{"id":21993,"date":"2026-07-02T10:02:45","date_gmt":"2026-07-02T10:02:45","guid":{"rendered":"https:\/\/about.macron.com\/?p=21993"},"modified":"2026-07-02T10:07:08","modified_gmt":"2026-07-02T10:07:08","slug":"macron-cesena-fc-announce-the-partnership","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/sponsorships\/macron-cesena-fc-announce-the-partnership\/","title":{"rendered":"Macron and Cesena FC announce the start of a multi-year partnership"},"content":{"rendered":"\n

Macron<\/a><\/strong> and Cesena FC<\/a><\/strong> are pleased to announce the launch of a new partnership<\/strong> that will bring together the Romagna-based club and the Italian brand, a leading international sportswear company, over the coming seasons. The agreement is founded on shared values such as identity<\/strong>, belonging<\/strong> and a strong connection to the territory<\/strong>, elements that have always distinguished both organisations. Cesena FC is coming off a Serie B season that further consolidated the growth path undertaken in recent years, characterised by great enthusiasm, ambition and strong support for the Bianconeri colours.<\/p>\n\n\n\n

Deeply rooted in the Romagna region, Cesena FC<\/strong>, re-established in 2018, carries forward the legacy of Associazione Calcio Cesena. Its story began in 1940 and has been shaped through generations of players, directors and supporters who have helped make it an integral part of Romagna\u2019s sporting identity.<\/p>\n\n\n\n

Among its founders was Count Aldo Rognoni, the club\u2019s first president, while the 1960s marked the beginning of the Dino Manuzzi era, during which the club experienced significant growth and achieved its first historic promotion to Serie A. Throughout its history, Cesena has recorded thirteen appearances in Italy\u2019s top flight and secured qualification for the UEFA Cup in 1976.<\/p>\n\n\n\n

During the 1970s and 1980s, Cesena wrote some of the most significant chapters in its history. The famous black-and-white shirt was worn by players such as Walter Schachner, Sebastiano Rossi and Ruggero Rizzitelli, while the dugout was occupied by renowned coaches including Luigi Radice, Eugenio Bersellini and Osvaldo Bagnoli. During the same period, a young Arrigo Sacchi led Cesena\u2019s Primavera side to national prominence. Following its most recent Serie A campaign in the 2014\/15 season, the club went through a challenging period that culminated in its re-establishment and sporting revival, ultimately bringing Cesena FC back among the leading clubs in Serie B.<\/p>\n\n\n\n

As Technical Partner, Macron<\/strong> will be responsible for the design and supply of all technical apparel for the club, including match kits, training wear, pre-match and travel collections, as well as dedicated ranges for staff, the academy and the various sporting and institutional departments of Cesena FC. The partnership will also include the creation and distribution of the club\u2019s entire merchandising line for Cavalluccio supporters, with the aim of offering products that combine quality, functionality, customisation and style.<\/p>\n\n\n\n

A central element of the collaboration will be the concept of \u201cFashion in Sport\u201d<\/strong>, the brand\u2019s distinctive philosophy, which the Macron Style Centre will apply to the Cesena FC project through collections characterised by a unique style, distinctive design and attention to personalised details. Every product will be conceived not only to meet the demands of sporting performance, but also to reflect the club\u2019s identity, its connection to the city, to Romagna and to a community of supporters that represents an essential part of the club\u2019s black-and-white heritage. As with all clubs partnered by the Italian brand, the collections will be produced using Eco Fabric<\/a><\/strong>, materials made entirely from post-consumer recycled plastic, confirming both Macron\u2019s and Cesena FC\u2019s commitment to increasingly sustainable production.<\/p>\n\n\n\n

\u201cWe are delighted to announce this partnership with Cesena FC, a club with an important history, a strong identity and a deep connection to its local area,\u201d<\/em> said Gianluca Pavanello, CEO of Macron<\/strong>. \u201cFor Macron, this collaboration has a special significance: we share with Cesena FC our Emilia-Romagna roots, a strong work ethic, a focus on quality and the desire to build something that goes beyond a simple technical supply agreement. Our objective will be to interpret the club\u2019s black-and-white identity through high-performance, customised and stylistically distinctive products, fully expressing our concept of Fashion in Sport.\u201d<\/em><\/p>\n\n\n\n

\u201cWe are extremely pleased with this new partnership with Macron,\u201d<\/em> said Corrado Di Taranto, General Manager of Cesena Football Club<\/strong>. \u201cBecause it is an agreement that raises standards across every aspect of the club\u2019s daily operations and provides us with concrete tools to be present, in a recognisable and professional way, in the lives of those who proudly wear the black-and-white colours every day. This agreement, based on a shared vision founded on ambition, identity and passion, undoubtedly contributes to strengthening Cesena FC as we continue along the growth path that the club has pursued year after year.\u201d<\/em><\/p>\n\n\n\n

Starting today, Thursday, July 2, fans will already be able to purchase products from the new 2026\/27 Training and Travel collections, as well as accessories from the Fan Line, at all Cesena FC Stores<\/strong> and on the club\u2019s dedicated page on the macron.com.<\/a><\/strong><\/p>\n\n\n\n

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