{"id":24522,"date":"2026-08-20T15:12:25","date_gmt":"2026-08-20T15:12:25","guid":{"rendered":"https:\/\/about.macron.com\/?p=24522"},"modified":"2026-08-20T15:16:43","modified_gmt":"2026-08-20T15:16:43","slug":"asm-clermont-auvergne-new-home-kit-2026-27-macron","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/asm-clermont-auvergne-new-home-kit-2026-27-macron\/","title":{"rendered":"ASM Clermont Auvergne and Macron present the new 2026\/27 Home Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ASM Clermont Auvergne<\/strong> and <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong>, the club\u2019s technical partner since 2020, unveil the <strong>new 2026\/27 Home Kit<\/strong>, which the French side will wear throughout the upcoming season in their Top 14 matches, France\u2019s top-flight rugby competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new kit is defined by the two colours that have always identified <strong>ASM Clermont Auvergne<\/strong>: <strong>yellow<\/strong> and <strong>blue<\/strong>, whose origins can be traced back to the coat of arms of the Montferrand district, where the club was founded in 1911.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>ASM Clermont Auvergne 2026\/27 Home Kit<\/strong> features a crew neck with white detailing. The shirt is yellow and characterised by horizontal navy blue bands of different widths, alternating according to a precise graphic rhythm: one wider band followed by two thinner ones, running across the front and sides of the shirt. The sleeve cuffs and <strong>Macron Hero<\/strong> are also in navy blue, with the latter positioned on the right chest and the <strong>club crest patch<\/strong> placed on the left.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The external rear collar features the <strong>ASM<\/strong> acronym (<em>Association Sportive Montferrandaise<\/em>) in a tonal finish, while an embossed graphic on the lower back of the shirt reproduces the date <strong>1996<\/strong>. A pivotal year for ASM Clermont Auvergne, marking the official beginning of its European era in rugby union.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The backneck is customised with the club colours, the club crest, the Macron logo and the wording <em>Designed in Bologna<\/em>, highlighting the origin of the creative process: every garment is conceived, designed and developed at the <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/campus\/\">Macron Campus<\/a><\/strong> of the Italian brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The home kit is completed by yellow shorts featuring white drawstrings and side bands that echo the graphic pattern of the shirt. The socks are entirely yellow, with the Macron Hero on the front and the ASM acronym on the back, both in navy blue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like all technical garments developed and produced by Macron for its partner clubs, the <strong>ASM Clermont Auvergne Home Kit<\/strong> is made from <strong><a href=\"https:\/\/about.macron.com\/en\/sustainability\/\">Eco Fabric<\/a><\/strong>, a yarn composed of 100% recycled polyester sourced from post-consumer plastic. The main fabric is <em>Eco Armevo<\/em>, combined with <em>Eco Boditex<\/em> and <em>Eco Strong Mesh<\/em> inserts to ensure the garment is lightweight, breathable and highly durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASM Clermont Auvergne and Macron, the club\u2019s technical partner since 2020, unveil the new 2026\/27 Home Kit.<\/p>\n","protected":false},"author":14,"featured_media":24583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[943],"class_list":["post-24522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-asm-clermont-auvergne-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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