanced by a refined texture and lifestyle-inspired graphic elements, the design has been developed for supporters to wear as an expression of belonging, both inside and outside the stadium, as well as in everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1896, LOU Rugby celebrates this important anniversary with the new 2026\/27 kits created with Macron.<\/p>\n","protected":false},"author":14,"featured_media":24776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[1007],"class_list":["post-24775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-lou-rugby-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 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