{"id":21679,"date":"2026-06-26T14:58:34","date_gmt":"2026-06-26T14:58:34","guid":{"rendered":"https:\/\/about.macron.com\/?p=21679"},"modified":"2026-06-26T14:58:35","modified_gmt":"2026-06-26T14:58:35","slug":"stoke-city-fc-2026-27-home-kit","status":"publish","type":"post","link":"https:\/\/about.macron.com\/en\/news\/kit-launches\/stoke-city-fc-2026-27-home-kit\/","title":{"rendered":"Tradition, innovation and identity in Stoke City FC\u2019s new 2026\/27 Home Kit by Macron"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/united-kingdom\/stoke-city-f-c.html\">Stoke City FC<\/a><\/strong> and <strong><a href=\"https:\/\/about.macron.com\/en\/macron-world\/\">Macron<\/a><\/strong> are unveiling the <strong><a href=\"https:\/\/www.macron.com\/eu\/stoke-city-fc-2026-27-adults-home-match-jersey.html\">new 2026\/27 Home Kit<\/a><\/strong>, a shirt that celebrates the <em>Potters\u2019<\/em> tradition through significant elements of innovation. For the English club and the Italian brand, the leading international brand in teamwear, the upcoming season will also mark a significant milestone: the beginning of their tenth year of partnership, a journey built through collections that have showcased the history and identity of Stoke City FC through continuous stylistic research and technical development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Honouring tradition, the <strong><a href=\"https:\/\/www.macron.com\/eu\/stoke-city-fc-2026-27-adults-home-match-jersey.html\">new 2026\/27 Home shirt<\/a><\/strong> features the classic red-and-white vertical stripes that have defined the Potters for most of their 163-year existence. The shirt features a white knitted polo collar and white sleeve cuffs finished with a thin red trim. The shirt is further enhanced by the use of the new <em>Eco 3D Knit Jacquard <\/em>fabric, introduced by Macron for this season\u2019s collections. This innovative construction develops patterns and textures directly within the fabric weave, creating a refined three-dimensional effect that enhances both the tactile and aesthetic qualities of the garment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the chest, alongside the black <strong>Macron Hero<\/strong>, appears another major innovation for <strong>Stoke City FC<\/strong> in the new season: the club\u2019s new crest, inspired by the badge used between 1977 and 1992 and reinterpreted in a contemporary style. The logo incorporates some of the most representative elements of the club\u2019s identity, including the traditional <strong>red-and-white stripes<\/strong>, a symbol recalling the historic <strong>kilns<\/strong> that characterised the city\u2019s industrial heritage, the <strong>Stafford Knot<\/strong> and the club\u2019s foundation year, <strong>1863<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The inner backneck is customised with Stoke City FC colours, the new crest, the Macron logo and the wording \u2018<em>Designed in Bologna\u2019<\/em>, certifying that every garment is conceived, designed and developed at the <strong>Macron Campus<\/strong>. On the outer backneck, the Latin motto <em>VIS UNITA FORTIOR<\/em> appears in black, meaning \u201cunited strength is stronger\u201d, a further reference to the club\u2019s core values and the strong sense of belonging that characterises the English side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The kit is completed by white shorts with a drawstring fastening and red side stripes, paired with red socks featuring a white turnover. The shirt has a Slim Fit cut and is primarily made from <em><a href=\"https:\/\/about.macron.com\/en\/news\/corporate\/macron-eco-3d-knit-jacquard-fabrics-2026-27\/\">Eco 3D Knit \u2013 Matrix<\/a><\/em>, a jacquard fabric composed of 100% recycled polyester, developed and engineered to ensure high standards of performance, durability and elasticity thanks to its specialised weave construction. This choice also reaffirms Macron\u2019s commitment to increasingly sustainable production through the use of <strong><a href=\"https:\/\/about.macron.com\/en\/sustainability\/\">Eco Fabrics<\/a><\/strong>, materials derived from post-consumer recycled plastics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new 2026\/27 Home Kit and all technical apparel produced by Macron for Stoke City FC are available <strong><a href=\"https:\/\/www.macron.com\/en\/merchandising\/football\/clubs\/united-kingdom\/stoke-city-f-c.html\">in the dedicated section for the English club on the Macron website<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.macron.com\/eu\/stoke-city-fc-2026-27-adults-home-match-jersey.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-1024x1024.jpg\" alt=\"\" class=\"wp-image-21682\" style=\"width:400px\" srcset=\"https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-1024x1024.jpg 1024w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-300x300.jpg 300w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-150x150.jpg 150w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-768x768.jpg 768w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001-1536x1536.jpg 1536w, https:\/\/about.macron.com\/wp-content\/uploads\/2026\/06\/400125570001.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Stoke City FC and Macron are unveiling the new 2026\/27 Home Kit, a shirt that celebrates the Potters\u2019 tradition.<\/p>\n","protected":false},"author":14,"featured_media":21680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpupg_custom_link":[],"wpupg_custom_link_behaviour":[],"wpupg_custom_link_nofollow":[],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[38],"tags":[873],"class_list":["post-21679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kit-launches","tag-stoke-city-fc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stoke City FC\u2019s new 2026\/27 Home Kit by Macron | About Macron<\/title>\n<meta name=\"description\" content=\"Stoke City FC and Macron are unveiling the new 2026\/27 Home Kit, a shirt that celebrates the Potters\u2019 tradition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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