{"id":22878,"date":"2026-07-16T08:07:21","date_gmt":"2026-07-16T08:07:21","guid":{"rendered":"https:\/\/about.macron.com\/?p=22878"},"modified":"2026-07-16T08:10:51","modified_gmt":"2026-07-16T08:10:51","slug":"uc-sampdoria-new-home-kit-2026-27","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/uc-sampdoria-new-home-kit-2026-27\/","title":{"rendered":"80 years of history, a timeless shirt: Macron and U.C. Sampdoria unveil the new 2026\/27 Home Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Eighty years of history worn with pride. Eighty years of identity, passion and belonging brought back to life in a shirt designed to celebrate one of the most iconic symbols in Italian football. To mark the 80th anniversary of its foundation, which took place on 12 August 1946 through the merger of Ginnastica Comunale Sampierdarenese and Ginnastica Andrea Doria, <strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/italy\/uc-sampdoria.html\">U.C. Sampdoria<\/a><\/strong> unveils its <strong>new 2026\/27 Home Kit<\/strong>, created in partnership with <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong>, the club\u2019s technical sponsor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kit that pays tribute to Sampdoria\u2019s origins, drawing inspiration from the historic 1946 shirt and reinterpreting its aesthetic codes through meticulous attention to detail and contemporary design. Every element encapsulates the history, identity and pride of a club that is unique on both the national and international football stage, and whose shirt has often been described as \u201cthe most beautiful in the world\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sampdoria\u2019s new 2026\/27 Home shirt<\/strong> comes in the club\u2019s traditional <strong>royal blue<\/strong>, featuring a knitted polo collar and faithfully reproducing the elements that have defined its uniqueness for eighty years: the iconic horizontal <strong>white-red-black-white<\/strong> bands crossed at the centre by the St George\u2019s Cross shield.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tribute to the club\u2019s 80-year history is expressed through a series of exclusive details. The entire shirt features an all-over embossed graphic incorporating a <strong>special anniversary logo<\/strong> created for the occasion: the number 80, with the zero represented by the St George\u2019s Cross shield enclosed within a laurel wreath and topped by the silhouette of the Baciccia, Sampdoria\u2019s iconic symbol. A graphic element that enhances the garment and reinforces its commemorative significance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A further celebratory detail appears at the bottom of the shirt: a customised internal tape featuring a blucerchiati background and gold print, displaying the years <strong>1946<\/strong> and <strong>2026<\/strong> alongside all the trophies won by the club throughout its history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applied in thermoplastic material on the chest are the <strong>Macron Hero<\/strong> on the right-hand side and the <strong>U.C. Sampdoria crest<\/strong> over the heart. On the outside back neck, again in white silicone print, the 80th anniversary logo appears once more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internal back-neck area is further customised with an exclusive label divided by a blucerchiati stripe: on one side the 80th anniversary logo, on the other the U.C. Sampdoria crest, accompanied by the Macron Hero and the wording \u201cDesigned in Bologna\u201d, highlighting how every garment is conceived, designed and developed at the <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/campus\/\">Macron Campus<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The kit is completed by white shorts with a royal blue drawstring. Another historical reference in the kit is the choice of socks, which feature alternating horizontal white and royal blue stripes, exactly as they were worn in the early years of the Blucerchiati club\u2019s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like all kits produced by Macron for its partner clubs, the new U.C. Sampdoria Home kit is manufactured using <strong><a href=\"https:\/\/about.macron.com\/en\/sustainability\/\">Eco Fabric<\/a><\/strong>, materials made from 100% post-consumer recycled polyester. The main fabric used is Eco Poly Piquet, specifically developed for match kits to ensure lightness, comfort, durability and maximum breathability during sporting performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new U.C. Sampdoria 2026\/27 Home Kit, together with the full collection created by Macron for the blucerchiato club, is available from SampCity, the Macron Sports Hub in Genoa, the club\u2019s official website and the <strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/italy\/uc-sampdoria.html\">dedicated U.C. Sampdoria section on macron.com<\/a><\/strong>.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001-1024x1024.jpg\" alt=\"viktoria-plzen-home-kit-unveil-launch-shirt-football-game-set\" class=\"wp-image-22893\" style=\"width:400px\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125210001.jpg 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Eighty years of history worn with pride. Eighty years of identity, passion and belonging brought back to life in a shirt designed to celebrate one of the most iconic symbols in Italian football. <\/p>\n","protected":false},"author":14,"featured_media":22897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[904],"class_list":["post-22878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-uc-sampdoria-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macron and U.C. Sampdoria unveil the new 2026\/27 Home Kit | About Macron<\/title>\n<meta name=\"description\" content=\"U.C. 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