{"id":22256,"date":"2026-07-08T09:03:37","date_gmt":"2026-07-08T09:03:37","guid":{"rendered":"https:\/\/about.macron.com\/?p=22256"},"modified":"2026-07-08T09:36:34","modified_gmt":"2026-07-08T09:36:34","slug":"west-bromwich-albion-fc-new-2026-27-away-kit","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/west-bromwich-albion-fc-new-2026-27-away-kit\/","title":{"rendered":"Macron celebrates the Black Country in West Bromwich Albion FC\u2019s new 2026\/27 Away Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/united-kingdom\/west-bromwich-albion-f-c.html\">West Bromwich Albion FC<\/a><\/strong> and <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong>, the technical partner that has been working alongside the English club for the past two seasons, unveil the <strong>new 2026\/27 Away Kit<\/strong>, which the Baggies will wear primarily in fixtures away from The Hawthorns, the historic stadium that hosts WBA\u2019s home matches. The new match kit is inspired by the <strong>Black Country<\/strong>, one of the birthplaces of the British Industrial Revolution and a true expression of a culture, a community and a strong sense of belonging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/www.macron.com\/en\/west-bromwich-albion-f-c-2026-27-adults-away-match-jersey.html\">new West Bromwich Albion FC 2026\/27 Away shirt<\/a><\/strong> features a <strong>red<\/strong> base with a black collar and black sleeve cuffs, enhanced by a thin white trim. The diagonal side panels are also black. The shirt is distinguished by a sublimated graphic, developed across both the front and back, inspired by the iconic map of the Black Country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Displayed on the chest in white are the <strong>Macron Hero<\/strong> on the right-hand side and <strong>the club crest<\/strong> on the left. On the outside back neck, centred beneath the collar, the acronym WBA appears in white italic lettering. The internal back-neck label is customised with the colours and logo of West Bromwich Albion FC, the Macron logo and the wording \u201c<em>Designed in Bologna<\/em>\u201d, highlighting how every garment is conceived, designed and developed at the <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/campus\/\">Macron Campus<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further enhancing the design of the new Away kit is the use of <em><a href=\"https:\/\/about.macron.com\/en\/news\/corporate\/macron-eco-3d-knit-jacquard-fabrics-2026-27\/\">Jacquard Eco 3D Knit Matrix<\/a><\/em>, one of the new fabrics developed by Macron. Its distinctive three-dimensional construction creates a structured and contemporary texture that enriches the garment both visually and to the touch. Performance and style research come together in a fabric engineered to provide durability, natural elasticity and breathability, ensuring maximum comfort for athletes during sporting performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like all kits produced by Macron for its partner clubs, the new West Bromwich Albion FC Away kit is manufactured using <strong><a href=\"https:\/\/about.macron.com\/en\/sustainability\/\">Eco Fabrics<\/a><\/strong> made from 100% post-consumer recycled polyester, confirming the shared commitment to increasingly sustainable production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The away kit is completed by red shorts featuring black side panels and matching drawstrings, while the red socks incorporate a black turnover top and a double horizontal white-and-black stripe positioned just below it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>new West Bromwich Albion FC 2026\/27 Away Kit<\/strong>, together with the other items in the apparel range produced by Macron for the English club, is available<strong> <a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/united-kingdom\/west-bromwich-albion-f-c.html\">in the dedicated section of macron.com<\/a>.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/united-kingdom\/west-bromwich-albion-f-c.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-22282\" style=\"width:400px\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/07\/400125490001-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.macron.com\/en\/west-bromwich-albion-f-c-2026-27-adults-away-match-jersey.html\"><strong>West Bromwich Albion F.C 2026\/27 adults&#8217; away match jersey | Macron<\/strong><\/a><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>West Bromwich Albion FC and Macron, the technical partner that has been working alongside the English club for the past two seasons, unveil the new 2026\/27 Away Kit, which the Baggies will wear primarily in fixtures away from The Hawthorns.<\/p>\n","protected":false},"author":14,"featured_media":22269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[922],"class_list":["post-22256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-west-bromwich-albion-fc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>West Bromwich Albion FC&#039;s new 2026\/27 Away Kit by Macron | About Macron<\/title>\n<meta name=\"description\" content=\"West Bromwich Albion FC and Macron unveil the new 2026\/27 Away Kit, which the Baggies will wear primarily in fixtures away from The Hawthorns.\" \/>\n<meta name=\"robots\" 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